Who are Millrace Marketing and what do you do?
Millrace is a creative marketing and communication agency that is built on a passion for producing meaningful storytelling for brands.
Storytelling is an important aspect of marketing as it enables organisations to develop deeper connections with audiences, uniting people and driving stronger, deeper connections.
Millrace works with organisations across Wales (and beyond) to plan and produce campaigns that tell their stories to the audiences that matter most. Teamed with a solid strategy, we produce a mixture of visual and written campaigns that bring brands to life. Our services include:
- Motion Graphics
- Graphic Design
- Email campaigns
- Social media campaigns
- Case Studies
- News updates
Why does sustainability matter to your organisation?
We focus on being:
As part of our commitment to people and planet we are constantly reviewing our own service provision to make this as sustainable as possible. To this end we have made some significant steps to make sure we are doing all we can, as pro-actively and as transparently as possible, to not just optimise material consumption and minimise waste but also to reduce our negative carbon footprint on the environment.
We have a sustainability policy that incorporates environmental, social and financial targets (available to read on our website), and we are a Real Living Wage employer.
We also have pending B-Corporation Certification. Certified B Corporations are companies verified by the global B Lab to meet exceptionally high standards of social and environmental performance, transparency, and accountability. As a B-Corporation business we are required to amend articles of the business to embed a commitment to sustainability. We are also required to publicly list our B-Corporation scores, set public sustainability goals and will be audited regularly to assess our carbon footprint, carbon offsetting, waste and water management, energy usage and supply chains.
We have set specific goals for the next year which include monitoring and recording Greenhouse Gas emissions and have set specific reduction targets relative to our initial performances, harvesting rainwater and reducing the impact of travel and commuting.
What are you hoping to achieve through Cynnal Cymru membership?
Becoming a member of Cynnal Cymru is another significant step for us to develop as a sustainable marketing and communication agency. We are eager to learn from and collaborate with fellow members to find solutions and new ways of doing things for a more sustainable Wales. We are also looking forward to receiving sustainability consultations and training with the Cynnal Cymru advisors to help us further develop as a sustainable practice. We are looking forward to offering free training in partnership with Cynical Cymru to all fellow members in the coming months.
What positive impact do you want to make in Wales/ the world?
In short, we want to work with organisations, businesses, charities and non-profits who are striving towards better outcomes for people and/or planet. We want to help them communicate their stories positively and authentically amongst their audiences, stakeholders and communities.
Tell us about a sustainability project you are working on at the moment
For Millrace, we are in the middle of becoming B Corp Certified after scoring above 85 in the initial assessment. This is important to us as it will help us strengthen our own policies and procedures to ensure our people, and the people we work with are aligned with our values and ongoing commitments.
Our clients have sustainability at the top of their agenda, either through choice or consumer pressure. We are currently communicating a variety of campaigns for a global medical waste organisation, Welsh housing associations, and a Welsh mental health charity.
Find out more about us at millracemarketing.co.uk or if you’d like to talk further about a project, campaign or a design need then please contact Owen Brown, Client Relationship Manager via Owen@millracemarketing.co.uk