Decarbonisation

Environmental Management Systems: A guide for Welsh SMEs

Consuming electricity and water, producing waste, operating machinery and processing natural resources – these are just some of the ways that businesses interact with the environment at operational level and through their supply chains.  

Businesses of all sizes are realising the need to understand, manage and improve their environmental impacts to ensure they can operate and grow sustainably. An Environmental Management System (EMS) proportionate to the size and activities of the organisation is a key framework for helping businesses to do this. 

However, it can be more challenging for SMEs to measure, manage and report on climate and environmental goals, due to constraints of time, cost and human resources. So, what are the options? Do you need to comply with the internationally recognised ISO 14001 or are there alternatives? 

We hope that this guide will help with understanding (i) the key elements of an EMS, (ii) the benefits and opportunities they bring for SMEs and (iii) provide an overview of the different certification standards for EMS implementation and support for SMEs in Wales. 

Remember, there are many benefits to gaining an EMS certification but it is the journey towards it that counts in terms of practical actions and outputs. All certifications will require resource. If this is not possible for your organisation right now we hope that this guide will still be valuable to steering you towards meaningful actions.    

What is an EMS?

An EMS is a structured framework of policies, procedures and practices which help organisations assess, manage and improve their environmental impact.  

The primary goals of an EMS are to ensure: 

  • Compliance with environmental requirements (for example, under an environmental permit issued by Natural Resources Wales
  • The efficient use of resources 
  • Waste reduction and minimal pollution 
  • The continual improvement of environmental performance 

Read the ISO article on ‘The benefits of implementing an environmental management system for your business.’  

A core strength of any EMS should be enabling continual improvement of environmental performance. Continual improvement as defined in ISO 14001, refers to recurring activities to enhance environmental performance. For example, organisations can identify improvement opportunities through audits and monitoring progress against objectives and targets.  

For an SME, this could be implementing behaviour change initiatives to support carbon reduction and nature related goals, such as eliminating deforestation. However, from a wider perspective, continuous improvement might look like an increasing number of business areas or processes being covered by the EMS, or an accumulation of knowledge and skills in dealing with environmental issues. Overall, it’s about a move from operational management of the environment to a more strategic approach.  

The benefits of implementing an EMS for SMEs in Wales

  • Manage and improve environmental impacts: by integrating environmental considerations into their operations, SMEs can minimise their ecological footprint and reduce negative impacts on the environment. 
  • Risk Management: The tools within an EMS provide a systematic approach to identifying and managing environmental risks and help SMEs to future proof their business and avoid potential liabilities and disruptions. 
  • Cost savings: Implementing efficient resource management practices can lead to cost savings for SMEs. By optimising energy and water usage, reducing waste generation, and implementing recycling initiatives, SMEs may see reductions in utilities bills and other financial benefits from more efficient and innovative processes. 
  • Compliance with regulations: An EMS helps SMEs comply with environmental regulations and legal requirements. By staying up to date with environmental legislation, SMEs can avoid penalties and legal issues. 
  • Enhanced reputation and competitive advantage: Demonstrating a commitment to environmental sustainability is important for many potential employees and customers. Increasingly, it is also a requirement for public sector buyers to take into account the sustainability of their contractors. For example, in Wales, the Social Partnerships and Public Procurement (Wales) Act introduced a Socially Responsible Procurement Duty and at UK level,  PPN 06/21 mandates that carbon reduction plans be taken into account in major government procurement contracts. 
  • Improved access to finance: An EMS can help SMEs to identify and manage steps they can take to fulfil requirements under Business Wales’ Green Growth Pledge. It can also act as the catalyst for innovation financing, for example, the Green Business Loan Scheme from Development Bank of Wales. 

EMS Standards and Certifications

When starting out to create an EMS, there are a number of standards available for SMEs in Wales. The main ones covered in this guide are: 

ISO 14001:2015 (Environmental Management Systems – Requirements and Guidance for Use)  

The most widely used voluntary EMS standard globally, providing a holistic framework ‘encompassing all aspects of an organisation’s environmental management and offering tools for continuous improvement’. Certification is available for organisations that have implemented the requirements of ISO 14001.  

ISO 14005:2019 (Environmental Management Systems – Guidance for a flexible approach to phased implementation) 

This standard provides guidance for a phased approach to establish, implement, maintain and improve an EMS. It may be particularly useful for SMEs as it provides flexibility and allows organisations to develop their EMS at their own pace. Full implementation of the guidance will result in an EMS that aligns with ISO14001.  

Note that BSI’s earlier guidance standard for SMEs, BS8555, which also provided a phased approach to EMS implementation has now been withdrawn and replaced by ISO 14005.  

Groundwork’s Green Dragon Standard 

Green Dragon is a UK based environmental accreditation awarded to ‘businesses that take action to understand, monitor and control their impacts on the environment’. It operates on a staged based system over five levels, allowing a business to progress in its own time.  At Level 5 the Green Dragon standard is equivalent to ISO 14001.  One of the advantages of Green Dragon is its recognition and support from Business Wales and its acknowledgement in Welsh Government procurement processes. 

Green Key / Gorian Gwyrdd  

Green Key is an eco-accreditation awarded to businesses operating in the tourism sector. Green Key certified businesses meet a set of high standard environmental requirements across 13 areas including environmental management, staff involvement, energy and water conservation, waste management, and food and beverage. In Wales, Green Key is operated by Keep Wales Tidy on behalf of the Foundation for Environmental Education (FEE).  

EU’s Eco-Management and Audit Scheme (EMAS)

EMAS is the EU’s voluntary scheme applicable to all organisations in the public and private sectors who want to evaluate, manage and improve their environmental performance. EMAS is broader and more rigorous than ISO14001 (as explained below) but ISO 14001 satisfies the requirements for the EMS component. Following Brexit, the UK no longer has a ‘competent body’ responsible for EMAS, however, organisations doing business in the EU might find EMAS Global registration useful and we have included information about the main requirements and links to further information in this document for completeness. 

It is worth noting that businesses do not need to adhere to a certain standard for their EMS and might decide to design a bespoke system. However, using one of the available standards might well be less resource intensive and can help to ensure a robust EMS that provides reassurance to stakeholders.  

The following sections of this guide provide a bit more detail about the above standards to help you identify which might be the right approach for your business.   

Please note this is a guide based on a summary of available online information. Please check the web links given for the most accurate and up to date details. 

4. International EMS standards ​

ISO14001:2015 (Environmental Management Systems – Requirements and Guidance for Use) 

ISO 14001:2015 is an internationally recognised, holistic framework for an EMS, encompassing all aspects of an organisation’s environmental impact and offering tools for continuous improvement.  

What is involved? 

The basis of ISO 14001 (as with other EMS standards) is the management system process Plan-Do-Check-Act (PDCA). The PDCA cycle is applied to the overall EMS, as well as individual processes, and enables organisations to achieve continual improvements to their environmental performance through improvements to the EMS. 

The Guidance describes the requirements for setting up and implementing an EMS including: 

An environmental policy: A statement that outlines an organisation’s commitment to environmental sustainability. 

Planning: This involves identifying environmental aspects and objectives of an organisation, setting targets and establishing programmes to achieve them. 

Implementation: This stage involves putting plans into action, allocating resources and assigning responsibilities. 

Checking: Regular monitoring of performance against objectives and targets is critical to ensure the timely implementation of corrective actions. 

Management review: A formal review of the EMS supports its continued effectiveness and suitability. 

EMS Plan-Do-Check-Act Model (Source: Westcon,2017, online) 

Costs, Certification and Training  

The standard can be purchased from the ISO website for approximately £130 and businesses can choose to implement the standard without the costs of certification. There are also various free and IEMA accredited training modules to assist with implementation. 

As mentioned above, certification is optional but can provide both organisations and their customers assurance that ISO 14001 has been implemented in a robust manner.  

Costs of certification from organisations accredited by The UK Accreditation Service (UKAS) vary but online quotes without commitment can be readily obtained. 

Certification is typically awarded for three years, subject to annual surveillance visits. The standard itself undergoes revisions periodically (typically every 5-10 years).  

ISO 14005:2019 (Environmental Management Systems – Guidance for a flexible approach to phased implementation) 

Whilst ISO 14001 is applicable to all types and sizes of organisation, the full implementation of an EMS at the same time might be prove challenging for some organisations and particularly SMEs where time, cost and human resources can be limited.  

At international level, a phased approach to implementing an EMS was therefore developed (previously the BSI standard BS8555:2016 which has been subsumed by ISO 14005) to encourage and guide SMEs to meet the requirements of ISO 14001. 

What is involved? 

The phased approach in ISO 14005 is designed to provide flexibility for an organisation to develop their EMS over a number of phases to ultimately meet the requirements of ISO 14001. 

The number of phases an organisation chooses to implement at any one time is flexible and can be determined depending on resources and priorities. Each phase is broken down into six consecutive stages to be completed over time. SMEs can monitor progress using the maturity matrix in Annex A of ISO 14005 and the free supporting documents provided by ISO 14005. 

The Assessment Sheet (on the supporting documents page) provided by ISO is a helpful tool that enables organizations to monitor and record progress through five levels of maturity corresponding to each EMS subclause. An EMS that satisfies the maturity Level 1 (Column 1) through to full maturity at Level 5 (Column 5) meets all the requirements for a particular clause of ISO 14001:2015. 

Costs, Certification and Training  

The Guidance can be downloaded from the ISO website for approximately £130. As the aim of ISO 14005 is to assist SMEs with reaching 14001, there is no separate certification for this standard. However, it is a good reference to turn to for ideas and practical examples on how to make your implementation of ISO 14001 more effective. 

Alternative EMS standards recognised in Wales

For SMEs based in Wales, there are alternatives to the above standards that are administered by national organisations and recognised by the public sector in the procurement process.

Groundwork Green Dragon Environmental Accreditation

The Green Dragon Environmental Accreditation is a comprehensive standard administered by Groundwork, a UKAS accredited inspection organisation. It is awarded to businesses that take action to understand, monitor and control their impacts on the environment. 

What is involved? 

Similar to ISO 14005, the standard operates on a staged based system (Levels 1-5), allowing organisations to join at any stage and progress their EMS in their own time. 

The five levels are: 

Level 1: Commitment to Environmental Management 

Level 2: Understanding environmental responsibilities 

Level 3: Managing environmental impacts 

Level 4: Environmental Management Programme 

Level 5: Continual environmental improvement 

Organisations can choose which level is appropriate to the nature and scale of their activities and upon completion of each level they will receive a certificate. At level 5, the Green Dragon standard is equivalent to ISO 14001. 

Groundwork provides several useful documents on its website to accompany the standard, including an Environmental Review Workbook. There is also a list of organisations across Wales who have achieved Green Dragon accreditation.   

Certification and costs 

To achieve and maintain the Green Dragon Environmental Standard, an annual audit with Groundwork is required. The cost of the audit varies depending on the level, with Level 3 being the most common entry point for organisations and costing.

Green Key – A sustainability standard for the tourism sector ​

Green Key is an international environmental certification programme for the tourism and hospitality industry. It has been awarded to more than 3,200 businesses from across the sector in 65 countries and is open to businesses from across the sector.  

Globally, Green Key is operated by the Foundation for Environmental Education (FEE) who work with national partners on certification. In Wales, the Green Key certificate is managed by Keep Wales Tidy. 

Green Key promotes sustainable practices and recognises businesses that meet specific criteria related to environmental management and sustainability. Criteria are set out over 13 thematic areas including energy and water conservation, waste management, sustainable procurement, and environmental education. 

The FEE has developed criteria and explanatory notes for businesses in six different categories (hotels and resorts, small accommodation, campsites, restaurants, attractions and conference centres).  

In each category, there are ‘imperative’ and ‘guideline’ criteria. For example, creation of a sustainability policy and interaction with stakeholders are imperative criteria, whilst a target to reduce carbon footprint is a guideline criteria.  Each organisation applying for a Green Key certificate must achieve all imperative criteria and then for each subsequent year that they apply they must meet an additional 5% of the guideline criteria.  

In addition to the general benefits of EMS implementation, Keep Wales Tidy highlights that travellers and tourists are increasingly keen to support sustainable businesses and that investment in a Green Key certification is a key market differentiator. Keep Wales Tidy has collated case studies of organisations across Wales who have invested in Green Key. 

Certification and costs  

The application process for certification consists of three parts: 

Sending the application documents 

Receiving on-site audits 

Decision by an independent entity (third-party verification) 

More information about the application process in Wales can be found on the Keep Wales Tidy website. 

Keep Wales Tidy aims to keep certification costs affordable and to ensure Green Key is accessible to all tourism providers. Investment levels therefore vary depending on the size of the business: 

Costs are paid as part of the application prcess and then annually following updated verification (for more information see https://keepwalestidy.cymru/our-work/awards/green-key/).

Seren Scheme

The Seren Scheme is based on BS8555 and follows the same phased approach. Organizations can choose to use the Seren Scheme to achieve other EMS standards such as ISO 14001 or EMAS, or register at a phase that aligns with the nature and scale of their business and remain at that phase. 

The Seren Scheme is applicable to both large and small organizations and places a strong focus on continuous improvement. 

BS8555 is divided into 5 phases: 

  • Stage 1: Leadership, context, and commitment 
  • Stage 2: Ensure compliance 
  • Stage 3: Plan and develop the EMS 
  • Stage 4: Implement the EMS 
  • Stage 5: Check and update the EMS 

As long as organizations pass an annual inspection, they can stay at that particular phase indefinitely and use their EMS to demonstrate their commitment to environmental management to stakeholders and customers. 

The Seren Scheme is administered by a private company called Tarian Inspection Services, which conducts inspections in a friendly, down-to-earth, and highly practical manner. They ensure that companies have a robust Environmental Management System that enhances their credibility, good management, and cost savings. 

Further information can be found at http://www.serenscheme.com/

EU’s Eco-Management and Audit Scheme (EMAS)

EMAS is a voluntary environmental management scheme designed by the European Commission. Its overall aim is to enable continuous improvement in the environmental performance of companies, language similar to that in ISO 14001. However, ISO 14001 aims for continual improvement of the system itself hopefully leading to improved environmental performance of the organisation. EMAS requires improved environmental performance of the organisation to be assessed through indicators relating to six core areas – energy efficiency, material efficiency, emissions, water, waste and land use with regards to biodiversity.  

EMAS is more rigorous than ISO 14001, however, ISO 14001 satisfies the EMS component of EMAS requirements.  

Registration with the scheme requires the following steps: 

Conduct a preliminary environmental review – this will be the baseline for improvement 

Adopt an environmental policy and programme in which you involve employees and external stakeholders  

Establish and implement an EMS 

Prepare an environmental statement  

The EMS and environmental statement to be verified and validated by an environmental verifier. 

Recognising the challenges faced by SMEs, EMAS has amended rules for SMEs to encourage participation in the scheme. These include verification every four years (rather than three) and publication of the environmental statement every two years, rather than annually. There is also financial support available in some Member States and a number of tools and guidance to assist SMEs. 

For more information, please see: 

EMAS presentation for organisations  

EMAS Easy Guidance – for SMEs 

EMAS Tools 

Indicative costs for EMAS registration 

In summary…

SMEs increasingly need to demonstrate an understanding of environmental impacts and a strategic approach to minimising climate and environmental impacts to satisfy potential customers and to future proof their business. 

In light of the prevalent tick-box culture in environmental matters, many organisations are seeking broader and more engaging systems, examining the impacts on their staff, communities, and supply chains.  

Regardless of the framework used for environmental, biodiversity, sustainability, or ESG reporting, businesses still need to adhere to similar concepts: focus on leadership and staff ownership, understand impacts, prioritise, plan, communicate, implement, and review. 

If you need further support or advice with any of these activities please reach out to our sustainability advisors.  

Environmental Management Systems: A guide for Welsh SMEs Read More »

How public bodies are embedding the Well-being of Future Generations Act

Transport for Wales – embedding well-being to guide their decision making

There are currently 56 public bodies who are subject to the Well-being of Future Generations Act and who by law must carry out ‘sustainable development’, including setting and publishing well-being objectives and taking all reasonable steps to meet them. At Cynnal Cymru we’ve been working directly with several of the public bodies mentioned in the Act, supporting them to meet their well-being goals.

Our team are currently working with Transport for Wales (TfW) to develop a bespoke Carbon Literacy training course for their employees. Did you know TfW are one of the latest organisations to become a named body under the Act? This happened in June 2024, and means they are responsible for reporting their progress under the legislation. In April 2025, TfW released their well-being statement, outlining their plan to meet the goals set out within the Act and the well-being objectives they are focusing on to enable future generations to thrive. The four well-being objectives they’ve developed to guide their decision-making are:

  1. Enabling people and communities
  2. Benefiting the environment
  3. Supporting local areas and the economy
  4. Elevating Welsh culture and language

TfW are embedding this future-focused and long-term thinking approach in practice through a number of recent projects, including the development of the South Wales Metro project and an increase in the number of pioneering “tri-mode” electric trains, combined with their ambitious Network North Wales initiative launched earlier this year.

How Natural Resources Wales are helping to restore our peatlands

During our Carbon Literacy training with Natural Resources Wales (NRW), we were excited to hear how they are successfully restoring peatlands across Wales as part of the the National Peatland Action Programme (NPAP). This is an excellent example of how different organisations are working together under the Act to:

  • capture and store carbon
  • regulate greenhouse gases
  • maintain biodiversity
  • regulate water

Wales smashes peatland restoration target

“Wales continues to exceed its national peatland restoration target, restoring over 3,600 hectares of damaged peatland – the equivalent of more than 3,600 rugby fields – in just five years.

This nature-based climate action is estimated to deliver an emissions saving equal to taking 6,840 cars off the road.”

How public bodies are embedding the Well-being of Future Generations Act Read More »

Making Funerals More Sustainable

Nothing is certain except death and taxes.

At least that’s what Benjamin Franklin said in 1789, which has fueled centuries of debates over taxes, but not so much on the subject of death. We all care about what happens to us after we die, whether that’s the way our funeral is handled or how our loved ones are supported. These days, as with everything else, more of us are thinking about the impact death has on the environment.

In Wales annually there are around 36,000 registered deaths, 80% of which will result in a cremation at one of 18 local authority and private crematoria across the country.

To encourage and support the transition of the funeral sector to more sustainable ways of working, Cynnal Cymru members Brendan and Carolyn Day introduced the Greener Globe Funeral Standard in 2020. Both had a keen interest in the environment, with Brendan having had a career in the bereavement sector and Carolyn having worked in insurance and compliance. It made sense, given their shared interests and expertise, to create a sustainability audit process for businesses in the funeral sector. After five years, Greener Globe Funeral Standard now has registered clients not just in Wales, but also across the UK, Ireland, and the Netherlands. 

Carolyn Day and Brendan Day Directors of Greener Globe Funeral Standard present the Environmental Bronze Award to Clive Phillips at Margam Crematorium
Carolyn Day and Brendan Day Directors of Greener Globe Funeral Standard present the Environmental Bronze Award to Clive Phillips at Margam Crematorium.

Bespoke online questionnaires are provided for crematoria, funeral directors, and suppliers, with a cemetery version being released this spring.  The first step requires the funeral organisation to demonstrate that it has recognised the need to operate sustainably by adopting an environmental policy and providing  evidence that this is cascaded throughout the organisation.

The second step is the completion of the full Sustainability Audit Questionnaire covering key aspects of the business, each answer being evidenced with copies of documents or photographs uploaded to the GGFS website.

The audit generates an award – Bronze, Silver, Gold or Platinum – depending on the score generated by the environmental benefits/cost environmental aspect scoring matrix. In addition, a bespoke improvement plan is provided to indicate where further changes can be made to lessen the impact of the business on the environment.

It is great news to report Margam Crematorium, operated jointly by Bridgend and Neath Port Talbot Council, became the first crematorium in Wales to receive the Trusted Crematorium Bronze Award.

Margam Crematorium
Margam Crematorium

To protect the environment, crematoria must reduce their carbon footprint. Their primary fuel is gas, which results in the production of CO2. Margam Crematorium must be commended for significantly reducing its gas consumption, by working closely with its cremator suppliers, Facultatieve Technologies who have developed new software and hardware. As a result, between January – August 2024 a total cumulative gas saving of 186,000kWh was recorded. A pro rata annual reduction in CO2 of 52tons. This saving will be ongoing and can be rolled out to other sites, not only in Wales, but across the UK.

Brendan and Carolyn look forward to Margam Crematorium completing the sustainability audit and achieving a higher award.

Mark Isherwood MS, Chair of the Cross-Party Group for Funerals and Bereavement in the Senedd presenting The National Association of Funeral Directors (NAFD) with their Environmental GGFS Bronze Award. From left to right - Phil Blatchly, NAFD Wales President; Barry Pritchard, NAFD Chair; and Mark Isherwood MS, Chair of the Cross-Party Group for Funerals and Bereavement in the Senedd.
Mark Isherwood MS, Chair of the Cross-Party Group for Funerals and Bereavement in the Senedd presenting The National Association of Funeral Directors (NAFD) with their Environmental GGFS Bronze Award. From left to right – Phil Blatchly, NAFD Wales President; Barry Pritchard, NAFD Chair; and Mark Isherwood MS, Chair of the Cross-Party Group for Funerals and Bereavement in the Senedd.

If you know a crematorium, cemetery, funeral director or supplier who is looking to work more sustainably, please contact Brendan and Carolyn at info@ggfs.co.uk  


Our thriving community of mutually supportive members provides an opportunity to share learning, challenge thinking and mobilise action, be this through co-designed events, hosting networking sessions or simply sowing seeds for future collaborations or thought-leadership.

If you would like to talk to a member of the team about how we can support your organisation, please contact membership@cynnalcymru.com

Making Funerals More Sustainable Read More »

19 Feb | Ask the Expert: Electric Vehicle fleets and infrastructure

Curious about starting an Electric Vehicle (EV) fleet? Confused about the planning and infrastructure required?

Join Cenex experts, Keith and Connor, for a specialist session on the future of transport. If you have any specific questions in mind then please send them over beforehand or a brief explanation of what you would like to discuss. 

What is ‘Ask the Expert’?

‘Ask the Expert’ is a new series of informal drop-in events where you can join our specialists for a short presentation and guided discussion around a chosen topic.

Who is it for?

This session exploring EV fleets and infrastructure is for Cynnal Cymru members only.

Our thriving community of mutually supportive members provides an opportunity to share learning, challenge thinking and mobilise action, be this through co-designed events, hosting networking sessions or simply sowing seeds for future collaborations or thought-leadership.

If you would like to talk to a member of the team about how we can support your organisation, please contact membership@cynnalcymru.com

Our experts

Keith Budden

Head of Business Development | Cenex

Keith Budden leads Cenex’s work to develop partnerships with public and private sector organisations, helping them deliver net zero mobility. Over the last ten years he has enabled Cenex to grow and increase its impact across the UK, Europe through the development of Cenex Nederland and globally including helping establish the Global Sustainable Mobility Partnership of partner NGOs. 

Keith has significant experience of working in international settings having lived and worked in East and West Africa. He has recently led Cenex EV policy advice for the Governments of Seychelles, India, Thailand and Uruguay. He has previously worked for International energy company E.ON, Birmingham City Council as well as environmental NGOs.

Connor Allen

Technical Specialist | Cenex

Connor is a chartered Automotive engineer with professional experience in data-led fleet strategy development, low emission vehicle testing, and project management.

As a technical specialist within the Cenex Policy, Strategy and Innovation Team, he delivers customer projects relating to the development and deployment of new and emerging low emission vehicle technologies.

Cenex was established as the UK’s first Centre of Excellence for Low Carbon and Fuel Cell technologies in 2005.

Today, Cenex focuses on low emission transport & associated energy infrastructure and operates as an independent, not-for-profit research technology organisation (RTO) and consultancy, specialising in the project delivery, innovation support and market development.

They also organise Cenex-Expo, the UK’s premier low carbon vehicle event, to showcase the latest technology and innovation in the industry.

Their independence ensures impartial, trustworthy advice, and, as a not-for-profit, they are driven by the outcomes that are right for you, your industry and your environment, not by the work which pays the most or favours one technology.

Finally, as trusted advisors with expert knowledge, they are the go-to source of guidance and support for public and private sector organisations along their transition to a zero-carbon future and will always provide you with the insights and solutions that reduce pollution, increase efficiency and lower costs.

 To find out more about them and the work that they do, visit their website.

19 Feb | Ask the Expert: Electric Vehicle fleets and infrastructure Read More »

1 October | UN Global Compact Annual Summit

Running a successful and responsible business is perhaps more challenging today than ever before. In a complex landscape of risks and opportunities, technological innovation is moving at an unprecedented pace, resource availability and social instability are immediate challenges, and companies must navigate capricious policy conditions while competing versions of reality have destroyed trust. Nonetheless, stakeholders want businesses to address the pressure our planet and its population are under.

Sustainable Development provides businesses with a clear unifying vision for a viable and prosperous economy of the future.

Ambitious sustainability targets have been set at every level from individual companies to international pacts. Approaching the midpoint of the UN ‘Decade of Action’, the time to deliver on these commitments to avoid the worst impacts of climate change and inequality is now. However, progress is not happening fast enough, and in some cases is reversing. Business professionals must be equipped and empowered with robust solutions to respond to the challenges spanning all three tenets of ESG.

Through panel discussions, fireside chats, hands-on practical workshops, and extensive networking opportunities, the UN Global Compact Network UK’s Annual Summit will bring together stakeholders from across sectors for practical, output-focused discussions, to give you the strategic insights needed to bridge the ambition to action gap and transform your business for people, planet, and prosperity.

All key takeaways from the day will be captured and made exclusively available to attendees, forming a strategic action plan to accelerate sustainability solutions.

To find out more and book your place, visit the UN Global Compact website.

1 October | UN Global Compact Annual Summit Read More »

Holding complexity in sustainability

Living daily on this planet, particularly in Western countries, we are all faced with the reality of our disproportionate contribution to the climate crisis. We know that we have a responsibility to do something – but what? With so many conflicting and changing sustainability narratives, it can be difficult to know the right thing to do when faced with complex and complicated advice. How can you know that the information you’re receiving is accurate, timely, and the best option for you and  the wider world around us?  

We are in a time of climate anxiety, with so many apparent ‘quick fixes’ that make us feel good but turn out to do more harm than good. The fear of accidentally causing more harm can lead us to become frozen by indecision, stuck with old sustainability policies and practices and no real shift in our mindsets. It’s scary to look carefully at our climate impact, particularly when we know that everything we do necessarily impacts our environment and other people. Will we be judged by others for not knowing the newest advice? What if we can’t make the changes suggested to us because of issues like finances, staffing shortages, or accessibility? 

As an organisation working to help people change their behaviours around climate and nature, we’ve thought carefully about the nuance and complexity of sustainability conversations. We know that shame is not a good motivator and that the weight of eco-anxiety can take a heavy toll. In order to make collective change, we must be each other’s allies and cheerleaders. Our model of training, membership, and advice services all seek to meet every organisation where they’re at, without judgement, and work together to get you to the next step of your journey. We also don’t shy away from recognising the emotional impact that dealing with these issues can bring. We aim to create space for understanding and managing that emotional impact. 

Our staff have reflected on how they manage the complexity of sustainability conversations, as experts who have spent years working to help change mindsets and behaviours across small and large organisations. If we can carry the complexity of knowing our lives necessarily contribute to climate change, while still reducing our impact and protecting our land, we can find the hope that leads to action.  

Making Climate Science Accessible

Our climate is one of the few things that impacts all of us all of the time. Yet climate science is often siloed and separated from the general public, who receive advice and instructions without always knowing why and the costs and benefits of both action and inaction. As sustainability experts, we must be open to these questions and concerns from the general public and translate what we know into language that resonates with them.  

Phoebe Nicklin, our Policy and Engagement Officer, uses her background in community engagement to connect dense policy research with the people whose lives will be affected by it.

“It always comes back to the people for me. Who am I trying to make the world a better place for? I think about the people in my community, my friends and family, and future generations, and I’d like to make the world a better place for them. For me, when I get bogged down in details or disheartened at things not moving fast enough, I bring things back to that personal level. We like to say that by grounding it in the earth and bringing things back to basics the complexities become less scary.”

Connecting to people and their stories is crucial to maintaining hope for our future, and remembering that sustainability is interconnected with all our other social concerns. We believe that most people and organisations want to care about sustainability and the world around us. We are all living in the world, so why wouldn’t we? It is unfair to suggest that people don’t care about sustainability issues, when maybe they just don’t yet understand them. We’ve all experienced that feeling of embarrassment when we don’t know something we think we should. We aim to not make anyone feel that way, and we do that by creating ways for groups to engage in and understand climate science in the format that suits them. 

Our Sustainability Adviser, Camille Lovgreen, co-wrote a series of stories envisioning a Wales in 2051 where interconnecting societal problems had been considered in future planning.  

“Most people don’t know the language of sustainability, and I don’t blame them – it’s really jargony. I want instead to connect them to the day-to-day of what does this look like in practice, making it more tangible so it isn’t this theoretically abstract thing. Our Wales in 2051 stories were an example of connecting people to those tangible things, bringing in practices towards a better quality of life with more inclusion, more collaboration, and seeing how that can look in real life.”  

When we envision a better future for our communities, we may imagine access to nutritious food, great healthcare, and a thriving natural world. How do we get there from where we are now? The practical work to get us there can take different forms, and we must think about the ways people in all positions of society can come together to create change. If we think of sustainability as simply farming or cleaning rivers (although these are certainly crucial parts!), we neglect many of the human elements of this work that are blocking us from making progress.  

What is blocking us from making change? 

In a country suffering a cost-of-living crisis and still recovering from the COVID-19 pandemic, it’s not surprising that people are still focused on rebuilding and trying to regain lost ground, with less time to focus on sustainability. If people are struggling to meet their basic needs, how can they find the time and energy to take care of our world? In our roles as agents of change towards a better climate, we must recognise those who have been excluded from and forgotten in climate conversations. How can we claim to be looking after our planet without looking after those who are most marginalised within it?   

As businesses, on top of thinking about our carbon emissions and waste, our sustainability work requires reflection on the treatment of the people who work for us. As the Living Wage and Living Hours Wales accreditor, we have a team dedicated to improving fair work practices in Wales. Our Living Wage Programme Officer, Grace Robinson, meets with organisations at all different stages of their journey to support them in becoming a Living Wage or Living Hours employer.   

“I’ve always been someone who wants to do a job that helps people. When an organisation becomes Living Wage accredited, they obviously have to pay the real Living Wage as a minimum. So in order to accredit, lots of organisations will give their staff a pay rise to meet that minimum. I think that’s the biggest part where I see that we’re making an impact, changing people’s lives for the better.” 

Have you ever rushed into sustainability action, only to find that people don’t seem to want to engage with it? Especially within organisations, leaders can sometimes be out of touch with their staff, not knowing how to engage them with new sustainability practices. Instead of simply introducing new mandatory policies, we can dig a little deeper into understanding what our staff need. When our staff are paid well, feel respected, and trust us to support and nurture them, they are more likely to engage with new policies and practices.  

How do we effectively change hearts, minds, and actions? 

While most of us are aware of the climate crisis, we are all on different steps on our journey to understanding our sustainability responsibilities. Every individual and organisation has a different idea of the best steps for them. With different values, priorities and concerns, one path of action may be perfect for one organisation and impossible for another.  

If we meet these conversations with rigidity, assuming that we know what is best for an organisation or individual, we are bound to experience resistance and may even end up pushing them further away. 

Our new Sustainability Trainer, Chris Woodfield, is used to encouraging conversations with people on all steps of their journey, having started his career working within community activism.  

 “For me, it’s about framing what we’re doing. One tool I often use is called The Business Transformation Compass from Forum for the Future. It looks at what mindset we’re coming from, and looking to shift our thinking from a risk mitigation and zero harm mindset towards a do good and just and regenerative mindset focused on building capacity for justice and regeneration. This helps us look at the system as a whole to move beyond sustaining and maintaining to enabling life to flourish and thrive.”   

Conversations around changing attitudes and habits can be tricky and need to be handled with care. If we want to turn sustainability aims into actions, we need to recognise that a sense of control and agency to act for the things that we care about are far more powerful motivators than fear or shame.   

In our sustainability advice services and training courses, we think about the values and needs of each organisation and develop sustainability goals to match them. That’s where our membership programme becomes so useful. Learning from similar organisations across different sectors has helped our members discover appropriate sustainability goals for them, feel less alone on their sustainability journey, and practice peer accountability. 

Can the sustainability journey be made easier? 

In the past few years, our lives have all changed hugely, meaning our habits have changed, too. It can be difficult to focus our attention in a specific direction, which can result in our sustainability aims getting left behind. Even with the pressure on organisations to meet sustainability goals and a widespread awareness of climate issues, time-poor organisations may struggle to find the time to dedicate to meaningful sustainability work.  

Noticing this, we’ve adapted things like our membership offer to fit with the needs of our members, particularly when it comes to their time. Our large quarterly member events always bring in a great crowd, alongside our digital events that are held each month, but developing this programme has required a lot of listening and adaptation from our Membership Officer, Abi Hoare: 

“Members ask us for networking opportunities, and they are always so engaged at our in-person events. But there are always practical issues, from people’s availability to wider issues of transport infrastructure and budgets. With the shift to remote working, people are more spread out and structuring their lives around being online, so in-person events can be tricky. We balance our in-person sessions with online sessions, having taken accessibility concerns into consideration, but we’re always listening to ways we can expand and evolve our programme.” 

If your events are under-attended, it’s worth thinking beyond the idea that people don’t ‘want’ to engage, and questioning how these events might be inaccessible. This could be down to practical issues, such as the space used and the time chosen, as well as interconnected issues such as clear event marketing, pricing, and the return on investment for your attendees.  

Many organisations are struggling financially, particularly in the third sector. One question that comes up sometimes is why should we budget for sustainability? When budgets must be cut, it makes sense to ensure that this sustainability work is, in itself, sustainable for us. This is why we think carefully about our pricing structure, offering different tiers and kinds of support to meet each organisation’s needs and budget.  

Fiona Humphreys, our Finance Officer, has seen the organisation grow and evolve over three years. She has reflected a lot on the value sustainability training provides. 

“As climate science changes so rapidly, we need to ensure that we continue to develop alongside it. The paid services we offer factor in our team’s research into evolving climate science, and purchasing our training helps an organisation to remember the value and importance of climate consciousness. We put a value on our work because we believe it has worth – and doing so allows us to offer pro bono work where it’s most needed, while also ensuring that we can continue to provide a service that is both up to date and effective in helping our clients become more sustainable.” 

When we have conversations around the need for sustainability action, it’s important to remember the nuanced factors that affect people’s behaviour. Through our training, advice, fair work, and membership services, we work with organisations of all sizes to take the next step towards more sustainable ways of working. When we’re honest with ourselves about our progress and our pitfalls, we can begin the journey of deepening our positive impact on the planet. Even as experts, we all have a way to go, and we hope you’ll join us in navigating this complex journey.  


Ready to start your sustainability journey? Get in touch to hear about our membership, training programmes, and sustainability advice.

Holding complexity in sustainability Read More »

Wales in 2051 – Green Skills

In this mini-series, told through six characters, we explore what the world could look like in a healthy, collaborative, and inclusive future where governing structures have adapted to fit a way of life that supports planetary boundaries and fair treatment of all people, with well-being as the focus for measuring societal success.

Inspired by CAST’s social visions of low-carbon futures report, the manifesto by the Ministry of Imagination, Ciprian Sipos’ posts about future jobs, and Climate Outreach, we hope to show readers that everyone can play a huge role in achieving a sustainable present and future.

More importantly, through these stories, we want to focus on the role of skills and enabling environments to illustrate that we need all kinds of ideas, people, and institutions working together as one creative hive mind.

Our first set of stories has been developed by Camille Løvgreen and Dr Karolina Rucinska as part of their work on green skills, alongside a series of events and advice sessions.

Here is what they said:

“Nothing moves us like a good story. Through storytelling, we can imagine the future we are working towards, build hope and momentum, and come together to take collective action. These six characters and their setting let us talk, creatively, about big ideas without using big words. This makes it possible for everyone to see how they fit into the current and future world visions”

Karolina

“The idea of exploring these characters  through an imagined society with different operating structures and a different priority on the way we live is not only to imagine what a healthy coexistence between people and planet may look like, but to explore how quality of life can improve with a deeper connection to the people around us.”

Camille

Setting the scene

It’s 2051, just a year after what leaders of the past called the Net Zero deadline. Although the emissions continued to reduce over the decades, only a few benefited from the shift to low-carbon economies. Why? Worldwide, the transition was a disaster. There was a lack of planning, of imagination and foresight, of inclusion and system thinking… Everything that was not meant to happen…happened. Between 2024 and 2035, the world experienced mass unemployment, instability, closure of borders, the collapse of ecosystems, barren agricultural fields, reversal of human rights, and the collapse of economies.

A year after the big two-oh-five-zero, a leading news agency correspondent visited nations worldwide to see how they were doing. Most people had forgotten what 2050 was about, but a few remembered.

Welcome to Wales in 2051

Meet our characters

The stories are viewed through the eyes of the narrator, a journalist who sets the scene through a message sent to the editors of a leading news agency about their tour around Wales in…2051!

Starting with Adi, each story introduces a new character who describes their day. Each story leads onto the next, showing how we are all connected directly and indirectly and can positively influence each other’s lives.

Adi – a civil engineer with an expertise in environmental resilience

Cameron – a young school boy, friend of Adi and son of Luke

Luke – a family man and business owner

Aman – a community farmer

Cleo – a doctor

Gwen-Eddo – a policy-maker

Wales in 2051 – Green Skills Read More »

A Wales that cares: People, planet, and green skills – A focus on sustainability and equality

At Cynnal Cymru, we recognise that we are not the only organisation in Wales working to make sustainability challenges, and their solutions, visible and relatable.

Engaging with others is a key part of what we do and what we learn we try to share – through our advice and action planning, training – and posts like these.

We recently participated in an event organised by the Institute of Welsh Affairs (IWA) and Oxfam Cymru which highlighted the importance of acknowledging and valuing unpaid (or poorly paid) labour, a form of work that is predominantly undertaken by women across the globe and is often unrecognised.

This intersection of work and justice is close to our hearts. Cynnal Cymru is the Living Wage accreditation partner for Wales and we see Fair Work as a critical cornerstone of any equitable society and economy.

If this issue also touches you, please read on for more insights from the event from our Sustainability Strategist Karolina and further resources around the care economy, alternative economic models, inequality and climate.

A Wales that cares: People, planet, and green skills – A focus on sustainability and equality – IWA and Oxfam Cymru April 2024

I was curious and excited to attend this event and to explore how a Wales that prioritises people and the planet could be constructed. A key takeaway was that this cannot be done without first recognising and fairly rewarding unpaid (or poorly paid) labour, a form of work that is predominantly undertaken by women and is often unrecognised.

The event featured a series of debates and conversations, ignited by thought-provoking presentations by:

  • Anam Parvez , Head of Research, Oxfam GB, on care, climate justice and inequality – a perspective from the UK
  • Leah Payud, Portfolio Manager, Oxfam Philippines, on care, climate justice and gendered dimensions – a perspective from the global South.
  • Erinch Sahan, Business and Enterprise Lead, DEAL, on doughnut economics and alternative economic models
  • Helen Lucocq, Head of Strategy and Policy, Bannau Brycheiniog National Park Authority, on doughnut economics and alternative economic models in Wales.

The takeaways that we’d like to share, including resources from the event or found subsequently, are:

Necessity of a Paradigm Shift:

It’s crucial that we progress beyond using GDP as the only indicator of success. This measure has shown to be patriarchal and has been globally implemented with devastating consequences. To truly understand its impact on our climate, it’s worth listening to Mia Motely’s discussion on the imperative need for systemic change and a compelling story from Gabon.

Significance of the Care Economy:

It’s undeniable that women bear a disproportionate burden of caregiving duties. For a just transition to occur, it’s essential to recognise and appreciate these contributions. During periods of transition, it’s crucial to consider all forms of paid and unpaid labour, as the most overlooked types are often the most affected and necessary. To gain a deeper understanding, visit Oxfam’s website dedicated to care in the UK and listen to these two insightful podcasts here and here, plus an episode about the staggering amount of money women in the care sector send back home.

Making change in Wales:

If you are in a position where you can help reset this balance in Wales you can watch how one social care provider became a Living Wage employer here.

Interconnection of climate and inequality:

Climate change tends to exacerbate existing social inequalities, with minority groups often bearing the brunt. Those burdened with caring responsibilities are often left to protect and rebuild with little or no external support. Thus, climate action and disaster preparedness plans should be inclusive, considering those with caring responsibilities and people with disabilities. In this regard, developing nations have made significant strides, providing valuable lessons for developed nations. For further information, you can read stories of preparedness with gender in mind, about the impact of climate on women in rural areas, listen to the episode about preparedness in Bangladesh, heartbreaking stories about the impact on women due to climate; and about the lack of consideration for people with disabilities in action plans.

The Doughnut Model – A new business paradigm:

The Doughnut Model is an innovative framework for redesigning businesses to address both environmental and social needs. System thinking skills are indispensable for facilitating this transition. To learn more, visit the Doughnut Lab.

Green jobs and just transition across all sectors, including care:

The definition of green skills needs to be broadened to prevent exacerbating existing social inequalities.

Real Stories of Possibility:

There are countless solutions out there; they encompass technology, politics, socio-cultural changes, and are entirely achievable. Let’s make sure to share these inspiring stories! For a wealth of uplifting and inspiring stories, I recommend People Fixing the World.

The event spurred numerous questions:

  • What could these alternative metrics to GDP look like, and how can they be effectively implemented?
  • How can we ensure a just transition that benefits everyone, not just those with privilege?

We look forward to seeing these insightful discussions developed into a comprehensive position paper, which IWA should soon publish.

A Wales that cares: People, planet, and green skills – A focus on sustainability and equality Read More »

A Capital garden: how a steel company is taking action for nature

How have you decided to take action?

The creation of a biodiversity and wellbeing garden, designed to acknowledge the lengthy industrial heritage of the site and also to restore the area to a bio-productive space; introducing nesting boxes, bee hives, planters filled with pollinator friendly flowers, two ponds and a canopy with a green roof.

We see the garden as a multi-faceted tool for sustainability, it:

  • Gives nature a place to thrive
  • Is part of a wildlife corridor on site
  • Offers a real-world example of nature alongside industry
  • Is a mechanism for training
  • A clear embodiment of our sustainability aspirations
  • An inspiration for other businesses

How did you get started?

The inspiration for the garden was provided by the space itself (the Victorian walls presented an opportunity to conceive the area differently); the book ‘Islands of abandonment’ (Cal Flynn)  made me think about how places can revert to their previous states; and finally desire to do something positive and meaningful that would have internal and external benefits.

Advice came from lots of quarters; social projects Project Nestbox and the Sirhowy Bee Company, and also from gardeners within our team, alongside friends and family. We have also never stopped listening to ideas and are currently working on an edible gardening journey to share crops with our staff. 

What is a key challenge that you have faced?

The challenges came from the environment within which the garden is sited and also creating the ‘right’ balance between core business activities and maintenance. Would the bees thrive? Which plants are hardy, low maintenance and good for biodiversity? Can we allocate sufficient resource within weather windows? (we are after all, a steel company and not a botanical garden, so there is only so much time we can devote to the garden itself).  However the latter point is almost moot – where there’s a will there’s a way.

What benefits have you seen?

The benefits have been significant:

On the environment – we have returned life to a formerly barren area. The space is now full of flora and fauna, most obviously flowers, shrubs, birds, bees, insects and amphibians.  

On the workforce – I can’t think of a better project that’s communicated the values of sustainability and the importance of biodiversity, from materials re-use to eco-systems.

On the organisation – it has been a real success in convincing the outside world that we listen, think, plan and act on sustainability. This has manifested itself in improved relations with key stakeholders and customers. Banks in particular, value organisations who take their responsibilities seriously.

Do you have any words of advice for those starting their biodiversity journey?

The big takeaway from our project is no matter what resources you have – or don’t have – at your disposal, do what you can with what you’ve got. Any area can be used, waste can be upcycled. Imagination and commitment are more important than financial resources.

Capital Coated Steel is a processor of pre-finished steels and metals, offering slitting, decoiling, profiling and shearing services. A Welsh owned company established in 1972, Capital serves multiple markets including building envelope, domestic appliance, cold rooms and general manufacturing. At Capital we believe in long-term relationships, looking after our customers, supporting staff, contributing to the local community and taking our sustainability responsibilities seriously.

Not sure where to start on your own biodiversity journey? Check out our Nature Wise course to learn about the links between human activity and ecosystem disruption. Our eco-literacy training will help you develop the knowledge to enable you and your organisation to take action for nature recovery.

A Capital garden: how a steel company is taking action for nature Read More »

Welcome to Wales in 2051

Over the next few weeks, Camille Løvgreen and Dr Karolina Rucinska will share six stories to inspire the existing generation to take a creative approach to solving issues that previous generations have left for us.

Inspired by CAST’s social visions of low-carbon futures report, the manifesto by the Ministry of Imagination, Ciprian Sipos’ posts about future jobs, and Climate Outreach, Karolina and Camille hope to show readers that everyone can play a huge role in achieving a sustainable present and future.

More importantly, through these stories, they want to focus on the role of skills and enabling environments to illustrate that we need all kinds of ideas, people, and institutions working together as one creative hive mind. These stories make up part of Karolina’s and Camille’s current work on green skills, alongside a series of green skills events and advice sessions.

Here is what they said:

“Nothing moves us like a good story. Through storytelling, we can imagine the future we are working towards, build hope and momentum, and come together to take collective action. These six characters and their setting let us talk, creatively, about big ideas without using big words. This makes it possible for everyone to see how they fit into the current and future world visions.” – Karolina

“The idea of exploring these characters through an imagined society with different operating structures and a different priority on the way we live is not only to imagine what a healthy coexistence between people and planet may look like, but to explore how quality of life can improve with a deeper connection to the people around us.” – Camille 

What can you expect?

The stories start by setting the scene for what it is like to live in Wales in 2051. 

Each week, they introduce a character who describes their day. In doing so, they talk about things that have always mattered to us as human beings: home, food, community, education, health, safety, and a sense of belonging. 

These characters are:

  • Adi – a civil engineer with an expertise in environmental resilience
  • Cameron – a young school boy, friend of Adi and son of Luke
  • Luke – a family man and business owner
  • Aman – a community farmer
  • Cleo – a doctor
  • Gwen-Eddo – a policy-maker 
  • The narrator, whose name is unknown, who works as a correspondent for a leading news agency

Each story leads on to the next, showing how we are all connected directly and indirectly and can positively influence each other’s lives.

They kick off the story by setting the scene in which a correspondent sends a message to editors of a leading news agency about the tour around Wales in…2051!

Read on for the first edition in the series…

Setting the Scene

In this first post, Karolina and Camille outline the world as they see it in 2051.

It’s 2051, just a year after what leaders of the past called the Net Zero deadline. Although the emissions continued to reduce over the decades, only a few benefitted from the shift to low-carbon economies. Why? Worldwide, the transition was a disaster. There was a lack of planning, of imagination and foresight, of inclusion and system thinking. Everything that was not meant to happen…happened. Between 2024 and 2035, the world experienced mass unemployment, instability, closure of borders, the collapse of ecosystems, barren agricultural fields, reversal of human rights, and the collapse of economies.

A year after the big two-oh-five-zero, a leading news agency correspondent visited nations worldwide to see how they were doing. Most people had forgotten what 2050 was about, but a few remembered. 

Here is the reporter’s correspondence to the editors:

I have made it at last. 
As you know, Wales, like other nations, was not spared. But…after a decade of the Great Discontent, when everything seemed to be going wrong, from the economy to the environment to social systems, they did something spectacular – and yet pretty simple. Here is what I have been able to gather so far. 
Firstly, they – that is, everyone from school teachers to policymakers to community leaders and influencers – took the lessons from what had gone wrong. Some outcomes were their own doing, and some were not. In fact, many were the result of actions by previous generations, some going back hundreds of years! Because there was nobody left from those generations to blame, a farmer called Aman told me, it was a blessing in disguise. They could move past talking about the problems facing their communities, and towards taking action to fix them. One of the inspiring people I met, Adi, said, “We knew there was no point in just talking about our problems any longer. We couldn't change the past, and we are living in the reality of them today.”
Secondly, they went back to the recommendations their predecessors had made over the decades and decided to finally implement them, keeping in line with the principles of sustainable development. Their leaders, from all political parties, communities and businesses, adopted the mantra, “We are better than division, we are better than fear, and greed; we are a nation of sanctuary to people and nature, we can't live without nature and we can't rebuild lives without people.” I thought this was pretty inspiring, but I wasn't sure how real it was. 
Well, I saw for myself that they implemented the Well-being of Future Generations Act, which they had dug up from decades-old documentation, to its full! They started by acting on what mattered to them the most. One of the leaders, a business owner named Luke, told me: “When we remind ourselves we are the homo resilient, living here in service of this planet and honouring the past and the present, we achieve all and more than our predecessors dreamt about.”
I know what you are thinking: "Ah, of course someone would say that if they knew they were going to be interviewed by a leading news agency.” I thought that too, but just wait until you hear more. 
Sorry for this short message. But having spent just one day here, I think these folks have mastered the art of the possible. 
This is all I have to say for now. I will update you again in a week!

Would you like to know more about Wales in 2051? Next week’s story follows Adi, a civil engineer, who spends a day showing the news correspondent around. 

Welcome to Wales in 2051 Read More »

Scroll to Top