Nothing is certain except death and taxes.
At least that’s what Benjamin Franklin said in 1789, which has fueled centuries of debates over taxes, but not so much on the subject of death. We all care about what happens to us after we die, whether that’s the way our funeral is handled or how our loved ones are supported. These days, as with everything else, more of us are thinking about the impact death has on the environment.
In Wales annually there are around 36,000 registered deaths, 80% of which will result in a cremation at one of 18 local authority and private crematoria across the country.
To encourage and support the transition of the funeral sector to more sustainable ways of working, Cynnal Cymru members Brendan and Carolyn Day introduced the Greener Globe Funeral Standard in 2020. Both had a keen interest in the environment, with Brendan having had a career in the bereavement sector and Carolyn having worked in insurance and compliance. It made sense, given their shared interests and expertise, to create a sustainability audit process for businesses in the funeral sector. After five years, Greener Globe Funeral Standard now has registered clients not just in Wales, but also across the UK, Ireland, and the Netherlands.

Bespoke online questionnaires are provided for crematoria, funeral directors, and suppliers, with a cemetery version being released this spring. The first step requires the funeral organisation to demonstrate that it has recognised the need to operate sustainably by adopting an environmental policy and providing evidence that this is cascaded throughout the organisation.
The second step is the completion of the full Sustainability Audit Questionnaire covering key aspects of the business, each answer being evidenced with copies of documents or photographs uploaded to the GGFS website.
The audit generates an award – Bronze, Silver, Gold or Platinum – depending on the score generated by the environmental benefits/cost environmental aspect scoring matrix. In addition, a bespoke improvement plan is provided to indicate where further changes can be made to lessen the impact of the business on the environment.
It is great news to report Margam Crematorium, operated jointly by Bridgend and Neath Port Talbot Council, became the first crematorium in Wales to receive the Trusted Crematorium Bronze Award.

To protect the environment, crematoria must reduce their carbon footprint. Their primary fuel is gas, which results in the production of CO2. Margam Crematorium must be commended for significantly reducing its gas consumption, by working closely with its cremator suppliers, Facultatieve Technologies who have developed new software and hardware. As a result, between January – August 2024 a total cumulative gas saving of 186,000kWh was recorded. A pro rata annual reduction in CO2 of 52tons. This saving will be ongoing and can be rolled out to other sites, not only in Wales, but across the UK.
Brendan and Carolyn look forward to Margam Crematorium completing the sustainability audit and achieving a higher award.


If you know a crematorium, cemetery, funeral director or supplier who is looking to work more sustainably, please contact Brendan and Carolyn at info@ggfs.co.uk
Our thriving community of mutually supportive members provides an opportunity to share learning, challenge thinking and mobilise action, be this through co-designed events, hosting networking sessions or simply sowing seeds for future collaborations or thought-leadership.
If you would like to talk to a member of the team about how we can support your organisation, please contact membership@cynnalcymru.com.