Members news – Cynnal Cymru

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Climate storytellers in Wales explore new ways to inspire audiences with Media Cymru and Ffilm Cymru Wales

Five innovative Research and Development (R&D) projects share £100,000 of investment from the Media Cymru x Ffilm Cymru Wales Climate Stories Fund. Launched in December 2024, the Climate Stories Fund was devised and delivered by Media Cymru and Ffilm Cymru Wales to support R&D projects for feature films or immersive experiences sharing impactful climate stories that stimulate action in fresh and compelling ways. The competition was highly competitive. Media Cymru and Ffilm Cymru Wales selected five outstanding projects to progress through a 4-month R&D sprint taking place from April to August 2025

Making Funerals More Sustainable

Nothing is certain except death and taxes.

At least that’s what Benjamin Franklin said in 1789, which has fueled centuries of debates over taxes, but not so much on the subject of death. We all care about what happens to us after we die, whether that’s the way our funeral is handled or how our loved ones are supported. These days, as with everything else, more of us are thinking about the impact death has on the environment.

In Wales annually there are around 36,000 registered deaths, 80% of which will result in a cremation at one of 18 local authority and private crematoria across the country.

To encourage and support the transition of the funeral sector to more sustainable ways of working, Cynnal Cymru members Brendan and Carolyn Day introduced the Greener Globe Funeral Standard in 2020. Both had a keen interest in the environment, with Brendan having had a career in the bereavement sector and Carolyn having worked in insurance and compliance. It made sense, given their shared interests and expertise, to create a sustainability audit process for businesses in the funeral sector. After five years, Greener Globe Funeral Standard now has registered clients not just in Wales, but also across the UK, Ireland, and the Netherlands.

*Carolyn Day and Brendan Day Directors of Greener Globe Funeral Standard present the Environmental Bronze Award to Clive Phillips at Margam Crematorium.*

Bespoke online questionnaires are provided for crematoria, funeral directors, and suppliers, with a cemetery version being released this spring. The first step requires the funeral organisation to demonstrate that it has recognised the need to operate sustainably by adopting an environmental policy and providing evidence that this is cascaded throughout the organisation.

The second step is the completion of the full Sustainability Audit Questionnaire covering key aspects of the business, each answer being evidenced with copies of documents or photographs uploaded to the GGFS website.

The audit generates an award – Bronze, Silver, Gold or Platinum – depending on the score generated by the environmental benefits/cost environmental aspect scoring matrix. In addition, a bespoke improvement plan is provided to indicate where further changes can be made to lessen the impact of the business on the environment.

It is great news to report Margam Crematorium, operated jointly by Bridgend and Neath Port Talbot Council, became the first crematorium in Wales to receive the Trusted Crematorium Bronze Award.

To protect the environment, crematoria must reduce their carbon footprint. Their primary fuel is gas, which results in the production of CO2. Margam Crematorium must be commended for significantly reducing its gas consumption, by working closely with its cremator suppliers, Facultatieve Technologies who have developed new software and hardware. As a result, between January – August 2024 a total cumulative gas saving of 186,000kWh was recorded. A pro rata annual reduction in CO2 of 52tons. This saving will be ongoing and can be rolled out to other sites, not only in Wales, but across the UK.

Brendan and Carolyn look forward to Margam Crematorium completing the sustainability audit and achieving a higher award.

Mark Isherwood MS, Chair of the Cross-Party Group for Funerals and Bereavement in the Senedd presenting The National Association of Funeral Directors (NAFD) with their Environmental GGFS Bronze Award. From left to right - Phil Blatchly, NAFD Wales President; Barry Pritchard, NAFD Chair; and Mark Isherwood MS, Chair of the Cross-Party Group for Funerals and Bereavement in the Senedd. — Mark Isherwood MS, Chair of the Cross-Party Group for Funerals and Bereavement in the Senedd presenting The National Association of Funeral Directors (NAFD) with their Environmental GGFS Bronze Award. From left to right – Phil Blatchly, NAFD Wales President; Barry Pritchard, NAFD Chair; and Mark Isherwood MS, Chair of the Cross-Party Group for Funerals and Bereavement in the Senedd.

If you know a crematorium, cemetery, funeral director or supplier who is looking to work more sustainably, please contact Brendan and Carolyn at info@ggfs.co.uk

Our thriving community of mutually supportive members provides an opportunity to share learning, challenge thinking and mobilise action, be this through co-designed events, hosting networking sessions or simply sowing seeds for future collaborations or thought-leadership.

If you would like to talk to a member of the team about how we can support your organisation, please contact membership@cynnalcymru.com.

Join a growing movement for positive change >>

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9 April | Deforestation Free Business (DFB) Champions

Do you want to be part of a growing movement of socially responsible Welsh businesses who are leading the way in protecting tropical forests?

Cynnal Cymru and climate change charity Size of Wales will be holding an in-person, peer-to-peer learning event to help businesses take practical steps to address tropical deforestation and social impacts within their supply chains.

During the event, participants will hear from organisations who have already started their Deforestation Free journey and learn the practical steps to help them reduce their tropical forest footprint. It will include a forest-risk surgery to help identify areas for action, with support and advice from the Size of Wales team. The event will provide a fantastic opportunity to meet a supportive business network committed to acting for forests, people and nature.

The event will be hosted by Orchard Media at their premises on Trade Street, Cardiff, and ethically sourced coffee and pastries will be provided.

Reserve your place >>

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Introducing Cynnal Cymru Members: Millrace Marketing

Who are Millrace Marketing and what do you do?

Millrace is a creative marketing and communication agency that is built on a passion for producing meaningful storytelling for brands.

Storytelling is an important aspect of marketing as it enables organisations to develop deeper connections with audiences, uniting people and driving stronger, deeper connections.

Millrace works with organisations across Wales (and beyond) to plan and produce campaigns that tell their stories to the audiences that matter most. Teamed with a solid strategy, we produce a mixture of visual and written campaigns that bring brands to life. Our services include:

Strategy
Planning
Motion Graphics
Graphic Design
Email campaigns
Social media campaigns
Blogs
Case Studies
News updates

Why does sustainability matter to your organisation?

We focus on being:

Authentic
Transparent
Honest
Realistic

As part of our commitment to people and planet we are constantly reviewing our own service provision to make this as sustainable as possible. To this end we have made some significant steps to make sure we are doing all we can, as pro-actively and as transparently as possible, to not just optimise material consumption and minimise waste but also to reduce our negative carbon footprint on the environment.

We have a sustainability policy that incorporates environmental, social and financial targets (available to read on our website), and we are a Real Living Wage employer.

We also have pending B-Corporation Certification. Certified B Corporations are companies verified by the global B Lab to meet exceptionally high standards of social and environmental performance, transparency, and accountability. As a B-Corporation business we are required to amend articles of the business to embed a commitment to sustainability. We are also required to publicly list our B-Corporation scores, set public sustainability goals and will be audited regularly to assess our carbon footprint, carbon offsetting, waste and water management, energy usage and supply chains.

We have set specific goals for the next year which include monitoring and recording Greenhouse Gas emissions and have set specific reduction targets relative to our initial performances, harvesting rainwater and reducing the impact of travel and commuting.

What are you hoping to achieve through Cynnal Cymru membership?

Becoming a member of Cynnal Cymru is another significant step for us to develop as a sustainable marketing and communication agency. We are eager to learn from and collaborate with fellow members to find solutions and new ways of doing things for a more sustainable Wales. We are also looking forward to receiving sustainability consultations and training with the Cynnal Cymru advisors to help us further develop as a sustainable practice. We are looking forward to offering free training in partnership with Cynical Cymru to all fellow members in the coming months.

What positive impact do you want to make in Wales/ the world?

In short, we want to work with organisations, businesses, charities and non-profits who are striving towards better outcomes for people and/or planet. We want to help them communicate their stories positively and authentically amongst their audiences, stakeholders and communities.

Tell us about a sustainability project you are working on at the moment

For Millrace, we are in the middle of becoming B Corp Certified after scoring above 85 in the initial assessment. This is important to us as it will help us strengthen our own policies and procedures to ensure our people, and the people we work with are aligned with our values and ongoing commitments.

Our clients have sustainability at the top of their agenda, either through choice or consumer pressure. We are currently communicating a variety of campaigns for a global medical waste organisation, Welsh housing associations, and a Welsh mental health charity.

Find out more about us at millracemarketing.co.uk or if you’d like to talk further about a project, campaign or a design need then please contact Owen Brown, Client Relationship Manager via Owen@millracemarketing.co.uk

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Keep Wales Tidy: Celebrating amazing green spaces

265 parks and green spaces in Wales have received the prestigious Green Flag Award and Green Flag Community Award. They include a diverse range of sites, from country parks and formal gardens, to allotments, woodlands and churchyards.

Now in its third decade, the international Green Flag Award is a sign to the public that a park or green space boasts the highest possible environmental standards, is beautifully maintained and has excellent visitor facilities.

Wales still holds more than a third of the UK’s Green Flag community sites, which are maintained and run by volunteers.

Welsh Government Minister for Climate Change, Julie James said:

“Our local green spaces have a vital role to play in connecting us to nature. These awards go to prove that Wales’ parks and similar areas are doing a wonderful job in providing quality places to relax and enjoy.
“The standard required to achieve Green Flag status is very high so I want to congratulate all of the sites recognised for providing excellent, year-round facilities to local people and visitors alike.
“It’s fantastic to see we still hold more than a third of the UK’s Green Flag community sites in Wales – especially as the last two years have taught us all of the importance of nature and green spaces on our mental and physical wellbeing.”

Lucy Prisk, Green Flag Coordinator at Keep Wales Tidy said:

“The last few years have really shown us just how important high-quality parks and green spaces are to our communities. With more visitors than ever enjoying our green spaces, I’d like to congratulate the hard work of staff and volunteers who have maintained excellent standards at these sites.”

A full list of award winners can be found on the Keep Wales Tidy website www.keepwalestidy.cymru

Keep Wales Tidy are always on the lookout for new places to join the Green Flag Awards. If you’d like to put your park or green space on the map, visit the Keep Wales Tidy website www.keepwalestidy.cymru for more information.

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Green Drinks with PHG Consulting: Designing sustainable housing

Last summer we held a Green Drinks networking event with PHG Consulting. Not only are PHG members of Cynnal Cymru who share our values, but last year the building became Cardiff’s second Living Wage building whereby all tenants agreed to pay the real Living Wage to their employees and contractors working on site.

The event showcased PHG Consulting and sister company, Wellspring Homes, where they shared their experience of designing sustainable housing projects helping to reduce the emissions associated with materials and construction processes (aka ‘embodied carbon’). It will also an opportunity to hear about the innovative methods of construction using solid Hempcrete walls.

PHG Consulting – structural engineering inspired by nature

Founded in 2013, PHG Consulting is a firm of consulting Civil and Structural Engineers based in Cardiff.

Unlike many firms, they seldom advertise, or aggressively market themselves, preferring to allow their work and reputation to speak for itself, as over 85% of their work is repeat business.

They support many local community and environment causes and are passionate about Engineering, Architecture, Sculpture and the Arts, and promote creativity wherever they can. In particular, they support the promotion of engineering in local schools.

Wellspring Homes

Wellspring Homes are a property developer established to bring low-embodied-carbon homes to both the affordable and private market. Their vision, to pursue construction-innovation which utilises better-than-zero carbon technology to deliver the next generation of living space.

With a desire to provide homes that are beautiful, practical and beneficial to the environment, Wellspring build with solid Hempcrete walls supported by a sustainable timber frame structure. Made from a mixture of hemp and lime, Hempcrete is ‘a revolution in sustainable living’.

As well as being a natural, better-than-zero carbon product, Hempcrete is breathable, insulating and mould proof. Its breathability allows moisture to pass out of the building, virtually eliminating internal condensation and potential mould growth. Its unique properties help to store and release heat from the building’s walls, limiting fluctuations in temperature and reducing energy use, the monolithic structure ensuring a high air tightness performance.

Lynfi Court in Maesteg, Wellsprings first project, is approaching completion. With its use of environmentally friendly materials, internal area of 3000ft2, air source heat pump and underfloor heating, it delivers a luxurious example of cutting edge, eco-living.

With planning permission granted for eight more homes in Neath using the same methods, Wellspring Homes continue to demonstrate what future-living can look like when the commercial housing industry choose to ‘build-different’.

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Transform your community with a free garden package from Local Places for Nature

Since the first year of Local Places for Nature in 2020, nearly 800 gardens have been created, restored and enhanced. Community groups and organisations of all shapes and sizes got involved – from disability charities and youth groups to social enterprises and carer groups.

Applications have now reopened, and communities are being urged to get involved early to avoid missing out. The new online application system makes it very easy to apply and review progress, as well as offering resources, guidance and updates from the Local Places for Nature scheme. You can choose from small or larger-scale wildlife and food growing gardens, or for the first time the scheme is offering a new community orchard package.

Minister for Climate Change, Julie James said:

“The pandemic has given us all a greater appreciation of nature and its importance on our health and mental wellbeing.

“I’m pleased to be supporting another year of Local Places for Nature. The programme makes it easy for people from all backgrounds and abilities to get involved, as a community, to create and enjoy nature in the places where we live and spend most of our time.
“Valuing nature and taking small local level actions is so important as part of the collective effort needed to tackle the nature emergency, and support the variety of plants and animals we love to see in Wales.”

Deputy Chief Executive for Keep Wales Tidy Louise Tambini said:

“Over the past two years, people have really appreciated the value of nature and we’re delighted to offer again free garden packs to communities. We know that gardening and being out in nature has a positive impact on mental wellbeing, and it’s a great way to keep fit and meet new people. Through Local Places for Nature, we have created hundreds of new habitats and spaces for nature, which is vital in the current climate emergency and decline in biodiversity.”

“Thanks to the ongoing support of Welsh Government and our partners our garden packs include all the materials and tools you need to create a new space for nature and Keep Wales Tidy staff will be on hand to install the garden.”

The initiative is jointly funded by the Welsh Government, part of a wider Welsh Government ‘Local Places for Nature’ programme committed to creating, restoring and enhancing nature ‘on your doorstep’ and The National Lottery Heritage Fund.

To apply for a free garden pack, visit the Keep Wales Tidy website www.keepwalestidy.cymru/nature

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New Campaign Calls on Motorists to ‘Drive your Litter Home’

With more vehicles than ever before on our roads and a significant increase in our food and drink on-the-go culture, roadside litter is a growing problem in Wales. It is harmful to our environment and wildlife. It ruins the beautiful views for locals and visitors alike, whilst also being difficult, dangerous and expensive to clean up.

Research shows that 78% of vehicle litterers feel guilty after littering. [i] Keep Wales Tidy’s new campaign encourages drivers to have a guilt free journey with no regrets and to ‘Drive your litter home’.

The nationwide campaign is being run as part of Caru Cymru (a Welsh phrase meaning ‘Love Wales’) – an inclusive movement led by Keep Wales Tidy and councils to inspire people to take action and care for the environment.

As part of the campaign, outdoor advertising will appear across roadside litter hotspots in Wales such as roadside billboards, back of buses and petrol pump adverts. This will also include radio and digital audio advertising to target drivers listening to their favorite channels.

Advertising will step up a gear during busy weekends and bank holidays over the summer months to target as many drivers as possible.

Keep Wales Tidy has also developed resources for haulage companies and other commercial drivers to utilise.

Keep Wales Tidy Chief Executive Lesley Jones said:

“We’re putting our foot down on roadside litter. Not only is it a blight on our beautiful country, and often the first thing visitors see when arriving into Wales, but it also has a significant impact on our environment and wildlife. We estimate that the cost of collection and disposing of roadside litter in Wales is at least £3.5 million every year.
Our new roadside litter campaign takes ‘do the right thing’ up a gear by highlighting how littering makes people feel. The vast majority of drivers know that littering from their vehicle is unacceptable, and we want everyone to have a guilt free journey with no regrets.
When you’re out and about in your vehicle please leave nothing behind you. Keep your conscience and our roadsides clear by driving your litter home or disposing of it in the nearest bin.”

To find out more and download free materials, visit the Keep Wales Tidy website: www.keepwalestidy.cymru/caru-cymru

Caru Cymru has received funding through the Welsh Government Rural Communities – Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development and the Welsh Government.

[i] Highways England. (2021). Understanding Vehicle Littering Research Report.

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Wipak UK’s Advanced Paper Butter Wrap Set to Disrupt Market

Made from renewable, FSC-certified paper, the highly decorative butter wrap is aluminium-free and covered in highly advanced, ultra-thin natural coatings, which have excellent oxygen and water vapour barrier properties compared to standard paper, as well as superior grease resistance.

“Most butter wraps in the UK market are made of parchment paper or a grease-resistant paper which is commonly made into composite laminates with aluminum and polyethylene,” explained Wipak UK’s Technical Development Manager, Keith Gater. “Although made from renewable resources, coated parchment papers do not promote a circular economy as they’re not easily recyclable.

“Unlike existing butter wraps on the market which are complex material structures, our consumer-friendly paper solution is fully recyclable within the kerbside paper and cardboard waste stream once it has been cleaned. What’s more, it maintains the look and feel of a traditional butter wrap, can be fully printed with brand imagery, and runs on existing butter wrap machinery.”

Having successfully passed shelf-life trials following packing on automated wrapping lines, Wipak UK’s recyclable butter wrap has also scored an A+ rating in recycling tests2 carried out by the BioComposites Centre at Bangor University. “This classification is the highest possible score that can be achieved for paper recycling efficiency, whereby the pulp recovery must be a minimum of 98.5%,” continued Keith. “Our wrap is also compliant with UK-set guidelines for claiming paper recyclability, which require a minimum paper content of 85%.”

The butter wrap format is one of several exciting new product development projects developed using Wipak UK’s state-of-the-art combi laminator – part of a recent £5million+ machinery upgrade to significantly enhance the packaging supplier’s sustainable product offering. This significant investment is helping Wipak UK move closer to its goal of reducing its company carbon footprint and achieving carbon neutrality by 2025.

“With growing pressure from consumers, brands and retailers need to take decisive action with disruptive sustainable packaging solutions that challenge traditional methods,” said Keith. “Solutions like Wipak UK’s butter wrap will not only have significant environmental benefits, but will help to keep brands relevant in an increasingly competitive market.”

To find out more, call the Wipak UK Sales Team on 01938 555255 or email info.uk@wipak.com. Alternatively, please visit Wipak UK on stand A94 at the Packaging Innovations Birmingham trade show between 25 – 26 May at the NEC.

Notes:

(1) Carbon footprint reduction of 68% versus an aluminium/ low-density polyethylene (LDPE) /paper laminate

(2) CEPI’s recyclability laboratory test method (version 1)

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Screen New Deal: Transformation Plan

The BFI and BAFTA albert have announced today that Wales has been selected to put environmental sustainability recommendations for screen production into action in Screen New Deal: Transformation Plan.

The initiative is a follow-up to the Screen New Deal report released in 2020, which explored the carbon impact of the film production sector and proposed a practical route forward for scripted film, high-end TV drama and studio-based productions to reach a zero-carbon, zero-waste future, aligned with net zero and science-based targets. The BFI’s National Lottery Research and Statistics Fund supported the Screen New Deal report which was produced by leading global engineering and design firm specialist Arup with BAFTA albert, the leading screen industry organisation for environmental sustainability and the BFI. The BFI’s Research and Statistics Fund has now awarded up to £80,000 National Lottery funding for the Transformation Plan project as the next phase of work.

Through the Screen New Deal: Transformation Plan, the BFI, BAFTA albert and Arup are working with Creative Wales, Ffilm Cymru Wales and Clwstwr to conduct localised data collection and mapping. This will identify film and HETV-related services which already exist in the area, highlight service gaps and advance the creation of a location-based transformation plan to decarbonise TV and film production.

The first 12 months will focus on data collection followed by the development of the transformation plan over the following six months. Data and learnings gathered during the mapping and creation of the plan will be shared with other UK screen clusters looking to achieve zero-carbon and zero-waste in order to support the production sector more broadly. The 18-month programme will deliver the transformation plan by mid-2023.

Welsh Government Deputy Minister for Arts and Sport, Dawn Bowden, said: “‘I am delighted that this pioneering sustainable research project for the screen industry run by the BFI and BAFTA Albert has been secured to Wales, following a successful bid from Creative Wales with delivery partners Ffilm Cymru and Clwstwr. As part of our Programme for Government, we are committed to supporting action that reduces our carbon footprint across the economy, and look forward to working with established screen stakeholders across Wales including production companies, public sector broadcasters, studios and the industry supply chain. The data gathered will be invaluable in helping us forge a path to secure a zero-carbon, zero-waste and a stronger, fairer, greener future for the industry here and across the UK.”

Harriet Finney, the BFI’s Deputy CEO and Director of Corporate & Industry Affairs, said: “A Screen New Deal provided a route-map to help the production sector reduce carbon emissions and waste. Producers and funders are looking for solutions to help them meet their net-zero targets however the fast-paced and peripatetic nature of production is challenging for individual productions trying to find how that they can achieve that. Taking this work across a screen ‘cluster’ will develop practical and sustainable outcomes that can work for all productions and help reduce the sector’s carbon footprint.”

Carys Taylor, Director of BAFTA albert, said: “We’re really excited to roll out this next phase of the Screen New Deal project in Wales.. The TV and Film production industry has an unparalleled opportunity to be the catalyst of change, both in front and behind the camera, and I’m delighted this collaboration will be spearheading the exploration of practical, location-based solutions for decarbonizing TV and film production.”

Creative Wales, Ffilm Cymru Wales and Clwstwr champion environmental sustainability across their activities and have generated a high amount of buy-in across the country from studios, producers and suppliers. Their commitment to sustainability combined with the high concentration of studios and the scale of production scheduled to take place in 2022 will ensure that a rich dataset could be gathered and a detailed transformation plan produced.

Because the speed of film production does not allow individual productions to seek out individual solutions, the transformation plans will create sustainable infrastructure measures that film productions can access as they are moving around the country.

Data gathering and the development of the transformation plan will comprise a range of activities including all productions being asked to measure their carbon footprints; encouraging suppliers to share their data on energy and travel; and stimulating the creation of new products and services such as reuse networks. There is also potential for cross-sector sharing of certain resources such as reuse networks which may be useful to theatres, galleries and the hospitality and events sector.

The Cardiff Capital Region is the UK’s third largest audio-visual media sector after Greater London and Manchester.[1] Outside of London, the region boasts one of the biggest concentrations of studios in the UK with Bad Wolf’s Wolf Studios, Dragon Studios, Great Point Seren Stiwdios and BBC Drama Studios in Roath Lock. It has a number of leading production services and post-production services including Real SFX, Location Solutions, 4Wood, ADF, Dragon DI, Bang, Gorilla, Cinematic, Bait VFX, Streamland Media and Painting Practice. Film and television productions made in Wales include Dream Horse, Willow, Sex Education, War of the Worlds, His Dark Materials and Doctor Who.

Gerwyn Evans, Deputy Director of Creative Wales, said: “We welcome the news that Creative Wales has been successful in winning this bid, and thank the BFI and albert for developing such an important opportunity for the industry in Wales, the UK and beyond. Developing sustainable production practices across Wales is a top priority for us, and together with all delivery partners we are excited to build and consolidate on the great work already being done in Wales, and set a path to realise the project’s ambitious goals.”

Professor Justin Lewis, Director of Clwstwr, said: We are thrilled to be announced as a pilot cluster to research and develop (R&D) a localised transformational plan for the media production sector in Wales. In recent years, Clwstwr has supported a number of green R&D projects in the screen sector focusing on carbon footprint reduction and lower environmental impact – there is no shortage of ideas or willing from Welsh creative innovators. And this important work will further Clwstwr’s ambition to see Wales at the forefront of efforts to move media production towards net zero and to be a true leader in green media production.”

Pauline Burt, Chief Executive of Ffilm Cymru Wales, added “This partnership of aligned interests, coupled with in-depth research and understanding, offers genuine opportunity to significantly advance environmental practice in our screen sector. For Ffilm Cymru’s part we are committed to ensuring that the approach works for all company sizes and for professionals at any stage of their careers, whilst building upon complementary offers that have already been secured for Wales including seed and scale-up funding for products and services that support green working practice, which Ffilm Cymru manages on behalf of its collaborators as part of its Green Cymru programme.”

[1] The media sector in the Cardiff Capital Region – driving economic growth through audiovisual activities https://clwstwr.org.uk/clwstwr-creative-industries-report-no-2-media-sector-cardiff-capital-region-driving-economic-growth

A Screen New Deal – a Route Map to Sustainable Film Production was published by the BFI in partnership with albert and Arup and can be read here. Green matters – Environmental sustainability and film production which drew together evidence and first-hand experience from industry practitioners, was published in February and can be read here. Both reports were funded by the BFI’s Research and Statistics Fund awarding funds from the National Lottery.

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