Riversimple have completely turned the conventional business model on its head, with a new business proposition to offer for their innovative technologies. They do not sell cars and never will.
They are making electric cars powered by hydrogen rather than batteries because they believe they have a vital role to play in decarbonising transport as quickly and effectively as possible. The only emission from our cars is water.
Most importantly, Riversimple will not be selling cars. Their vehicles will be offered to customers on a subscription-only basis. One all-inclusive, cost-transparent monthly payment will cover all costs, including insurance and fuel.
As a business they want to make sustainability profitable – the longer the cars last, the more efficient they are, the more profitable they will be.