[:en]Principality Building Society and the Welsh Rugby Union have just announced a ground-breaking partnership set to transform Welsh rugby. The ten year partnership will build grassroots rugby and be marked by the renaming of the national stadium of Wales in January 2016.
Cynnal Cymru already works with Principality and the WRU and plans to work closely with all its members on advancing cultural and sporting opportunities and projects to ensure a sustainable future for Wales.
Culture and sport are often overlooked as part of the sustainability landscape but research and recent publications in this area, including the Culture Shift Report, highlight how culture can positively influence behaviour change which is a key component of a sustainable future.
As a member of Cynnal Cymru, Principality is committing time and resources to developing a new effective sustainability (or CSR) policy and reporting mechanism. One of their managers recently graduated from our “Business Leadership for Sustainable Development” course which is accredited by Cardiff Metropolitan University and said; “I think the strong application to business was so beneficial personally and to Principality – it will add value to our work for years to come.”
The Welsh Rugby Union – Millennium Stadium is also a member and is one of the major sponsors of our inaugural Sustain Wales Awards. Darren Crossman, WRU Facilities Manager with responsibility for CSR, recognises the importance of the Awards: “We are pleased to sponsor the Community Group of the Year category as we recognise the need to acknowledge the excellent work being done by communities around Wales.[:]