Low Carbon Economy

Should we chase wellbeing over growth? 

The theme of this month’s Cynnal Cymru newsletter is ‘growth’ in its broadest sense. It’s a word that is often associated with positivity. I’m writing this on the first working day of British Summer Time, although it is still very much spring. Growth is in the air – with the daffodils having sprouted and blossom season in full swing. Growth in this context is very much welcome, even to hay fever sufferers like myself. But there are some debates where the concept of growth is more contentious. 

Our role as Cynnal Cymru’s Fair Economy team is to make a contribution towards a fairer economy for Wales. Our two core work strands are partnering with the Living Wage Foundation in Wales – hosting Living Wage Wales in-house – and working with the Welsh Government to support their ambitions for Wales’ foundational economy. For those of you who don’t know, that’s the ‘mundane’ areas of the economy that are nonetheless incredibly important in underpinning everyday life – think care and health services, food, utilities, and similar. They haven’t always got the attention from economic policy makers that advanced manufacturing or cutting-edge technology have, but they make up a huge section of the economy – with 51% of Welsh employees working in the foundational economy. Their working lives and the contributions they make deserve attention too. 

It’s predominantly through these living wage and foundational economy workstreams that we engage with the concept of growth – the narrower idea of economic growth. Far from springtime flowers to some this concept evokes thoughts of industrialisation and environmental harm. The public policy debate in Wales – particularly where it intersects with the third sector – has seen a debate around whether economic growth is a desirable goal, with efforts to move towards a ‘wellbeing’ approach instead. 

Whereas in years past many would look to settle the inherent tensions between development and sustainability via an ambition for ‘sustainable growth’, some in the Welsh policy space are now looking to other concepts, such as ‘degrowth’, or asking for a ‘wellbeing economy’ to replace efforts to increase GDP. 

To me, a wellbeing economy is clearly a highly desirable aim. Focusing on a broader set of metrics than simply growth makes a huge amount of sense. We know that a rising tide doesn’t always lift all boats. The gap between the rich and the rest is growing. There is increasing evidence that, to some extent, pay has partly decoupled from productivity. The labour share of national income in the UK has fallen in recent decades, as a greater share goes to those who own, rather than those who work. 

Source: Our World in Data

But does that mean we should eschew the quest for economic growth in favour of a wellbeing economy? The chart above – which maps life satisfaction and GDP per capita – suggests this may be a false dichotomy. There is a clear correlation between reported life satisfaction (which I would suggest is fairly synonymous with wellbeing) and GDP per capita. It follows that a growth in GDP per capita – economic growth – is very likely to correspond to a growth in wellbeing. 

It’s right that we look to a broad set of measures when trying to create a fairer economy for Wales. It is fairly unsurprising that the Nordic countries of Denmark, Finland, Norway, Sweden, and Iceland find themselves at the top right of the graph – with some of the highest GDP per capita and life satisfaction in the world. 

The Nordic model of strong trade union rights and mass union membership to protect worker incomes is a successful one. It rebalances economies away from the ultra-rich having a unilateral say over how much they pay their workers and how much they keep in their own pockets. Wales would be sensible to emulate it as much as it can. But we shouldn’t forget that this model does include having amongst the highest GDP per capita in the world. 

And whilst there is some evidence of productivity growth (which tracks pretty consistently with GDP growth) and pay decoupling, there is no evidence of a total decoupling. Strong growth in GDP still means rising wages – for people of all income brackets. When we talk about how we can tackle poverty in Wales, economic growth is a tried-and-tested method. 

Economic growth is good for the rights of workers, too. Harvard University’s Dani Rodrik found in his paper ‘An Industrial Policy for Good Jobs’ that the ‘sine qua non’ (for fellow non-Latin speakers, that’s ‘without which, not’ – an indispensable ingredient) of good jobs is a high enough level of labour productivity. That is, increasing productivity (doing more with less), a key component of economic growth, results in jobs that ‘provide a middle-class living standard, adequate benefits, reasonable levels of personal autonomy, economic security, and career ladders’. 

The trade-offs between measures to support economic development and considerations such as equity and environmental protection are complex and multi-faceted. But Wales is one of the poorest areas of Western Europe on many measures. This results in human misery – including child poverty and people trapped in work where they are paid and respected too little. We should be hesitant about well-meaning calls to eschew economic growth. 

The ambition of many to become a wellbeing economy is a welcome one. But the increasingly common refrain of ‘wellbeing or growth’ is looking at the issue the wrong way around. We should instead consider how we can continue to decouple growth from carbon emissions and utilise economic growth in Wales to reduce poverty and increase wellbeing. 

Should we chase wellbeing over growth?  Read More »

Making Funerals More Sustainable

Nothing is certain except death and taxes.

At least that’s what Benjamin Franklin said in 1789, which has fueled centuries of debates over taxes, but not so much on the subject of death. We all care about what happens to us after we die, whether that’s the way our funeral is handled or how our loved ones are supported. These days, as with everything else, more of us are thinking about the impact death has on the environment.

In Wales annually there are around 36,000 registered deaths, 80% of which will result in a cremation at one of 18 local authority and private crematoria across the country.

To encourage and support the transition of the funeral sector to more sustainable ways of working, Cynnal Cymru members Brendan and Carolyn Day introduced the Greener Globe Funeral Standard in 2020. Both had a keen interest in the environment, with Brendan having had a career in the bereavement sector and Carolyn having worked in insurance and compliance. It made sense, given their shared interests and expertise, to create a sustainability audit process for businesses in the funeral sector. After five years, Greener Globe Funeral Standard now has registered clients not just in Wales, but also across the UK, Ireland, and the Netherlands. 

Carolyn Day and Brendan Day Directors of Greener Globe Funeral Standard present the Environmental Bronze Award to Clive Phillips at Margam Crematorium
Carolyn Day and Brendan Day Directors of Greener Globe Funeral Standard present the Environmental Bronze Award to Clive Phillips at Margam Crematorium.

Bespoke online questionnaires are provided for crematoria, funeral directors, and suppliers, with a cemetery version being released this spring.  The first step requires the funeral organisation to demonstrate that it has recognised the need to operate sustainably by adopting an environmental policy and providing  evidence that this is cascaded throughout the organisation.

The second step is the completion of the full Sustainability Audit Questionnaire covering key aspects of the business, each answer being evidenced with copies of documents or photographs uploaded to the GGFS website.

The audit generates an award – Bronze, Silver, Gold or Platinum – depending on the score generated by the environmental benefits/cost environmental aspect scoring matrix. In addition, a bespoke improvement plan is provided to indicate where further changes can be made to lessen the impact of the business on the environment.

It is great news to report Margam Crematorium, operated jointly by Bridgend and Neath Port Talbot Council, became the first crematorium in Wales to receive the Trusted Crematorium Bronze Award.

Margam Crematorium
Margam Crematorium

To protect the environment, crematoria must reduce their carbon footprint. Their primary fuel is gas, which results in the production of CO2. Margam Crematorium must be commended for significantly reducing its gas consumption, by working closely with its cremator suppliers, Facultatieve Technologies who have developed new software and hardware. As a result, between January – August 2024 a total cumulative gas saving of 186,000kWh was recorded. A pro rata annual reduction in CO2 of 52tons. This saving will be ongoing and can be rolled out to other sites, not only in Wales, but across the UK.

Brendan and Carolyn look forward to Margam Crematorium completing the sustainability audit and achieving a higher award.

Mark Isherwood MS, Chair of the Cross-Party Group for Funerals and Bereavement in the Senedd presenting The National Association of Funeral Directors (NAFD) with their Environmental GGFS Bronze Award. From left to right - Phil Blatchly, NAFD Wales President; Barry Pritchard, NAFD Chair; and Mark Isherwood MS, Chair of the Cross-Party Group for Funerals and Bereavement in the Senedd.
Mark Isherwood MS, Chair of the Cross-Party Group for Funerals and Bereavement in the Senedd presenting The National Association of Funeral Directors (NAFD) with their Environmental GGFS Bronze Award. From left to right – Phil Blatchly, NAFD Wales President; Barry Pritchard, NAFD Chair; and Mark Isherwood MS, Chair of the Cross-Party Group for Funerals and Bereavement in the Senedd.

If you know a crematorium, cemetery, funeral director or supplier who is looking to work more sustainably, please contact Brendan and Carolyn at info@ggfs.co.uk  


Our thriving community of mutually supportive members provides an opportunity to share learning, challenge thinking and mobilise action, be this through co-designed events, hosting networking sessions or simply sowing seeds for future collaborations or thought-leadership.

If you would like to talk to a member of the team about how we can support your organisation, please contact membership@cynnalcymru.com

Making Funerals More Sustainable Read More »

Storytelling and its potential to create change

This was the takeaway from our latest event, Can Stories Change Our World? , which brought together Cynnal Cymru members and other sustainably-minded businesses. We brought in three speakers to discuss how they use storytelling in their work and talk to us about the power and challenges of storytelling as change. This is clearly a topic on many people’s minds right now. It’s something we talked about in our September newsletter, and drew in a huge number of questions during this event. We discussed questions such as how you deal with apathy and depression in climate conversations, how to use comedy and positivity to tell poignant stories, and how to specifically reach Welsh audiences through storytelling style or platforms.  

Ant Green, founder of animation and illustration studio Motion Manor designed for positive change, discussed the importance of telling visual stories that imagine a fair and sustainable future.  

“In climate narratives, we’ve created a doom and gloom outlook because it’s the clearest outcome. We know what a bad outcome looks like, but we’re not so sure about the details of that good outcome.” 

Motion Manor, a Cynnal Cymru Member, have used their animations and illustrations to visualise this positive future for organisations such as the Centre for Climate Change and Social Transformations. While they use animation and illustration, Motion Manor ensures that their stories are rooted in reality – for Ant, that’s the key.  

“Show a snapshot of real people doing real things, even when using stories or illustration.” 

Camille Lovgreen, Cynnal Cymru’s Sustainability Advisor, echoed Ant’s sentiment of needing to situation any storytelling in real life examples, even when writing fiction. Alongside our Sustainability Strategist Karolina Rucinska, Camille wrote a series of fictional stories envisioning Wales in 2051. In their imagination, Wales had implemented all sustainability advice and was seeing a thriving environment and community. Through this set of stories, they were able to begin a conversation around what it looks like to successfully implement climate policy, as well as inspiring the hope that energises this movement.  

A similar set of stories was created by the National Infrastructure Commission for Wales (NICW), looking at Wales in 2100. The Chair of the NICW, David Clubb, was our third speaker. David stressed the importance of taking out time when thinking about long-term futures. David also discussed the need to evaluate not just how but where you’re telling your stories. NICW have recently made the decision to leave the big platforms, namely Meta and X, and move to open source versions that fit into their values. This decision comes at a time when many organisations and individuals are moving away from big name platforms in recognition of their censorship, unethical practices, and goals that don’t look out for regular people.

How do we tell our own stories? 

For Ffilm Cymru, the development agency for Welsh film and a Cynnal Cymru Member, visual storytelling is embedded into their work.  

Films such as this can be used to encourage behaviour change through emotive storytelling.

Ffilm Cymru’s work relies on the power of storytelling:  

“Stories have the power to provoke immense transformation in our society, as we’ve seen recently with ITV’s Mr Bates vs The Post Office. They can also affect smaller personal shifts in perception and awareness that can snowball into positive change. It’s up to organisations like ours to help harness that power, and promote action on climate in creative, engaging and entertaining ways.” 

Just this month, Media Cymru and Ffilm Cymru Wales have launched a climate themed R&D content fund to support more climate stories and sustainability storytelling.

Is storytelling just for arts or cultural organisations?

Many of the attendees of our event came from organisations outside of the creative sector. The reality is that in every sector, telling your story in a way that reaches the right people is crucial.

Thrive Women’s Aid is a Cynnal Cymru Member organisation that supports women, children, and young people in Neath/Port Talbot who are affected by domestic abuse. They help survivors rebuild their lives and independence in safe communities, supporting entire families to break the cycle of abuse permanently and foster healthier, safer environments for all.

In this video, they tell the impact of their work through simple and effective storytelling.

As we look into the new year, it’s a great time to consider the stories you tell, and how and where you’re telling them.

Can Stories Change Our World? was part of Cynnal Cymru’s quarterly series of Cardiff-based events. Make sure you check out our next event coming soon, Growing the Sustainability Workforce, where we’ll hear from Future Generations Leadership Academy participant Abi Hoare and Finley Povey from Transport for Wales. The event is free for Cynnal Cymru Members, Sparc|Sbarc residents, and we have a limited number of free places for Cardiff University students. Don’t miss it!

Storytelling and its potential to create change Read More »

CLCC: A fond farewell after five years of success

In 2019, a group of representatives from registered housing associations across Wales sat down around a table with one aim: to find a way to work together to help alleviate the climate emergency.

They agreed that understanding their carbon impact, both as individuals and organisations, and being able to make informed decisions on reducing carbon emissions, had the potential to be transformative for the social housing sector and communities. Thus Carbon Literacy Cartrefi Cymru (CLCC) was born – a consortium that would provide a platform for knowledge sharing across the sector, collaborative problem solving, and peer to peer teaching to deliver Carbon Literacy training to staff across Wales.

One phrase in the meeting notes from the earliest days of the CLCC succinctly summarised what the approach would be:

“This consortium is about reaching you where you’re at and helping from there.” 

Fast forward five years, and the CLCC is now coming to a close, having achieved exactly what it set out to do. The consortium’s flagship project, a fully accredited Carbon Literacy training course tailored to the social housing sector, has been delivered to 598 people across Wales, thanks to the enthusiasm and dedication of the CLCC trainers who have passed on their knowledge to their peers and colleagues. The course has received two substantial updates and has been fully translated into Welsh. Its final iteration will continue to be used by members to certify their staff as Carbon Literate. Many of those housing associations are now certified Carbon Literate Organisations, and continue to champion carbon reduction in the workplace. As was inevitable with a large group of disparate organisations, not everyone’s time as members of the CLCC looks the same. Each had their own priorities, their own challenges to overcome. But the consortium’s ethos of looking at where each member was and guiding them to where they wanted to be played a huge role in the success of the project.

Bron Afon Community Housing was a part of the CLCC from the start, and remained as members throughout the lifetime of the consortium. Nadine Davies, Community Decarbonisation Officer at Bron Afon, said, “The CLCC has enabled us as an organisation to come together and learn about the importance of climate change and carbon emissions. It provided us with valuable skills, networks, and guidance for us to deliver the course to our colleagues successfully.”

Reflecting on her term as Chair of the CLCC since May 2023, Nadine added,

“The CLCC created a space for us to discuss and share in confidence what was going well and what our struggles were when delivering Carbon Literacy. I found the regular meetings and coming together with others delivering the course useful and it was good to listen and take on board points raised. I very much enjoyed my time as Chair of the CLCC and without it I don’t think we would have had as much success with the delivery of Carbon Literacy as we have. I look forward to continuing to deliver Carbon Literacy to the rest of our staff and the wider community to help tackle climate change.”

Fast forward another five years from now, and we hope that we will still be seeing the positive impact the CLCC has had. Consortium members are talking about rolling out Carbon Literacy to their tenants – and with more than 100,000 houses owned across the consortium, that’s a lot of people. We’ve created a Climate Essentials course to help trainers pass on key knowledge in a shorter, more accessible format, and encourage interest in the full training. For some member organisations, certified Carbon Literacy training is now mandatory for all new staff, and will continue to be delivered long into the future. For those housing associations who want customised training or advice, individually or collaboratively, Cynnal Cymru’s team can work with them to ensure that the success of the CLCC is just the first step on their carbon reduction journey.

In November 2020, when the world was coping with an unprecedented global pandemic, 29 members of the CLCC still found the time to meet, to talk about what they wanted the consortium’s future to be. Many of the initial targets had already been met, with 65 people already certified as Carbon Literate, and 83 people about to take the Carbon Literacy Train the Trainer course, at the time making it the biggest ever Carbon Literacy Train the Trainer cohort. But the world had changed since the CLCC’s inception, with training now having to be delivered remotely, collaborative working much harder than it had been in the past, and organisations rightly prioritising core business continuity and the wellbeing of their staff over less immediate concerns. It would have been very easy for Covid-19 to spell the end of the CLCC, but luckily its members were committed to keeping it very much alive. It’s thanks to them, the dedicated support of their colleagues, and the enormous enthusiasm of hundreds of people across Wales, that we can look back on the past five years and honestly say that the CLCC has made a difference – and its success will continue to inspire more and better changes to how we live. 

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Low Carbon

Creating A Low-Carbon Economy

We believe reducing our carbon emissions by 2050 is possible and necessary. Our services will help you get there. 

Why should I care about reducing carbon emissions?

Your business

For your business to thrive, it needs to be able to adapt to changing needs due to climate change. When you’re aware of your carbon emissions, you are better able to make informed business decisions, attract and retain staff, and stay on top of changing business regulations.

Your wellbeing

As individuals and organisations, we can all do our part to reduce carbon emissions. By better understanding how carbon emissions work and your current carbon impact, you can play a vital role in educating others, choosing roles that suit your values, and taking action towards lowering our collective carbon emissions.

Your future

Welsh businesses and public sector organisations face some radical changes – and we’re on hand to support you. The Well-being of Future Generations (Wales) Act 2015 means thinking and acting differently to create greener, healthier and fairer communities. We can help you understand and apply the Act and further legislation to equip you and your organisation for a low-carbon future.

Reach your carbon goals

Become Carbon Literate

Create an Action Plan

Learn from Your Peers

Why Cynnal Cymru?

We are sustainability experts for Wales

We have over 20 years of experience helping public bodies, businesses, and charities understand and decrease their carbon emissions.

Ready to start your journey towards a
low-carbon business?

Explore our services or get in touch for more information

Get in contact

If you have any questions or would like to find out more, please get in touch.

General Enquiries

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+44 (0)29 2294 0812

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Sketching Out a New Future: A Policy Focus

Every month in Cynnal Cymru’s excellent newsletter (subscribe here), we explore a different question or topic through the lens of our core organisational aims of a fair and just society, an inclusive low-carbon economy, and healthy, restored ecosystems. 

Last month, we thought about how to handle complexity within times of change in our job roles or the wider sustainability conversation. This month, we’re thinking about what it means to craft and build a new future together. We’re a few weeks out from an election that saw the Conservatives leave office for the first time in 14 years, with Labour winning a majority of 172 seats. Labour’s campaign slogan was simple: Change. 

The public policy landscape has started to shift already, with 40 pieces of legislation introduced by the new government (and an additional two carried over from the previous parliamentary session). 

Unsurprisingly for an organisation called Cynnal Cymru – Sustain Wales, we have a core focus on sustainability. We also want to ensure that action on climate change leads to a better society, and doesn’t leave workers behind – that’s where our Fair Economy team comes in. For an organisation that has this focus on sustainability and a fair economy (such as fair working practices), there is plenty for us to sink our teeth into. 

Sustainability

One of the new government’s flagship policies has been the creation of a new organisation called GB Energy – a new, publicly-owned green power company. The UK Government intends to invest over £8bn in this organisation over the next five years – a major spending commitment. 

It’s still early days for GB Energy, and there’s more to learn about how it will operate as it comes into life. However, it seems that a core remit will be co-investing in emerging renewable energy technology and scaling up investment in more established technologies. Essentially, it will aim to unlock private sector investment in renewables by de-risking and clearing the way for this investment. 

Chris Stark – former Chief Executive of the Climate Change Committee – has also been appointed to lead a new ‘Mission Control’ that will aim to break down barriers and accelerate progress on clean energy projects.  

UK Labour appears to lean on some of the work of economist Professor Mariana Mazzucato. Labour’s ‘five missions to rebuild Britain’, chime with Mazzucato’s 2021 book ‘Mission Economy: A Moonshot Guide to Changing Capitalism’. This book was inspired by the space race, which, in the US, took a ‘missions-based’ systems-engineering approach to coordination of the public and private sectors to put human beings on the moon. 

Sound familiar? This appears to very much be the approach of the new UK Labour government with regards to its ‘National Missions’, ‘Mission Control’, and the public-private approach of GB Energy. 

This plan is not without controversy. Many will question the need for private sector involvement, with the inevitable siphoning off of proceeds into private profit, particularly where the public purse is de-risking projects – although the government would counter that private expertise and buy-in is necessary. 

There is a particular sensitivity in Wales, too. GB Energy has already announced a partnership with the Crown Estate in England and Wales. The Crown Estate owns a substantial amount of Britain’s land, including the majority of the seabed, and public money will be used to lease this land to develop windfarms. 

There have been calls for the Crown Estate to be devolved to Wales, a position long supported by the Welsh Government. However, the UK Government does not have this as a proposal in its legislative agenda.    

Fair Work: Policy Highlight

There is news on the fair work front, too. The King’s Speech included a new Employment Rights Bill. The UK Government has said this Bill will enhance a long list of working rights: 

  • Banning ‘exploitative’ zero-hours contracts 
  • Ending ‘Fire and Rehire’ and ‘Fire and Replace’ 
  • Making parental leave, sick pay, and protection from unfair dismissal available from the first day of employment (whilst retaining the option of probationary periods) 
  • Removing the lower earnings limit for Statutory Sick Pay 
  • Flexible working the default from day-one for all workers 
  • Making it unlawful to dismiss a woman who has had a baby for six months after her return to work (except in specific circumstances) 
  • A new Fair Work Agency to strengthen enforcement of workplace rights 
  • A new Fair Pay Agreement in the adult social care sector, with potential expansion to other sectors 
  • Removal of some restrictions on trade union activity 
  • Simplifying the process of statutory recognition for trade unions 
  • Introducing a regulated route to ensure workers and union members have a reasonable right to access a union within workplaces 

This appears to be a strong set of proposals to strengthen workers’ rights in the UK. However, the detail will be crucial – for example, the ‘teeth’ that the new Fair Work Agency is given, the exemptions for employers around new rights such as protecting new mothers, and how broad the definition of ‘exploitative’ zero hours contracts is. 

The Fair Pay Agreement in the adult social care sector will be particularly interesting, and is under-remarked on. ‘Fair Pay Agreements’ are essentially an industry-wide employment agreement, where government brings together trade unions and employers to agree minimum pay rates and conditions across the sector. 

The UK model of collective bargaining currently focuses largely on the firm level. Research has found that this model poses a significant challenge to trade unions, which have to secure agreements workplace-by-workplace. It also found that no country which operates on this model has collective bargaining coverage of over 35%, with collective bargaining coverage only remaining high and stable in countries where multi-employer or sectoral agreements – such as these Fair Pay Agreements – are negotiated.  

That the UK Government is now proposing to bring sectoral agreements into the social care sector, potentially as a ‘proof of concept’ for other low-paid sectors, is significant. If rolled out successfully and more extensively, this could be the start of a quiet revolution in the UK’s industrial relations settlement.  

Given Cynnal Cymru’s longstanding work on the real Living Wage (we’re the Living Wage Foundation’s Accreditation Partner for Wales and host Living Wage Wales in-house), there’s a particularly interesting commitment to deliver a ‘genuine living wage’. The Low Pay Commission, which suggests the minimum wage rate (or National Living Wage as it’s now called) will now have to consider the cost of living when making its recommendation. 

For our part, the real Living Wage is set directly according to the cost of living, based on a basket of household goods and services. That’s a different remit to the one of the new Low Pay Commission, so we’ll be keeping an eye on any differences in the two rates. 

What does this mean for our future? 

There is so much we could say around policy that relates to fair work and sustainability, and the impacts these changes could mean for our foundational economy too.  

There is clearly a huge amount of change being undertaken that speaks to the things we care about at Cynnal Cymru, encompassed by our vision of a fair and just society, an inclusive low-carbon economy, and healthy, restored ecosystems. . 

We know that legislation can’t deliver everything and it doesn’t work on its own. We also believe in the power of partners, citizens and action-focused advocacy to bring about the transformative change that we need.

If you want to stay up to date on policy news related to fair work and sustainability, subscribe to our newsletter or become a member and receive regular advice and support. You can also learn about how to become a Living Wage employer here.  

Harry Thompson is Senior Programme and Policy Lead: Fair Work and Economy and manages the Fair Work and Living Wage team, which work towards Cynnal Cymru’s strategic goal of a fair and just society.

Sketching Out a New Future: A Policy Focus Read More »

We’re going to the Eisteddfod!

Counting down to the 2024 National Eisteddfod in Pontypridd next week, I am filled with a sense of excitement and nostalgia. This year’s festival is not just a celebration of Welsh culture; it’s like a homecoming, both for the Eisteddfod and for me personally. 

The Eisteddfod has always been a special place in my heart. Growing up, it was more than just competition – it was a gateway to new experiences and learning opportunities. As a young attendee, I discovered hands-on science activities, engaged with charities, and explored new fields of interest from agriculture and Welsh wildlife conservation to animation and robotics. These experiences helped shape my interests and ultimately led me to where I am today, working for Cynnal Cymru. 

It has been 68 years since the Eisteddfod was last held in Rhondda Cynon Taf, when the first modern Eisteddfod was held in Aberdare in 1956.  

Pontypridd, one of the former coal and iron industrial centres of the three valleys, often does not get the recognition it deserves for its vibrant Welsh community and culture. By bringing one of Europe’s biggest festivals to this area, we are drawing attention to a community that really deserves it. 

The aim of the Eisteddfod is not just to celebrate our past; it is also about shaping our future. Over 160,000 visitors were expected, it gives our organization an opportunity to engage with people from all over Wales.  

Our presence at the Eisteddfod is about more than just showcasing what we do. It’s about making sustainability accessible to everyone, regardless of age, background or circumstances. The sustainability and environmental sectors are not only among the least racially diverse in the UK, but they are also dominated by individuals from middle-class backgrounds. We want to inspire the next generation of Welsh environmental champions, just as I was inspired years ago. 

Wales has been at the forefront of sustainable policies and actions in the UK and beyond. The Well-being of Future Generations (Wales) Act 2015 is a great example of Wales’ innovative approach to sustainability. This groundbreaking legislation requires public bodies to consider the long-term impact of their decisions, work better with people and communities, and adopt a more joined-up approach to tackling persistent problems such as poverty, health inequalities, and climate change. Wales was also one of the first countries in the world to declare a climate emergency in 2019 and has set ambitious targets for renewable energy and waste reduction. Our aim is to celebrate these successes and encourage even more people to join Wales’ sustainability journey. 

The Eisteddfod embodies the Welsh spirit – inclusive, progressive, and deeply connected to its roots. It celebrates our language and traditions and our links with cultures across the world. As a sustainability charity, we see our participation as an opportunity to weave environmental awareness into the fabric of Welsh culture. By attending the Eisteddfod, we’re not just taking part in a festival; we are investing in the future of Wales. 

It is necessary to create opportunities for young people who would not necessarily be able to access the world of sustainability and environmental work otherwise. And looking after our planet is an integral part of looking after our Welsh culture and communities. 

We invite you to join us on Monday 5th and Tuesday 6th of August at the Voluntary Sector Hub. Come and discover how sustainability and the environment intertwine with Welsh culture, and help us build a greener, more inclusive future for Wales. 


Alys Reid Bacon is the Living Wage and Human Resources Administration Officer. Alys is passionate about sustainability and is currently working on her PhD in Biological Sciences, titled, “The influence of genotype, environment & management factors on yield development, grain filling & grain quality in oats.”

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Wales in 2051 – Green Skills

In this mini-series, told through six characters, we explore what the world could look like in a healthy, collaborative, and inclusive future where governing structures have adapted to fit a way of life that supports planetary boundaries and fair treatment of all people, with well-being as the focus for measuring societal success.

Inspired by CAST’s social visions of low-carbon futures report, the manifesto by the Ministry of Imagination, Ciprian Sipos’ posts about future jobs, and Climate Outreach, we hope to show readers that everyone can play a huge role in achieving a sustainable present and future.

More importantly, through these stories, we want to focus on the role of skills and enabling environments to illustrate that we need all kinds of ideas, people, and institutions working together as one creative hive mind.

Our first set of stories has been developed by Camille Løvgreen and Dr Karolina Rucinska as part of their work on green skills, alongside a series of events and advice sessions.

Here is what they said:

“Nothing moves us like a good story. Through storytelling, we can imagine the future we are working towards, build hope and momentum, and come together to take collective action. These six characters and their setting let us talk, creatively, about big ideas without using big words. This makes it possible for everyone to see how they fit into the current and future world visions”

Karolina

“The idea of exploring these characters  through an imagined society with different operating structures and a different priority on the way we live is not only to imagine what a healthy coexistence between people and planet may look like, but to explore how quality of life can improve with a deeper connection to the people around us.”

Camille

Setting the scene

It’s 2051, just a year after what leaders of the past called the Net Zero deadline. Although the emissions continued to reduce over the decades, only a few benefited from the shift to low-carbon economies. Why? Worldwide, the transition was a disaster. There was a lack of planning, of imagination and foresight, of inclusion and system thinking… Everything that was not meant to happen…happened. Between 2024 and 2035, the world experienced mass unemployment, instability, closure of borders, the collapse of ecosystems, barren agricultural fields, reversal of human rights, and the collapse of economies.

A year after the big two-oh-five-zero, a leading news agency correspondent visited nations worldwide to see how they were doing. Most people had forgotten what 2050 was about, but a few remembered.

Welcome to Wales in 2051

Meet our characters

The stories are viewed through the eyes of the narrator, a journalist who sets the scene through a message sent to the editors of a leading news agency about their tour around Wales in…2051!

Starting with Adi, each story introduces a new character who describes their day. Each story leads onto the next, showing how we are all connected directly and indirectly and can positively influence each other’s lives.

Adi – a civil engineer with an expertise in environmental resilience

Cameron – a young school boy, friend of Adi and son of Luke

Luke – a family man and business owner

Aman – a community farmer

Cleo – a doctor

Gwen-Eddo – a policy-maker

Wales in 2051 – Green Skills Read More »

The Carbon Literacy Project

The Award-winning Carbon Literacy Project aims to ensure that every citizen receives at least one day’s worth of learning so that they understand the links between human activity and climate change while empowering individuals, communities and organisations to take action to reduce emissions of carbon dioxide and other greenhouse gases.

We have been working with the Carbon Literacy Project since 2017 to help accelerate action on climate change, by providing organisations with the training and support needed to reduce their carbon emissions.

Official partner of the Carbon Literacy Project in Wales since 2017

Cynnal Cymru are the official partner of the Carbon Literacy Project in Wales are we are immensely proud to have brought Carbon Literacy to Wales and to have made it into the huge success it is.

In 2017, led by our Rhodri Thomas (our former principal trainer) we began our partnership with The Carbon Literacy Project and delivered our first accredited Carbon Literacy course. Rhodri was also the first resident Welsh certified Carbon Literacy trainer in Wales and in April 2020, Cynnal Cymru was recognised as the first Carbon Literacy Training Organisation (CLTO) in Wales.

In 2020, in response, to the Pandemic we launched our first distance learning Carbon Literacy course – and we have since delivered online Carbon Literacy training to a wide range of organisations reaching as far as Australia.

In February 2024 we hit a new milestone with over 1000 learners certified Carbon Literate.

To date we have also:

  • Trained the Sustainable Development forum of Museum Wales, supporting initial efforts by the whole museum sector to develop bespoke Carbon Literacy training.
  • Co-founded and coordinated Carbon Literacy Cartrefi Cymru – a consortium of twenty seven housing associations and overseeing the training of around 140 staff including a ‘Train the Trainer’ programme as well as the development of a dedicated Carbon Literacy course for the social housing sector. Our partners in the consortium are launching a cascade of peer to peer training using their own course.
  • Funded by National Resources Wales, we worked with Manchester Metropolitan University and Great Places Housing group to train over 200 leaders and influencers from the organisations that make up the five Gwent Public Service Boards.
  • Trained the whole cabinet and executive management team of Newport City Council.
  • Developed an introduction to climate change e-learning course for Denbighshire County Council staff that will accompany their Carbon Literacy training.
  • Designed a Carbon Literacy for Engineers course in collaboration with the Flexis programme.
  • Trained and supported Cardiff Council colleagues and cabinet members enabling them to apply for the Bronze Carbon Literacy Organisation accreditation.
  • Regularly provide training for staff at The National Lottery
  • Trained the environmental champions of Sinclair Group
A room full of people attending Carbon Literacy training
  • Took part in the 3rd annual Carbon Literacy Action Day in December 2023 – with 14 organisations joining us at Cardiff University’s Sbarc|Spark building here in Cardiff!
  • Continue to run monthly open courses online for people from all over the world.

The Carbon Literacy Project

The Carbon Literacy Project is wholly owned by The Carbon Literacy Trust, a registered charity (No 1156722) established in 2013 to take responsibility for The Project in perpetuity, for the public good.

The Project delivers no training directly, but works with a host of people and organisations from all walks of life, that all deliver training that is accredited against the Carbon Literacy Standard. The Project then assesses participant’s and certifies successful candidates with their own uniquely numbered Carbon Literacy certificate.

Due to this ‘crowdsourced’ approach, working with everyone, from all walks of life, The Carbon Literacy Project is globally unique – there is nothing else quite like it anywhere. This was recognised by the United Nations at the UN climate negotiations, COP21, in Paris in 2015, where the Project was awarded TAP100 status, – one of 100 projects worldwide recognised as Transformative Action Programmes, that could materially change the way we deal with climate change.

The Carbon Literacy Project Read More »

What can a just and fair net zero transition look like? 

What can a just and fair net zero transition look like?

What can a just and fair net zero transition look like? It’s a topic that has been on my mind a lot since joining Cynnal Cymru in February as the Senior Programme and Policy Lead, leading our Fair Work and Living Wage team. Unsurprisingly for a charity called ‘Sustain Wales’, we’ve always been a sustainability charity first and foremost. But for a few years now, we’ve worked on developing our aims on ‘just transition’, and that has included embedding the fair work agenda outlined in the Fair Work Wales report in 2019 into our aims. That has meant working with trade unions, writing policy papers on spreading fair work principles throughout existing government programmes, and sitting on the Welsh Government’s group aimed at tackling modern slavery.  

We’re also the Living Wage Foundation’s accreditation partner for Wales, meaning we essentially host Living Wage Wales in house. Living Wage Wales has delivered over 22,000 pay rises for low-paid workers across Wales through this work, including 5,575 in 2023 alone – making a direct contribution to tackling the cost of living crisis. This fits with another key Cynnal Cymru principle – focus on action, not just words. 

This is what myself and my colleagues on the Fair Work and Living Wage team work on – but what does it have to do with sustainability? I’d say it has a huge contribution to make. We should be honest about the fact that there are vested interests who are opposed to carbon reduction and nature-positive actions, particularly at the scale we know these need to happen at. It barely needs saying, but profit motives very often run against sustainability aims. A tree can be a project stewarded by communities over hundreds of years that provides space for nature and clean air for people, or it can be a blocker to a new car park. At time of writing, it was only yesterday that we heard the UAE government plans to use COP28 to make oil deals.  

There are often efforts to protect private profit motives via leveraging the jobs business creates, to bind the inexorable destruction of the natural world to the interests of working people. In this framing, environmentalists and their causes are painted as cloistered from the demands of the real world that most people have to deal with. There’s no hiding from the fact that this can be an emotive and powerful dividing line, carving the people whose world is being worsened away from efforts to protect it. We saw in the recent Uxbridge by-election how action on emissions, in this case Ultra Low Emission Zones (ULEZ), can be utilised for political gain. 

Focus on action – not just words.

For me, then, a just and fair transition isn’t just a slogan. It is a vital tool in our efforts towards carbon reduction and nature restoration. If our sustainability efforts are questioned, we can very happily point to the work we do to ensure that people have access to fair working conditions and boosting the pay of those in the lowest-paid jobs so that they can afford to live and not just exist. Work on a fair and just transition can bind working people to the cause of sustainability – not an inconvenience for people, but an opportunity. At a legislative level in Wales, the recent Social Partnership and Public Procurement Act has amended the Well-being of Future Generations Act to include ‘fair work’, and our well-being indicators include payment of the real Living Wage and trade union membership. This binds the cause of working people even closer to the task of saving our planet. 

If we get it right, the green transition gives us the opportunity to repair many of the broken elements of our economy. It can mean high-quality, unionised, green jobs spread across communities that have seen unfair working practices and low pay proliferate. Green skills training programmes that prepare our workforce for the future can contribute to bringing an end to the gender and racial inequities we see today. And of course, it can mean the avoidance of the road to disaster our climate and natural world are currently on.

So, as we look at Wales Climate Week and COP28, let’s keep the things that are important to people – their livelihoods, incomes, and their everyday lives – at the forefront of our minds. That’s what a just and fair transition is all about. 


Harry Thompson is Cynnal Cymru’s Senior Programmes and Policy Lead. He manages the Fair Work and Living Wage team, which work towards Cynnal Cymru’s strategic goal of a fair and just society. He comes from an economic policy background, having led projects on topics such as empowering trade unions, the Welsh Government’s fiscal framework, and community empowerment.

He is also our Equality and Diversity lead.

What can a just and fair net zero transition look like?  Read More »

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