FE Updates

We need to keep the focus on the Foundational Economy

The Foundational Economy was one of the vogue economic policy ideas of the fifth Senedd (2016-2021). It had many parents. The works of the Foundational Economy Collective gave it a sound academic basis. A group of politicians – Lee Waters (who later led on the concept in government), Jeremy Miles, Vikki Howells, and the late Hefin David – brought a debate to the Senedd calling for the Welsh Government to develop a strategy to ‘maximise the impact of the Foundational Economy’. Organisations such as the FSB and Wales’ think-tanks also developed their own thoughts on the concept. And organisations across civic life in Wales sought to become a part of a movement that appeared to be the next big idea.

So, what exactly is the Foundational Economy? At Cynnal Cymru we’ve worked with the Welsh Government to help define their response to this question in developing a new ‘Mission Statement’ for their work on the Foundational Economy. The Welsh Government says the following in its Mission Statement:

“The term ‘foundational economy’ refers to the sectors of the economy that provide the goods and services that underpin everyday life. The Welsh Government is focused on the organisations and people in these sectors, as well as the quality and accessibility of the goods and services they provide.

The foundational economy is more than just infrastructure, employment and output. It is also citizens’ sense of control and belonging in their community. These sectors are by their nature immediate to people’s surroundings, and so they are vital social as well as physical infrastructure.”

There are consistent debates about what constitutes the Foundational Economy or a ‘Foundational Economy approach’. Some have argued for a descriptive definition – that is, the Foundational Economy is a description of certain sectors of the economy that underpin everyday life –  for example care and health services, housing, food, and transport. The Welsh Government, for its part, has a strategic focus on the following sectors in the Foundational Economy:

  • care and health services, including social care and childcare
  • management of social housing
  • construction of residential and commercial buildings
  • energy and utilities
  • food
  • high street retail and services
  • tourism
  • public transport

Others have advocated for this to be developed into a more complex ‘analytical’ approach, introducing a ‘three-pillar concept of foundational liveability’, arguing that the liveability concept depends on the alignment of the three pillars of residual income (that is, income left over after spend on foundational goods and services), social infrastructure, and essential services. Whilst less easily communicable than the original concept, the advantage of this approach is that it takes us from the ‘what’ of the Foundational Economy concept to the ‘why’ and ‘how’.

Still more have advocated merger or absorption of the Foundational Economy concept with concepts that have a partial overlap, such as Community Wealth Building.

At Cynnal Cymru, we believe that a continued focus on the Foundational Economy is a welcome one, and we’re pleased to be working with the Welsh Government on this agenda. Here’s why.

Analysis by the Welsh Government finds that the Foundational Economy is a significant part of the Welsh economy. Over 60% of all Welsh headquartered businesses are within foundational sectors, and 51% of employees of Welsh VAT registered businesses are, too. It accounts for 47% of all turnover in Wales.

A geographic analysis of the Foundational Economy in Wales demonstrates the strength of the concept. As the Welsh Government’s Mission Statement states, the “The term ‘foundational economy’ refers to the sectors of the economy that provide the goods and services that underpin everyday life.”

Another way of looking at this could be ‘if you stripped out all non-essential economic activity, what would be left?’ Only that which is necessary to sustain life. The regional analysis of Wales demonstrates this in the real world. Some of the more rural areas see the vast majority (over 70%) of their businesses being placed in the Foundational Economy. Where there is additional economy activity – ‘non-essential’ or tradeable manufacturing and services, for example – the proportion is still high, but lower.

I should state that this economic activity is only ‘non-essential’ in the sense that it does not contribute to the immediate sustenance of life. It is, of course, a vital underpinning to wider quality of life, providing economic growth and good quality jobs.

The Foundational Economy, then, is a solid concept for understanding the economy around us. One Lee Waters quote from an Institute of Welsh Affairs piece stands out – “Of course we should continue to defend our tradable competitive economy, but we must pay more attention to the foundations of our economies”.

For Cynnal Cymru, this is an important framing that underpins the emphasis of governments focusing on the Foundational Economy. The ‘tradeable competitive economy’ can provide good quality jobs, has the potential to bring money into Wales, and can lower poverty rates through these mechanisms. Underpinning the idea of the Foundational Economy is that governments have focused on attracting charismatic sectors (with Artificial Intelligence being the latest focus for policy makers across the world) and paid little attention to the Foundational Economy sectors. A focus on the technologies of the future is important, and Wales should be doing what it can to reap the benefits. But work on these sectors doesn’t have to come at the expense of a focus on the Foundational Economy.

As the Welsh Government analysis shows, we can’t afford to ignore the Foundational Economy. It is too dominant in too many parts of Wales, and the ‘mundanity’ of some of these sectors has caused it to be a less interesting focus for many than charismatic sectors that employ far fewer people.

The working lives of people in the Foundational Economy matter just as much. And often they are defined by low wages, insecure hours, and non-unionised jobs. The Bevan Foundation undertook a research project into Fair Work in the Foundational Economy (with a focus on social care, hospitality, and retail) and found that working conditions were poor. These sectors found ‘a wide prevalence of comparatively low pay… where the majority of workers do not earn a real Living Wage’, ‘above average rates of part-time working’, and ‘low rates of in-work training’.

This makes a focus on the Foundational Economy the perfect partner for the Welsh Government’s ambition to raise levels of Fair Work in Wales – and the Foundational Economy and Fair Work (predominantly through the Living Wage) are the dual focuses of Cynnal Cymru’s Fair Economy team.

The Welsh Government has now published clear objectives in its Foundational Economy work:

  • Identify and support opportunities for more jobs, better jobs, greener jobs and promote fair work, including good pay, representation, security, and opportunity to progress.
  • Increase ‘household liveability’ by facilitating rising wages through promotion schemes such as Real Living Wage, helping increase the affordability of foundational essentials to support universal access to high quality goods and services.
  • Build local supply chains to keep people, skills and wealth in Wales.
  • Contribute towards addressing the climate and nature emergencies.
  • Encourage collaborative innovation and experimentation to improve basic goods and services, especially where these build resilient social infrastructure, such as through cooperative and community-owned projects.

These objectives form the basis for real action on the Foundational Economy. The people working in these sectors deserve to have good working lives, can make a real contribution to sustainability aims, and deliver services that all of us rely on.

Examples of the changes the Foundational Economy approach has made are abundant – and there is more to do. For example, Hywel Dda’s ‘grow your own’ approach to tackling recruitment problems by allowing alternative routes into healthcare employment, focused on building skills in the local community, can be spread to other health boards.

The Foundational Economy team’s direct project support has also created new opportunities. For example, it helped set up the Welsh Veg in Schools Programme. Prior to the project, over 94% of vegetables used in primary schools in Wales were sourced from outside of Wales, often frozen and non-organic. The project, beginning with just one grower, has now grown into a vibrant, multi-stakeholder project. By 2024, 8 growers had actively supplied 14 tonnes of organic Welsh veg for use in school meals. This was across 219 schools in six local authority areas. So far in 2025, the number of growers has expanded to 15, with 12 local authorities engaged. This means that approximately 1 million portions of local, organic veg will be served to school children in Wales as a direct result of the Foundational Economy project.

In housing, up to sixty-four local contractors have been supported to secure accreditations required to deliver retrofit work for homes across Wales. Based on feedback from the contractors, the funding will lead to over three hundred and fifty new jobs through the contractors securing additional work.

This is enabling local businesses to grow through securing more work, and creating new, skilled jobs. Delivery of the housing retrofit can be accelerated through additional contractor capacity, enabling residents to live in warmer, more energy efficient homes. This will lead to greater residual income, enable people to live healthier lives and reduce the climate impact of our housing stock.

The Welsh Government’s Foundational Economy programme has already supported the Living Wage accreditation process for major anchor employers in Wales such as local authorities, and there are exciting signs that this will expand in the future.

From a Living Wage for workers in Wales, to building skills and creating jobs for local people, to healthy, Welsh-grown food on children’s plates. All this and more has all stemmed from the Welsh Government’s focus on the Foundational Economy.

The working lives of people in the Foundational Economy and the services they provide for all of us are worthy of concerted focus. From academic concept to on-the-ground delivery, the Foundational Economy concept has delivered and is set to deliver more. We should take it into the seventh Senedd with pride.

Harry Thompson is Head of Fair Economy at Cynnal Cymru. Cynnal Cymru’s Fair Economy team has a dual focus – spreading the Living Wage across Wales, and supporting the Foundational Economy.

Please visit our resources section for more case studies from Welsh Government Foundational Economy team’s Backing Local Firms Fund.

Please visit the Welsh Government’s website for more information about their approach to the Foundational Economy.

We need to keep the focus on the Foundational Economy Read More »

Support Available for Foundational Economy Employers

The Flexible Skills Programme

The Flexible Skills Programme (FSP) is a Welsh Government funded initiative that helps businesses across Wales build a stronger, more skilled workforce. Employers can apply for funding to cover up to 50% of the accredited training costs, with a maximum value of £50,000 per application. Whether you’re looking to fill skills gaps, retain staff, or attract new talent, the Flexible Skills Programme can help you invest in your team’s future.  This funding is available to employers operating in any industry across Wales. To be eligible, your business must be based in Wales, be financially solvent and commit to releasing staff to complete the training by the end of March 2026.

Priority sectors it covers include net zero, tourism and hospitality, digital and exporting skills.

More information is available here.

SMART Flexible Innovation Support

The Welsh Government is building a stronger, fairer, greener country, with an economy based on fair work, sustainability and the sectors of the future.

We help businesses, the third sector, public sector bodies and research organisations to innovate and create new products and services. This can help increase commercialisation, improve skills and ensure Wales remains competitive and strives towards carbon-free in the future.

SMART Flexible Innovation Support (FIS) is open to any organisation wishing to engage in Research, Development and Innovation (RD&I), including the third sector, local authorities and health boards.

More information is available here.

Support Available for Foundational Economy Employers Read More »

Celebrating Welsh food initiatives

On April 28th, 2025, Cynnal Cymru hosted the Foundational Economy Celebration event in partnership with the Welsh Government’s Foundational Economy team. The event showcased over 15 projects that had been funded and supported by the Foundational Economy Welsh Government Grants, such as The Backing Local Firms fund. These projects all worked to connect Welsh Businesses to the public sector with the aim of delivering more products and services into the public sector and boosting local jobs.

Projects showcased such as Welsh Veg in Schools with Food Sense Wales and Castell Howell, Cardiff Food Hour, Larder Cymru with Menter MônCook Along Clwb, Well-being of Future Generations menu pilot with Carmarthenshire County Council, Welsh food index with BIC Innovation, and Future Farms with Social Farms and Gardens.

A group of school children holding up badges

The projects emphasise the importance of providing healthy, fresh, seasonal, local, and affordable meals. They also work to develop the Welsh supply chain to ensure the commercial viability of Welsh-grown vegetables and meat products, thereby supporting local farmers, reducing carbon emissions, and promoting sustainability. The promotion of local and seasonal foods plays a vital role in advancing sustainable practices across the sector.

This event also launched the Foundational Economy Mission statement, developed in association with Cynnal Cymru, which sets out the Welsh Governments strategic aims and objectives to building the Foundational Economy.

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Should we chase wellbeing over growth? 

The theme of this month’s Cynnal Cymru newsletter is ‘growth’ in its broadest sense. It’s a word that is often associated with positivity. I’m writing this on the first working day of British Summer Time, although it is still very much spring. Growth is in the air – with the daffodils having sprouted and blossom season in full swing. Growth in this context is very much welcome, even to hay fever sufferers like myself. But there are some debates where the concept of growth is more contentious. 

Our role as Cynnal Cymru’s Fair Economy team is to make a contribution towards a fairer economy for Wales. Our two core work strands are partnering with the Living Wage Foundation in Wales – hosting Living Wage Wales in-house – and working with the Welsh Government to support their ambitions for Wales’ foundational economy. For those of you who don’t know, that’s the ‘mundane’ areas of the economy that are nonetheless incredibly important in underpinning everyday life – think care and health services, food, utilities, and similar. They haven’t always got the attention from economic policy makers that advanced manufacturing or cutting-edge technology have, but they make up a huge section of the economy – with 51% of Welsh employees working in the foundational economy. Their working lives and the contributions they make deserve attention too. 

It’s predominantly through these living wage and foundational economy workstreams that we engage with the concept of growth – the narrower idea of economic growth. Far from springtime flowers to some this concept evokes thoughts of industrialisation and environmental harm. The public policy debate in Wales – particularly where it intersects with the third sector – has seen a debate around whether economic growth is a desirable goal, with efforts to move towards a ‘wellbeing’ approach instead. 

Whereas in years past many would look to settle the inherent tensions between development and sustainability via an ambition for ‘sustainable growth’, some in the Welsh policy space are now looking to other concepts, such as ‘degrowth’, or asking for a ‘wellbeing economy’ to replace efforts to increase GDP. 

To me, a wellbeing economy is clearly a highly desirable aim. Focusing on a broader set of metrics than simply growth makes a huge amount of sense. We know that a rising tide doesn’t always lift all boats. The gap between the rich and the rest is growing. There is increasing evidence that, to some extent, pay has partly decoupled from productivity. The labour share of national income in the UK has fallen in recent decades, as a greater share goes to those who own, rather than those who work. 

Source: Our World in Data

But does that mean we should eschew the quest for economic growth in favour of a wellbeing economy? The chart above – which maps life satisfaction and GDP per capita – suggests this may be a false dichotomy. There is a clear correlation between reported life satisfaction (which I would suggest is fairly synonymous with wellbeing) and GDP per capita. It follows that a growth in GDP per capita – economic growth – is very likely to correspond to a growth in wellbeing. 

It’s right that we look to a broad set of measures when trying to create a fairer economy for Wales. It is fairly unsurprising that the Nordic countries of Denmark, Finland, Norway, Sweden, and Iceland find themselves at the top right of the graph – with some of the highest GDP per capita and life satisfaction in the world. 

The Nordic model of strong trade union rights and mass union membership to protect worker incomes is a successful one. It rebalances economies away from the ultra-rich having a unilateral say over how much they pay their workers and how much they keep in their own pockets. Wales would be sensible to emulate it as much as it can. But we shouldn’t forget that this model does include having amongst the highest GDP per capita in the world. 

And whilst there is some evidence of productivity growth (which tracks pretty consistently with GDP growth) and pay decoupling, there is no evidence of a total decoupling. Strong growth in GDP still means rising wages – for people of all income brackets. When we talk about how we can tackle poverty in Wales, economic growth is a tried-and-tested method. 

Economic growth is good for the rights of workers, too. Harvard University’s Dani Rodrik found in his paper ‘An Industrial Policy for Good Jobs’ that the ‘sine qua non’ (for fellow non-Latin speakers, that’s ‘without which, not’ – an indispensable ingredient) of good jobs is a high enough level of labour productivity. That is, increasing productivity (doing more with less), a key component of economic growth, results in jobs that ‘provide a middle-class living standard, adequate benefits, reasonable levels of personal autonomy, economic security, and career ladders’. 

The trade-offs between measures to support economic development and considerations such as equity and environmental protection are complex and multi-faceted. But Wales is one of the poorest areas of Western Europe on many measures. This results in human misery – including child poverty and people trapped in work where they are paid and respected too little. We should be hesitant about well-meaning calls to eschew economic growth. 

The ambition of many to become a wellbeing economy is a welcome one. But the increasingly common refrain of ‘wellbeing or growth’ is looking at the issue the wrong way around. We should instead consider how we can continue to decouple growth from carbon emissions and utilise economic growth in Wales to reduce poverty and increase wellbeing. 

Should we chase wellbeing over growth?  Read More »

28 April | Celebrating the Foundational Economy

The Welsh Government is committed to supporting businesses in parts of our local, everyday economy, also known as the Foundational Economy. Its aims are to build a resilient society and improve goods and services, together with the economic and social relationships that underpin them, which are essential to living a good life.

Please join us at this event to celebrate the Foundational Economy and launch a new Foundational Economy Mission Statement.

We will be showcasing results from Welsh Government funded projects that have applied innovative approaches across a range of Foundational Economy sectors such as food, transport, housing and construction.

Foundational Economy projects showcased by organisations such as:

  • Castell Howell – Authentic Cuisine and Celtica Foods
  • Food Sense Wales – Welsh Veg in Schools
  • Development Trust Association Wales (DTA) – The Assured Growing Toolbox#
  • Menter Môn – Larder Cymru and Tech Tyfu
  • Social Farms and Gardens – Future Farms
  • Cookalong Clwb
  • Menter a Busnes
  • BIC Innovation – Increasing Welsh Food
  • Cardiff Council – Cardiff Food Hour
  • Carmarthenshire Council – Wellbeing of Future Generations menu development and School Meals Pilot
  • Monmouthshire Council – Meals on Wheels service
  • Can Cook – Well Fed Social Enterprise
  • Cardiff Met – Foundational Economy Innovation Network, CEIC Programme
  • PLANED
  • Simply Do – WISH project
  • Wood Knowledge Wales
  • Cyfle – Building Skills
  • NetRet Group

The Cabinet Secretary for Economy, Energy, and Planning will also attending to meet project leads and give a keynote speech, launching the new Foundational Economy Mission Statement.

There is no charge to attend this event, please note there will be video recording and photography on the day and lunch will be provided.

This event will be hosted by the Welsh Government in partnership with Cynnal Cymru.

Agenda to follow shortly.

Date: Monday 28th April 2025
Time: 10:30 am – 14:30 pm
Location: Norwegian Church Arts Centre, Harbour Drive, Cardiff Bay, CF10 4PA.

Cost: Free

Note: In order to register for this event, you MUST receive a confirmation email.

28 April | Celebrating the Foundational Economy Read More »

Free school meals – a healthy and sustainable school meal system

Informed by the experience in Sweden, where all primary and pre-school meals are tax-financed, we heard how the City of Malmo increased the amount of organic food served to 70% within 10 years, whilst also achieving a 30% reduction in greenhouse gas emissions (GHGe) on 2002 levels. This was complemented by insights from Castell Howell Foods, an independent food wholesaler supplying 1,800 schools and the majority of local authorities in Wales.

This roundtable was held as part of our work on behalf of Welsh Government to support the foundational economy in Wales. Here are 8 of the key messages that emerged.

1. Systems change requires collaboration across policy area

The goal to provide organic food in uFSM in Malmo was driven by the Environment Department, however buy-in and cooperation from the departments for Health and Education was crucial. It was part of a wider vision for the City’s food system published in 2010 that set out that by 2020:
o All food served in Malmo should be certified organic
o GHGe from procured food should have decreased by 40% from a 2002 baseline.

2. It’s not all about budgets – a shared understanding can achieve more

In the case of Malmo, no additional money was added to food budgets to help with the transition to organic. However significant additional money was provided for training, education and raising understanding of how each part of the system could support the wider sustainability mission. This included tailored courses for staff at all levels and in all parts of the food system – cooks, managers, teachers, commissioners etc. Rather than just issuing instructions or calls to action, these courses focused on why the policy was needed and the impact that each part of the system could have in terms of making a difference and influencing others. These accompanied practical courses for delivery staff about how this could be done e.g. at the most practical level, how low carbon, nutritionally balanced meals on a budget could be produced.

3. Choose a goal that can be defined and measured (and if an existing indicator fits – use it!)

A goal for organic food was chosen over ‘sustainable food’ as there was already an agreed definition of what constituted organic, plus a credible existing certification system that i) could guarantee many of the standards and processes that the City was looking for and ii) provided a tangible way to evidence and measure progress. This removed the need to agree, embed and find a way to measure any new definition of the desired outcomes.

4. Local does not always mean better

The push to support local economies can sometimes detract from the bigger debate about what sort of local economies we want to see emerging. In terms of food, this label says nothing about how food has been produced in terms of quality, sustainable farming methods, animal welfare etc. This was another reason that the ‘organic’ goal was chosen by the Malmo team.

5. The role of teaching and catering staff is critical

In Malmo, the role of teaching staff, especially in pre-schools, was vital to encourage interest and curiosity in new foods amongst children. Meal times are also a learning opportunity and so teachers are encouraged to eat with the children and to work with kitchen staff to link the food that is being eaten to classroom activities – a factor also raised in the Learning Lessons from Scotland event.

6. It is vital to involve the supply chain

Transformation involves collaboration and in Malmo the supply chain needed to be supported and strengthened to make the policy work. In Wales, we also need to learn how to better enable producer-purchaser-policy partnerships that are based on reciprocity and help to rebalance risk. This is so that risks and short-term costs of trying to embed the ways of working that we all wish to see are not borne disproportionately by producers.

7. We need to rethink the way that staff in the food sector are valued

In Malmo, the heightened awareness about the role that school catering staff can play in the wider sustainability picture helped shift perceptions of these roles as ‘nothing jobs’ to ones that chefs in the restaurant business wanted to move into, with pull factors including the social contribution they could make as well as the family-friendly hours. In Wales, all parts of the food sector are struggling with staffing and a lack of young entrants. Reframing the opportunities within the food sector could help address this, provided that organisations are also supported to provide jobs that meet Fair Work criteria.

8. It’s a marathon not a sprint

Change takes time. The Malmo team set themselves a 10-year window to achieve the City’s goals. Even though these were not achieved in full by the 2020 deadline, it is still significant progress that others in Sweden and beyond wish to emulate. Success has been attributed to committed leadership, cross-party, cross-sector buy-in, hard work and consistent reiteration of a clear and ambitious target.

Background

The roundtable was held on 28 July 2022. The speakers were Helen Nilsson, Project Manager, Environment Department, City of Malmo and Edward Morgan, Group Corporate Social Responsibility & Training Manager, Castell Howell Foods. Presentation slides are available from admin@cynnalcymru.com.

You can read more about our first roundtable Learning Lessons from Scotland here and our wider work supporting a community of practice on the foundational economy here.

If you would like to join future roundtables or have ideas or comments around this or future themes, please contact Clare Sain-ley-Berry clare@cynnalcymru.com

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