Sustainable Commitment

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An image of two people walking in the park, one holding a bike

Reconnecting face-to-face in a climate-conscious world

While convenient, virtual meetings can’t fully replicate the power of in-person interactions. Non-verbal cues, spontaneity, and the energy of shared space contribute to trust, understanding, and ultimately, sharper collaboration. Pre-pandemic travel patterns could have been better, but dismissing in-person meetings entirely ignores these significant benefits.

The answer lies in strategic, mindful choices with multiple co-benefits:

Reducing emissions: Connecting locally

  • Prioritise local clients: Connect with nearby clients face-to-face, favouring trains or carpooling for reduced emissions and increased productivity during commutes.
  • Embrace hybrid approaches: Combine virtual elements with smaller, local teams for distant clients, fostering strong relationships while saving travel time and costs.
  • Optimise travel when necessary: Choose the most fuel-efficient mode – trains, buses, or carpooling – for reduced emissions, individual cost savings, and potential networking opportunities.
  • Advocate for change: Encourage clients and organisations to prioritise sustainable travel options and infrastructure development, contributing to a wider positive impact on the environment and society.

Beyond the footprint: Optimizing for more than the environment

  • Maximising time: Careful planning and efficient travel modes can minimise travel time while maximising productivity, boosting your personal efficiency and client satisfaction.
  • Boosting well-being: Balancing virtual and in-person interactions offers both focused solitude and stimulating social interaction, contributing to increased personal well-being and potentially enhancing creativity during client meetings.

Leading the way: Beyond words, actions that speak volumes

As consultants, we have the opportunity to champion sustainable practices in a post-pandemic world. By demonstrating that face-to-face connections can thrive alongside environmental responsibility, we can:

  • Inspire clients and organisations to embrace sustainable travel solutions, driving positive change within the business community.
  • Drive wider change by advocating for infrastructure development that prioritises sustainability, contributing to a more liveable and environmentally friendly future for all.
  • Become exemplars of walking the walk, showcasing how success can be achieved while minimising our environmental impact, building trust and respect with clients who share similar values.

Leading by example: Cynnal Cymru’s commitment to sustainable client meetings

While the pandemic sparked the widespread adoption of virtual meetings, the desire for face-to-face client interaction is undeniably returning. At Cynnal Cymru, however, we recognise that prioritizing the planet shouldn’t come at the expense of strong client relationships. That’s why we’ve implemented specific measures to ensure our consultations are both fruitful and environmentally responsible.

Our travel policy: Walking the talk

  • Active Travel First: We prioritise walking, cycling, and public transport for all local meetings. By making this the default option, we minimise emissions and promote healthy lifestyles.
  • Open Communication: We openly discuss our travel policy with clients, explaining our commitment to sustainability and encouraging them to explore eco-friendly travel options when visiting our office.
  • Transparency and Tracking: We’ve added a dedicated line in our expense claims for employees to specify their mode of travel and destination. This allows us to monitor our impact and identify areas for further improvement.
  • No to Flights: As an organisation, we’ve made a conscious decision to avoid air travel entirely. While this may restrict our geographic reach, it underscores our unwavering dedication to minimising our carbon footprint.
  • Sustainable Directions: We provide clients with detailed instructions on reaching our office using public transport, cycling routes, and walking and wheeling paths. This empowers them to make informed choices that align with their own sustainability values.

Beyond the policy: Continuous improvement

While we’ve made significant strides, we acknowledge that there’s always room for growth. One area we’re focusing on is onboarding new staff. We recognise that not everyone instinctively integrates active travel into their business travel routines. We have incorporated sustainability awareness training into our onboarding process to ensure everyone understands and embraces our travel policy.

Join the conversation

We invite you to share your thoughts and experiences on navigating the balance between client relationships and environmental responsibility. Together, we can pave the way for a sustainable future for all.

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A laptop with online meeting in a backround and a plant

Try the hybrid way for the planet and people

When organisations grow, it is a cause for celebration. New staff members, new clients, and crowded offices! The obvious response is to move to a bigger place, upgrade the current space or make the leap from renting to buying an office! After all, staff productivity and healthy working places make a huge difference to businesses and their staff, as many tech companies confirm. But since the pandemic, and because of commitments to reducing impacts on climate, investing in offices and buildings is not the only viable solution.

The great shift

During the COVID-19 pandemic, like millions of other people who were not working in core services such as health care, transport or food retail, our Cynnal Cymru team (at that time just five people) left their shared office space unsure when they would come back. But as time went on, our team adapted to working online, and stopped printing material, travelling for meetings and to work, and ordering stationery for everyday use and events. As we got more used to working remotely, we also developed new habits and ways of working, which resulted in us creating new training products that addressed the newly emerging need for remote learning.

The new way of working spurred innovation and made us realise we can forego business travel, stop printing documents and buying office stationery, stop using business cards and give up commuting for good. We realised we can grow without having all the things every service-based organisation thought it needed.

With that came savings and a reduction in Scope 2 carbon emissions – that is, emissions associated with the use of electricity. Because we weren’t using an office, our emissions fell from 5.25 tonnes of CO2e to zero. We did not use gas for heating and we had no company cars, so this showed no change (we stayed at 0 tonnes of CO2e). There was also a change in some of the categories of emissions in Scope 3 (that is, emissions from everything but the use of gas and fuel (scope 1) and electricity (scope 2)). Our emissions from business travel went down from 1.9 tCO2e to zero, and likewise, staff commuting changed from 0.2 tCO2e to zero.

So far so good, but the team began to grow during the pandemic, which meant that if we returned to office working, we would need more space – and in the meantime, we needed new laptops. That alone meant our Scope 3 emissions increased from 2.96tCO2e before the pandemic to 3.84tCO2e – mainly due to the purchase of our new laptops! We were also still paying costs on our now-empty office, and although our bills were included in the rent, the space we occupied was heated by gas over which we had no control. If we were to continue this way, without making any changes, our emissions would continue to rise and we would not achieve our decarbonisation target. In fact, because of the increase in our staff numbers, we didn’t meet our target, but a change was clearly needed to our office situation. Our carbon footprint results for the post-pandemic year were not dissimilar to those of comparable organisations around the world, as during the pandemic, emissions were lower in areas such as business travel and commuting, but shifted to household energy use and logistics of goods. Moreover, many offices that were empty of workers during the pandemic were still operating, wasting the energy that powered them. The reductions seen during the pandemic turned out to be temporary, and in 2022, when the lockdown restrictions started to be phased out, the emissions rebounded.

Becoming hybrid

To have an office or not? That was the question we had to grapple with. By the end of 2022, Cynnal Cymru had twelve staff members but only three office-loving regulars. We had begun travelling for work again, and meeting in person. Events were back on the agenda. All of this was great for staff morale, but not so great for the planet.

Keeping low-carbon lifestyles at home seemed to be the way forward. However, a study by the Office of National Statistics shows that it is not that straightforward. Working from home means that during a cold season, heating will be left on for a few more hours a day than usual. Electrical equipment such as laptops will be left on. Between 2019 and 2020, household emissions that were not related to travel, which is mostly heating emissions, increased by 1.5% from 80 million tonnes of CO2 equivalent to 81 million tonnes[1]. While emissions from travel to work fell significantly, many households continued to purchase goods online, increasing the demand for home deliveries.

We were also mindful of the fact that if we were to become a fully remote organisation, we would need to address a mix of negative and positive impacts on staff and the organisation. According to a POST brief on the impact of remote and hybrid working on workers and organisations, working from home can increase well-being, self-reported productivity and work satisfaction, reduce work-life conflict, and introduce new ways to collaborate and more inclusive ways of working through the use of technology. However, the challenges can include increased work intensity, longer working hours, more distractions, potential health issues, decreased social interactions, fewer promotion and learning opportunities and an inability to disconnect from work.

All that being said, we took a leap of faith and decided to go for the third option – become a hybrid organisation with a combination of office-based and remote arrangements. We did not want to own or rent a whole office in which we had to store office items we do not use, but at the same time, we did not want to lose a place where we could meet with each other and our clients.

Definitions


Hybrid’ working refers to a combination of office-remote arrangements.

Flexible working describes working arrangements that give people a degree of flexibility over where, when and how they work.

Remote working refers to a type of flexible working based on location, where workers work at home or a location other than the traditional workspace where the employer is based.

Source: POST Brief No.0049

We found a co-working space in a building that meets the BREEAM standard, meaning that energy and water saving measures are in place, waste is segregated into five streams, there are light and water sensors, and solar panels on the roof. In addition, the space we chose has secure bike sheds, storage for the things we absolutely need, plenty of spaces to relax, quiet booths for private meetings or focus time – and a sustainable cafeteria! In other words, lots of facilities that a modern and sustainable office space needs!

We chose to rent two permanent desks, with access to hot-desking, meeting rooms and events spaces, which removed the need for us to buy equipment such as desks, chairs, banners, or office stationery. It gives us flexibility and a quality standard which as a small organisation we would not have been able to afford in our own office. Staff who want to work from home can continue to do so, but we have the option of a co-working space for anyone who wants to come into the office to work, or when we have a staff get-together. From the perspective of our emissions, it was a great choice as we have staff members based across Wales and England, so the less commuting the better for their pockets and our decarbonisation plan.

We are only a few months into our new way of working, and the impact of this move, both negative and positive, has yet to become fully clear. In terms of our carbon emissions, our next carbon report will show whether it made a real difference because in 2022/2023 our staff numbers increased yet again!

One of the biggest benefits of moving to a co-working space is collaboration. We sit side by side with many organisations with whom we have worked over the years, as they too have made a move, and so a spontaneous chat over a coffee can lead to discussions that are hard to replicate remotely.

Unsure where to start? Here is what you can do

With the rise of flexible, remote and hybrid working, organisations need to rethink their strategy to ensure that it benefits people and the planet. Here are a few things to get you started:

1. Calculate emissions and compare emissions before and after the pandemic

A carbon report will give you a great understanding of what areas you need to tackle. If, for example, the report before the pandemic shows high emissions from your use of offices which are not often staffed, this is something that needs to be tackled first in your decarbonisation strategy.

2. Survey your staff

Given that every organisation is different, there is no one size fits all, but the trend in the UK and around the world points towards flexibility. One of the biggest benefits to offering staff an option to work from home is retaining and attracting talent. But, to understand what your team needs in terms of work arrangements, it is best to devote time to a conversation before any big decisions are made.

3. Learn from others

Whichever option you choose, it will have some impact on your organization, so have a chat with other organisations that had gone through the same process. Our Sustainability Adviser talked to IEMA about their decisions, experience, and the benefits of becoming a remote organisation, which helped her better understand the practicalities of a big shift. As noted earlier, just because there is no office, it does not mean that emissions vanish completely.

4.  Adopt a circular mindset

Whether you forego an office altogether or downsize, remember to do it with as little impact as possible on the environment. In preparation from our move, we didn’t simply order a skip and chuck everything in! Instead, everything was sorted into four piles: things to give away, things to sell, things to keep, and things to recycle – which left us with a small pile of items that had to be disposed of.

5. Focus on staff and emissions from home

Whether you decide to go fully remote, hybrid, or offer greater flexibility, you need to think about staff engagement as a priority going forward. Consider using the saving you made from selling or moving out of your office to invest in better remote procedures (automation), staff activities and get to-togethers, as well as well-being offers. If you are downsizing or reducing office hours, consider investing in low-carbon solutions both at work and at home. Use this resource to understand the impact of homeworking.

Here is how we can help

Training

We can help you build knowledge and an empowered workforce through our courses and training programmes

Membership

Join a growing network of sustainability leaders and connect with like-minded organisations.

Advice

We help you to identify your organisation’s impacts on people and the environment,.


[1] https://www.ons.gov.uk/economy/environmentalaccounts/articles/covid19restrictionscuthouseholdemissions/2021-09-21

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How Carbon Literacy makes a difference

An infographic sharing the small actions Fiona takes to reduce her carbon emissions

Probably like a lot of people, I sometimes wonder what I, as just one person, can really do to effect the change we need in the world. The news can be depressing – even overwhelming. It’s easy to fall into a fatalistic mood and think that nothing we do will really change anything.

Becoming Carbon Literate has given me a more optimistic view of things. At work, I’m surrounded by people who care about the challenges of climate change – and are doing something positive about it. I work closely with the Carbon Literacy Cartrefi Cymru (CLCC) consortium, a group of Welsh registered social landlords who came together to improve Carbon Literacy within their organisations by pooling their knowledge and resources. Cynnal Cymru worked with the Carbon Literacy Project to create a certified course tailored to the housing sector, and volunteers from each member organisation learned how to deliver it and then began rolling it out to their colleagues, providing the peer-to-peer training that is a key tenet of Carbon Literacy. I facilitate regular Community of Practice meetings for the consortium to provide a platform for support and networking, and the enthusiasm and hard work of the trainers are inspiring – and have so far resulted in more than 400 people becoming certified as Carbon Literate. With the consortium due to continue into 2023 and beyond, that number will continue to grow. As part of my own Carbon Literacy group pledge I’ve also been working with the Cynnal Cymru team to create content for our newsletter and social media, providing advice and tips on how everyone can reduce their daily carbon footprint.

Outside the office, I’ve been doing my best to reduce my own carbon footprint – and the training has given me the knowledge I need to make meaningful changes. It taught me that some of my preconceptions were wrong, and that something as simple as buying a new pair of jeans can have a huge carbon footprint. I’ve now restricted myself to only buying essential items of clothing, buying second hand if possible, and if not then choosing companies that have good sustainability policies. We’ve also just made the switch to a full electric car – it’s a bit of a step into the unknown, but should significantly lower our household’s carbon footprint. My individual Carbon Literacy pledge was to not take another commercial flight, but I’ve also become much more aware of the importance of the things I do every day. Taking a shower, making a cup of tea, even sending an email – everything we do has a carbon footprint, and thanks to the training, I understand much better now how to make changes to the little things that will have a much larger cumulative effect. The Carbon Literacy training bridges the gap between enthusiasm and knowledge, providing the keystone that informs what we do and the impact we can have. The choices I make now are far more informed, and I am confident that they are making a difference.

Find out more about our Carbon Literacy course

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Our pledge to Zero Racism Wales

Cynnal Cymru Statement of Intent

Cynnal Cymru welcomes the breadth and diversity of tradition, belief and culture of the community. It seeks to create, maintain and promote a community in which each person is treated fairly and equally irrespective of race. Cynnal Cymru confirms its commitment to a policy of equal opportunities in employment and service delivery. Individuals will be selected and treated on the basis of their relevant merits and abilities and will be given fair and equal opportunities within Cynnal Cymru. Equally, we confirm our commitment to treating all staff, clients, customers and service users in accordance with this policy. Cynnal Cymru commits to adhere to the Equality Act 2010 and provide fair and equitable services to people from all race and other protected characteristic backgrounds. The aim of the policy is to ensure that no job applicant or user/ visitor/ guest receives less favourable treatment on any grounds which are not relevant to good employment practice. We are committed to a programme of action to make this policy fully effective.

Read our full Zero Racism Wales pledge >>

Find out how you can support a zero-tolerance approach to racism in Wales >>

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The Well-being Goals and business

At Cynnal Cymru, we turn sustainability aims into action and accelerate positive impacts towards a low carbon economy, a thriving natural environment and a fair and just society through the provision of advice, training and connections.

Earlier this year, we worked with the Future Generation’s Commissioners Office to identify how the Well-being Act was understood and being used as a sustainable development framework for some large private sector organisations in South Wales. Hafren Dyfrydwy, a provider of water and wastewater treatment services in North East and Mid Wales, invited us to discuss their ongoing contribution to the Well-being Goals at their Board Strategy Day.  Keen to work with leading organisations in Wales, we jumped at the chance.

On 4 October, Karolina and Sarah travelled to Hafren Dyfrdwy to participate in a dedicated workshop built around Hafren Dyfrdwy’s ongoing contribution to the Act; its relevance to the Sustainable Development Goals and the Company’s PR24 planning.  The Board also discussed approaches taken by other large companies in Wales to align their approaches to the Act.

The session was informative, as well as interactive and energetic. For example, we used the Future Generations Prompts as an catalyst to spark the Board’s strategic thinking and group brainstorming activities to map out future strategic activity and progress against each goal.

The workshop highlighted the excellent programme of activity that Hafren Dyfrdwy already does to contribute towards the Well-being Goals and prompted discussion around further opportunities to support their ongoing positive social and environmental impact. 

“Massive thank you to Sarah and Karolina for running a fantastic, creative and energetic session on the Well-being of Future Generations Act at our recent Board Strategy Day. It gave us real food for thought in terms of how we better bring to life our existing activities that supports the Act’s goals, and helped us think more broadly about areas where we can go further. Thank you again.”

(Tom Perry, Strategy Manager)

Dr Karolina Rucinska is our Sustainability advisor who often uses facilitation, research and workshopping methods in work with our clients. Sarah Hopkins is the director of Cynnal Cymru, with an expertise in fair work and sustainability in global supply chains and a firm understanding of the public and private sectors.

If you are interested in finding out more about our work, please contact us at shwmae@cynnalcymru.com to let us know how we can help.

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