Backing Local Firms Fund

Launched in 2023, the Larder Cymru – Welsh Food for Schools project is a pioneering initiative led by Menter Môn to increase the use of Welsh food products in public sector school meals. With a focus on primary schools, the project aims to strengthen local supply chains, supporting and celebrating Welsh producers, thereby boosting the foundational economy while enhancing the nutritional and cultural value of school meals across Wales.

“The aim of Larder Cymru Welsh food for schools program initially was to essentially increase the procurement of Welsh products by the public sector in Wales.” – David Wylie, Menter Môn

Background and vision

The project was initially designed to support five local authorities: Cardiff, Caerphilly, Wrexham, Flintshire, Gwynedd, and Anglesey, to embed more Welsh produce into school menus. Over time, it expanded to include three more: Powys, Denbighshire, and Conwy. The vision was clear: to create a more resilient, sustainable, and locally rooted food system for schools.

Funded by the Welsh Government’s Backing Local Firms Fund, Larder Cymru exemplifies how systematic change in foundational sectors such as food helps to boost Wales’s Foundational Economy. Localising procurement practices promotes economic development for Welsh businesses, enhances environmental sustainability by minimising supply chain emissions, and incorporates cultural identity through the celebration of Welsh food.

“By creating that circular economy approach where you’re actually putting public money back into the Welsh economy, you’re helping scale up local food businesses, which in turn is creating good and fair jobs for people in the local community.” – David Wylie, Menter Môn

Growth and progress

The project’s approach was tailored and collaborative. Each local authority received bespoke support, including:

• Reviews of procurement frameworks,
• Menu analysis
• Hosting supplier engagement

One of the standout strategies was the facilitation of procurement roundtables in North Wales, where local authorities explored joint purchasing opportunities to achieve economies of scale. This led to tangible outcomes, such as Wrexham transitioning from an English supplier to the Welsh-based Harlech for frozen goods.

Face-to-face engagement was a cornerstone of the project’s success. Larder Cymru highlighted the importance of connecting the entire supply chain through in-person meetings with procurement teams, chefs, and suppliers, building mutual understanding and trust.

Challenges and lessons learned

Despite its successes, the project faced several challenges. Time constraints and delays in local authority processes, such as survey rollouts and menu redesigns, often slowed progress. For example, a parent survey in Cardiff faced technical issues and was delayed by nearly a year, impacting the timing of final project reporting.

Another challenge was working with external stakeholders & suppliers, which hindered the ability to review menus in some cases. However, the team adapted by supporting schools through grants for cooking equipment and garden tools, demonstrating the project’s flexibility.

Impact and looking ahead

The project has had a significant impact on not only procurement practices and community engagement but also the amount of Welsh food being supplied. For instance, Caerphilly Council doubled its spending on Welsh produce after engaging with Larder Cymru to identify additional Welsh suppliers. Furthermore, a redesign of the primary school menu to highlight local suppliers and provide imagery has further increased pupil uptake and therefore spend with suppliers. This new primary school menu features Welsh dragon icons and professional food photography to showcase what the meals look like. This model inspired similar initiatives in Wrexham, where Welsh dragon symbols were added next to the food, and a supplier map was included on menus to clearly indicate the origin of the food.

The initiative also sparked broader interest with its work across multiple local authorities, with suppliers like Castle Howell and Harlech gaining visibility at national events such as LACA. The project’s influence extended beyond schools, with independent Welsh businesses reaching out to explore new procurement opportunities.

Looking ahead, the team plans to pilot innovative ideas such as salad bars inspired by Swedish schools and expand support for the fruit and vegetable supply chain. A new staff member with a marketing background will help bring menu development in-house, increasing efficiency and sustainability.

Conclusion

Larder Cymru has proven to be a transformative project, not only increasing the presence of Welsh produce in schools but also fostering collaboration, innovation, and community pride. Its adaptable model, rooted in local engagement and strategic partnerships, offers a blueprint for future food system initiatives in Wales and beyond.

With continued support and long-term funding, the project has the potential to scale further, embedding Welsh food culture into the daily lives of schoolchildren and strengthening the foundational economy across the nation.

Led by Carmarthenshire County Council, the Future Generations Menu project emerged from a desire to address the economic and environmental consequences of relying on imported food in Welsh Schools. With support from the Welsh Government’s Backing Local Firms Fund, the team set out to create a replicable, open-source menu framework that could be adopted by local authorities beyond Carmarthenshire, across Wales. This menu would be aligned with a sustainability framework developed by the team, incorporating Welsh seasonality and produce grown on their own farm.

“Our original aim was to reduce the economic impact of imported foods and to bring that value into the Welsh economy.” – Alex Cook, Food Systems Development Project Manager, Carmarthenshire County Council

The Approach

The project took a collaborative and multi-layered approach. To redesign the menu, Chefs were commissioned to work directly with schools, engaging parents, catering staff, and teachers in a co-design process. Using a sustainability framework, the menus were ensured to align with Welsh seasonality and local farm production. Waste monitoring systems were put in place with hardware to collect baseline data of what was being wasted, enabling future comparisons once the new menu was implemented. The farm itself was also adapted to align its crop plan with the school calendar, a novel approach that ensured produce availability matched educational needs. Communications played a key role, with digital and physical assets created to raise awareness and bring together stakeholders from across the food and farming sectors.

Early outcomes and impact

Although implementation was delayed, early analysis suggests the project will have a significant impact. The project is predicted to see an anticipated 80% reduction in the carbon footprint of school meals, largely due to replacing imported foods with locally sourced alternatives and reducing meat content by 30%. This shift is expected to redirect public spending directly to local Welsh producers.

Beyond the quantitative outcomes, catering teams have become more engaged with the principles of sustainable food and have begun to understand their role in delivering on strategic objectives such as the Well-being of Future Generations Act. This cultural shift has been one of the most encouraging signs of progress.

“The softer impact has been around engaging with catering teams… helping them understand the importance of sustainable food.” – Alex Cook, Food Systems Development Project Manager, Carmarthenshire County Council

Evaluation

The project is now entering its proof-of-concept phase, with the new menu set to launch in three schools from September 2025. Evaluation will focus on the carbon and economic impact, food waste reduction, and meal uptake, using data from systems like ParentPay. The team is also planning to publish the menu and crop plan to support knowledge exchange and inspire other local authorities to procure from their local growers. One of the most promising signs is that the catering teams are continuing with the project beyond the initial funding.

 “One of the big impacts is that the catering team are running with it and carrying on with it post-funding,” – Alex Cook, Food Systems Development Project Manager, Carmarthenshire County Council

Challenges and learnings

One of the most significant challenges was the implementation gap between sustainability ideals and practical delivery. Catering teams and teachers often had conflicting perceptions of meal uptake and food waste, and there was a lack of reliable data to support either view. Communication between stakeholders was also a major hurdle, requiring outsourced support to improve engagement with parents and staff.

Operational issues, such as children selectively eating parts of their meals or choosing which days to participate, also impacted nutritional balance and waste. The team is now exploring new catering models, including consistent meal service and weekly sign-ups, to address these issues.

Impact on the Foundational Economy of Wales

The Future Gen Menu project directly supports the foundational economy by strengthening local supply chains, retaining jobs, and increasing the resilience of Welsh food systems. By aligning crop production with school needs and encouraging cooperative models among growers, the project is creating a more sustainable and locally rooted food infrastructure. The team is also working to re-establish an online food platform for local producers, aiming to create a cooperatively owned social enterprise that supports distribution and access.

Looking ahead

Building on all the knowledge gathered and data collected from the project, the next steps begin with the full roll-out for the Future Generations Menu from September 2025. The project then aims to continue with a gradual expansion to other primary schools over the course of three years. After which, the development of a secondary school menu and publication of the Future Gen Menu, alongside the crop plan, will be distributed for wider use. The aim is to share knowledge and tools widely across Wales to different local authorities to encourage continued collaboration between local authority procurement and local Welsh growers.

Conclusion

The Future Gen Menu project is a powerful example of how sustainability, education, and local economic development can be integrated into public sector food provision. With strong early outcomes and a clear roadmap for expansion, it offers a replicable model for other regions in Wales and beyond. The project’s success lies not only in its innovative approach but also in its ability to foster collaboration, shift cultural norms, and deliver tangible benefits to the foundational economy.

In partnership with Size of Wales, the initiative also tackles climate change by working with students to design deforestation-free, locally sourced menus for Monmouthshire schools. Through a combination of online and in-person lessons, the project is helping children develop lifelong skills around food, cooking, and sustainability.

Project goals

The Cookalong Clwb aims to:

• Teach children essential cooking and budgeting skills.
• Increase knowledge of healthy, locally sourced foods.
• Empower children to make informed food choices and reduce food waste.
• Raise awareness of climate change and the importance of sustainable sourcing.

“If children leave primary school knowing how to cook, budget, and make healthier food choices, they are set up for life. They’ll know how to feed their families, and they’ll have the confidence to make better decisions about food, whether it’s cooking or shopping.” – Angharad Underwood, the Cookalong Clwb

The project also works with disabled teams, teaching them how to shop and cook independently, promoting autonomy and self-reliance.

Impact and outcomes

The Cookalong Clwb has already made significant strides in fostering positive, long-lasting changes in children’s lives. Through both online and in-person sessions, the program has cultivated:

• Kitchen Confidence: Children have learned to chop, cook, and manage the kitchen with sharp knives and hot pans, giving them practical skills that will last a lifetime.
• Waste Reduction: Kids are now mindful of food waste, with tips like reviving lettuce stalks or broccoli stems by placing them in water for ten minutes.
• Family Engagement: Children share their newfound skills with family members, subtly shifting family dynamics and sparking discussions about healthier cooking and reducing food waste.
• Sustainability Advocacy: The collaboration with Size of Wales has inspired children to advocate for sustainable, deforestation-free school meals, with the Monmouthshire County Council committing to becoming the world’s first deforestation-free county.

Additionally, the project has inspired some children to pursue vocational qualifications, opening doors to careers they hadn’t previously considered.

Realisations and insights

While initially focused on food poverty, the project uncovered that socioeconomic status doesn’t necessarily correlate with cooking skills. As one participant reflects:

“The wealthier you are, the more likely you are to buy ready-made meals. The less wealthy, rely on food banks and ultra-processed foods. What we realised is that kids of all backgrounds are lacking kitchen skills.”– Angharad Underwood, the Cookalong Clwb

Another key realisation is the widespread fear around cooking and food preparation, often due to a lack of exposure or confidence. The project is working to break these barriers, especially when it comes to managing the kitchen environment and understanding food’s real value.

Challenges faced

The main challenge has been securing consistent funding to ensure long-term sustainability. Without reliable resources, expanding the project into more schools and reaching a larger audience remains a significant hurdle. As emphasised:
“You can’t charge for this. Schools don’t have budgets, and we need the funding to continue delivering these lessons.”

Future plans and vision

Looking ahead, the project plans to:

• Expand: Reach more schools across Monmouthshire and Wales, providing cooking lessons to a broader audience.
• Teacher Training: Equip teachers with the tools and confidence to deliver cooking lessons within the curriculum.
• Community Kitchens: Explore the creation of community kitchens where families can gather, cook together, and share meals.
• Sustainability Focus: Continue advocating for deforestation-free, sustainable school menus and sourcing locally and ethically grown produce.