#iwill week – Call for Businesses to Support Young People into Social Action


#iwill week runs between 12-16 November and is a fantastic opportunity for businesses in Wales to show their support for youth social action among 10-20 year-olds. This includes activities such as volunteering, campaigning and fundraising, all of which create benefits to businesses, to communities and young people themselves.

At the core of the #iwill campaign is the belief that young people aren’t just the leaders of tomorrow – they have the ideas, energy and ability to change the world today.

Cynnal Cymru is proud to be working with the Wales Council for Voluntary Action WCVA to raise awareness of the #iwill campaign and to provide practical support to businesses wanting to make a difference.


What are the business benefits?

So far 900 business, education and voluntary sector partners have committed to taking action that will embed social action into the lives of young people. Here are just some of the benefits:

Better new recruits: Young people who have taken part in social action have already developed many of the skills needed to be successful in the workplace. Asking about social action experience during recruitment enables employers to uncover these skills.

Attracting the best talent: for many young people it is important that their employer has values with which they can identify. Supporting youth social action allows businesses to show their commitment to young people and to supporting and serving communities. It can help businesses to differentiate themselves as an employer that young people aspire to work for.

Cost-effective (‘off the job’) learning and development: building social action into training and development is a cost-effective way to provide younger employees with opportunities to develop the skills that will enable them to progress within the business and contribute more fully to business growth.

Reputation & CSR: supporting youth social action can give businesses an opportunity to demonstrate their commitment to corporate social responsibility (CSR), connect them more closely to local communities, and enhance their brand and reputation.

For more information you can download, a practical guide by employers for employers featuring advice and best practice examples from businesses across the UK.


How you can get involved

To support the campaign, we want to hear how businesses across Wales are embedding youth social action into their day-to-day ways of working as well as supporting businesses to make a pledge during #iwill week.

Here are a few ideas to get you started:

  1. Support volunteering days taken by your employees, and encourage them to give their time, and their skills, to help support young people and social action initiatives.
  2. Develop your recruitment practice to positively recognise the skills that young people gain through social action.
  3. Support young people into leadership and governance roles within your organisation to help create a more vibrant and diverse place of work.
  4. Provide voluntary internships within your organisation to help shape and nurture future leaders that have the skills and confidence to make a real difference.
  5. Champion youth social action throughout your communications to help attract the best talent and to demonstrate your commitment to corporate social responsibility.

We are also keen to hear from businesses looking to develop new initiatives that support the campaign.

Throughout the campaign we will be promoting examples of good practice, so please let us know if you have any case studies you would like us to showcase on our website.


Ready to make a pledge?

We’re calling for businesses to pledge their support. Here are a few examples to get you started:

We will support volunteering days taken by our employees, and encourage them to give their time, and their skills, to help support young people and social action initiatives.

We will provide volunteering opportunities within our organisation that support youth action.

We will recognise the skills that young people gain through social action (volunteering, campaigning & fundraising) as part of our recruitment process.

We will raise awareness of social action within our own organisation by highlighting stories through our communications.

Find out more

For more information please contact Lynsey Jackson, Cynnal Cymru lynsey@cynnalcymru.com

For more news about the campaign visit, iwill.org.uk and follow @iwill_campaign on twitter.[:]

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