Running a successful and responsible business is perhaps more challenging today than ever before. In a complex landscape of risks and opportunities, technological innovation is moving at an unprecedented pace, resource availability and social instability are immediate challenges, and companies must navigate capricious policy conditions while competing versions of reality have destroyed trust. Nonetheless, stakeholders want businesses to address the pressure our planet and its population are under.
Sustainable Development provides businesses with a clear unifying vision for a viable and prosperous economy of the future.
Ambitious sustainability targets have been set at every level from individual companies to international pacts. Approaching the midpoint of the UN ‘Decade of Action’, the time to deliver on these commitments to avoid the worst impacts of climate change and inequality is now. However, progress is not happening fast enough, and in some cases is reversing. Business professionals must be equipped and empowered with robust solutions to respond to the challenges spanning all three tenets of ESG.
Through panel discussions, fireside chats, hands-on practical workshops, and extensive networking opportunities, the UN Global Compact Network UK’s Annual Summit will bring together stakeholders from across sectors for practical, output-focused discussions, to give you the strategic insights needed to bridge the ambition to action gap and transform your business for people, planet, and prosperity.
All key takeaways from the day will be captured and made exclusively available to attendees, forming a strategic action plan to accelerate sustainability solutions.
Living daily on this planet, particularly in Western countries, we are all faced with the reality of our disproportionate contribution to the climate crisis. We know that we have a responsibility to do something – but what? With so many conflicting and changing sustainability narratives, it can be difficult to know the right thing to do when faced with complex and complicated advice. How can you know that the information you’re receiving is accurate, timely, and the best option for you and the wider world around us?
We are in a time of climate anxiety, with so many apparent ‘quick fixes’ that make us feel good but turn out to do more harm than good. The fear of accidentally causing more harm can lead us to become frozen by indecision, stuck with old sustainability policies and practices and no real shift in our mindsets. It’s scary to look carefully at our climate impact, particularly when we know that everything we do necessarily impacts our environment and other people. Will we be judged by others for not knowing the newest advice? What if we can’t make the changes suggested to us because of issues like finances, staffing shortages, or accessibility?
As an organisation working to help people change their behaviours around climate and nature, we’ve thought carefully about the nuance and complexity of sustainability conversations. We know that shame is not a good motivator and that the weight of eco-anxiety can take a heavy toll. In order to make collective change, we must be each other’s allies and cheerleaders. Our model of training, membership, and advice services all seek to meet every organisation where they’re at, without judgement, and work together to get you to the next step of your journey. We also don’t shy away from recognising the emotional impact that dealing with these issues can bring. We aim to create space for understanding and managing that emotional impact.
Our staff have reflected on how they manage the complexity of sustainability conversations, as experts who have spent years working to help change mindsets and behaviours across small and large organisations. If we can carry the complexity of knowing our lives necessarily contribute to climate change, while still reducing our impact and protecting our land, we can find the hope that leads to action.
Making Climate Science Accessible
Our climate is one of the few things that impacts all of us all of the time. Yet climate science is often siloed and separated from the general public, who receive advice and instructions without always knowing why and the costs and benefits of both action and inaction. As sustainability experts, we must be open to these questions and concerns from the general public and translate what we know into language that resonates with them.
Phoebe Nicklin, our Policy and Engagement Officer, uses her background in community engagement to connect dense policy research with the people whose lives will be affected by it.
“It always comes back to the people for me. Who am I trying to make the world a better place for? I think about the people in my community, my friends and family, and future generations, and I’d like to make the world a better place for them. For me, when I get bogged down in details or disheartened at things not moving fast enough, I bring things back to that personal level. We like to say that by grounding it in the earth and bringing things back to basics the complexities become less scary.”
Connecting to people and their stories is crucial to maintaining hope for our future, and remembering that sustainability is interconnected with all our other social concerns. We believe that most people and organisations want to care about sustainability and the world around us. We are all living in the world, so why wouldn’t we? It is unfair to suggest that people don’t care about sustainability issues, when maybe they just don’t yet understand them. We’ve all experienced that feeling of embarrassment when we don’t know something we think we should. We aim to not make anyone feel that way, and we do that by creating ways for groups to engage in and understand climate science in the format that suits them.
“Most people don’t know the language of sustainability, and I don’t blame them – it’s really jargony. I want instead to connect them to the day-to-day of what does this look like in practice, making it more tangible so it isn’t this theoretically abstract thing. Our Wales in 2051 stories were an example of connecting people to those tangible things, bringing in practices towards a better quality of life with more inclusion, more collaboration, and seeing how that can look in real life.”
When we envision a better future for our communities, we may imagine access to nutritious food, great healthcare, and a thriving natural world. How do we get there from where we are now? The practical work to get us there can take different forms, and we must think about the ways people in all positions of society can come together to create change. If we think of sustainability as simply farming or cleaning rivers (although these are certainly crucial parts!), we neglect many of the human elements of this work that are blocking us from making progress.
What is blocking us from making change?
In a country suffering a cost-of-living crisis and still recovering from the COVID-19 pandemic, it’s not surprising that people are still focused on rebuilding and trying to regain lost ground, with less time to focus on sustainability. If people are struggling to meet their basic needs, how can they find the time and energy to take care of our world? In our roles as agents of change towards a better climate, we must recognise those who have been excluded from and forgotten in climate conversations. How can we claim to be looking after our planet without looking after those who are most marginalised within it?
“I’ve always been someone who wants to do a job that helps people. When an organisation becomes Living Wage accredited, they obviously have to pay the real Living Wage as a minimum. So in order to accredit, lots of organisations will give their staff a pay rise to meet that minimum. I think that’s the biggest part where I see that we’re making an impact, changing people’s lives for the better.”
Have you ever rushed into sustainability action, only to find that people don’t seem to want to engage with it? Especially within organisations, leaders can sometimes be out of touch with their staff, not knowing how to engage them with new sustainability practices. Instead of simply introducing new mandatory policies, we can dig a little deeper into understanding what our staff need. When our staff are paid well, feel respected, and trust us to support and nurture them, they are more likely to engage with new policies and practices.
How do we effectively change hearts, minds, and actions?
While most of us are aware of the climate crisis, we are all on different steps on our journey to understanding our sustainability responsibilities. Every individual and organisation has a different idea of the best steps for them. With different values, priorities and concerns, one path of action may be perfect for one organisation and impossible for another.
If we meet these conversations with rigidity, assuming that we know what is best for an organisation or individual, we are bound to experience resistance and may even end up pushing them further away.
Our new Sustainability Trainer, Chris Woodfield, is used to encouraging conversations with people on all steps of their journey, having started his career working within community activism.
“For me, it’s about framing what we’re doing. One tool I often use is called The Business Transformation Compass from Forum for the Future. It looks at what mindset we’re coming from, and looking to shift our thinking from a risk mitigation and zero harm mindset towards a do good and just and regenerative mindset focused on building capacity for justice and regeneration. This helps us look at the system as a whole to move beyond sustaining and maintaining to enabling life to flourish and thrive.”
Conversations around changing attitudes and habits can be tricky and need to be handled with care. If we want to turn sustainability aims into actions, we need to recognise that a sense of control and agency to act for the things that we care about are far more powerful motivators than fear or shame.
In our sustainability advice services and training courses, we think about the values and needs of each organisation and develop sustainability goals to match them. That’s where our membership programme becomes so useful. Learning from similar organisations across different sectors has helped our members discover appropriate sustainability goals for them, feel less alone on their sustainability journey, and practice peer accountability.
Can the sustainability journey be made easier?
In the past few years, our lives have all changed hugely, meaning our habits have changed, too. It can be difficult to focus our attention in a specific direction, which can result in our sustainability aims getting left behind. Even with the pressure on organisations to meet sustainability goals and a widespread awareness of climate issues, time-poor organisations may struggle to find the time to dedicate to meaningful sustainability work.
Noticing this, we’ve adapted things like our membership offer to fit with the needs of our members, particularly when it comes to their time. Our large quarterly member events always bring in a great crowd, alongside our digital events that are held each month, but developing this programme has required a lot of listening and adaptation from our Membership Officer, Abi Hoare:
“Members ask us for networking opportunities, and they are always so engaged at our in-person events. But there are always practical issues, from people’s availability to wider issues of transport infrastructure and budgets. With the shift to remote working, people are more spread out and structuring their lives around being online, so in-person events can be tricky. We balance our in-person sessions with online sessions, having taken accessibility concerns into consideration, but we’re always listening to ways we can expand and evolve our programme.”
If your events are under-attended, it’s worth thinking beyond the idea that people don’t ‘want’ to engage, and questioning how these events might be inaccessible. This could be down to practical issues, such as the space used and the time chosen, as well as interconnected issues such as clear event marketing, pricing, and the return on investment for your attendees.
Many organisations are struggling financially, particularly in the third sector. One question that comes up sometimes is why should we budget for sustainability? When budgets must be cut, it makes sense to ensure that this sustainability work is, in itself, sustainable for us. This is why we think carefully about our pricing structure, offering different tiers and kinds of support to meet each organisation’s needs and budget.
Fiona Humphreys, our Finance Officer, has seen the organisation grow and evolve over three years. She has reflected a lot on the value sustainability training provides.
“As climate science changes so rapidly, we need to ensure that we continue to develop alongside it. The paid services we offer factor in our team’s research into evolving climate science, and purchasing our training helps an organisation to remember the value and importance of climate consciousness. We put a value on our work because we believe it has worth – and doing so allows us to offer pro bono work where it’s most needed, while also ensuring that we can continue to provide a service that is both up to date and effective in helping our clients become more sustainable.”
When we have conversations around the need for sustainability action, it’s important to remember the nuanced factors that affect people’s behaviour. Through our training, advice, fair work, and membership services, we work with organisations of all sizes to take the next step towards more sustainable ways of working. When we’re honest with ourselves about our progress and our pitfalls, we can begin the journey of deepening our positive impact on the planet. Even as experts, we all have a way to go, and we hope you’ll join us in navigating this complex journey.
Ready to start your sustainability journey?Get in touch to hear about our membership, training programmes, and sustainability advice.
In this mini-series, told through six characters, we explore what the world could look like in a healthy, collaborative, and inclusive future where governing structures have adapted to fit a way of life that supports planetary boundaries and fair treatment of all people, with well-being as the focus for measuring societal success.
More importantly, through these stories, we want to focus on the role of skills and enabling environments to illustrate that we need all kinds of ideas, people, and institutions working together as one creative hive mind.
Our first set of stories has been developed by Camille Løvgreen and Dr Karolina Rucinska as part of their work on green skills, alongside a series of events and advice sessions.
Here is what they said:
“Nothing moves us like a good story. Through storytelling, we can imagine the future we are working towards, build hope and momentum, and come together to take collective action. These six characters and their setting let us talk, creatively, about big ideas without using big words. This makes it possible for everyone to see how they fit into the current and future world visions”
Karolina
“The idea of exploring these characters through an imagined society with different operating structures and a different priority on the way we live is not only to imagine what a healthy coexistence between people and planet may look like, but to explore how quality of life can improve with a deeper connection to the people around us.”
Camille
Setting the scene
It’s 2051, just a year after what leaders of the past called the Net Zero deadline. Although the emissions continued to reduce over the decades, only a few benefited from the shift to low-carbon economies. Why? Worldwide, the transition was a disaster. There was a lack of planning, of imagination and foresight, of inclusion and system thinking… Everything that was not meant to happen…happened. Between 2024 and 2035, the world experienced mass unemployment, instability, closure of borders, the collapse of ecosystems, barren agricultural fields, reversal of human rights, and the collapse of economies.
A year after the big two-oh-five-zero, a leading news agency correspondent visited nations worldwide to see how they were doing. Most people had forgotten what 2050 was about, but a few remembered.
The stories are viewed through the eyes of the narrator, a journalist who sets the scene through a message sent to the editors of a leading news agency about their tour around Wales in…2051!
Starting with Adi, each story introduces a new character who describes their day. Each story leads onto the next, showing how we are all connected directly and indirectly and can positively influence each other’s lives.
Adi – a civil engineer with an expertise in environmental resilience
At Cynnal Cymru, we recognise that we are not the only organisation in Wales working to make sustainability challenges, and their solutions, visible and relatable.
Engaging with others is a key part of what we do and what we learn we try to share – through our advice and action planning, training – and posts like these.
We recently participated in an event organised by the Institute of Welsh Affairs (IWA) and Oxfam Cymru which highlighted the importance of acknowledging and valuing unpaid (or poorly paid) labour, a form of work that is predominantly undertaken by women across the globe and is often unrecognised.
This intersection of work and justice is close to our hearts. Cynnal Cymru is the Living Wage accreditation partner for Wales and we see Fair Work as a critical cornerstone of any equitable society and economy.
If this issue also touches you, please read on for more insights from the event from our Sustainability Strategist Karolina and further resources around the care economy, alternative economic models, inequality and climate.
A Wales that cares: People, planet, and green skills – A focus on sustainability and equality – IWA and Oxfam Cymru April 2024
I was curious and excited to attend this event and to explore how a Wales that prioritises people and the planet could be constructed. A key takeaway was that this cannot be done without first recognising and fairly rewarding unpaid (or poorly paid) labour, a form of work that is predominantly undertaken by women and is often unrecognised.
The event featured a series of debates and conversations, ignited by thought-provoking presentations by:
Anam Parvez , Head of Research, Oxfam GB, on care, climate justice and inequality – a perspective from the UK
Leah Payud, Portfolio Manager, Oxfam Philippines, on care, climate justice and gendered dimensions – a perspective from the global South.
Erinch Sahan, Business and Enterprise Lead, DEAL, on doughnut economics and alternative economic models
Helen Lucocq, Head of Strategy and Policy, Bannau Brycheiniog National Park Authority, on doughnut economics and alternative economic models in Wales.
The takeaways that we’d like to share, including resources from the event or found subsequently, are:
It’s undeniable that women bear a disproportionate burden of caregiving duties. For a just transition to occur, it’s essential to recognise and appreciate these contributions. During periods of transition, it’s crucial to consider all forms of paid and unpaid labour, as the most overlooked types are often the most affected and necessary. To gain a deeper understanding, visit Oxfam’s website dedicated to care in the UK and listen to these two insightful podcasts here and here, plus an episode about the staggering amount of money women in the care sector send back home.
The Doughnut Model is an innovative framework for redesigning businesses to address both environmental and social needs. System thinking skills are indispensable for facilitating this transition. To learn more, visit the Doughnut Lab.
Green Jobs & Just Transition Across All Sectors, Including Care:
The definition of green skills needs to be broadened to prevent exacerbating existing social inequalities.
Real Stories of Possibility:
There are countless solutions out there; they encompass technology, politics, socio-cultural changes, and are entirely achievable. Let’s make sure to share these inspiring stories! For a wealth of uplifting and inspiring stories, I recommend People Fixing the World.
The event spurred numerous questions:
How can we incorporate care work into our economic models and create meaningful and fair jobs within the care sector? This micro-care case study from Flintshire County Council is one idea for a different approach.
What could these alternative metrics to GDP look like, and how can they be effectively implemented?
How can we ensure a just transition that benefits everyone, not just those with privilege?
We look forward to seeing these insightful discussions developed into a comprehensive position paper, which IWA should soon publish.
The creation of a biodiversity and wellbeing garden, designed to acknowledge the lengthy industrial heritage of the site and also to restore the area to a bio-productive space; introducing nesting boxes, bee hives, planters filled with pollinator friendly flowers, two ponds and a canopy with a green roof.
We see the garden as a multi-faceted tool for sustainability, it:
Gives nature a place to thrive
Is part of a wildlife corridor on site
Offers a real-world example of nature alongside industry
Is a mechanism for training
A clear embodiment of our sustainability aspirations
An inspiration for other businesses
How did you get started?
The inspiration for the garden was provided by the space itself (the Victorian walls presented an opportunity to conceive the area differently); the book ‘Islands of abandonment’ (Cal Flynn) made me think about how places can revert to their previous states; and finally desire to do something positive and meaningful that would have internal and external benefits.
Advice came from lots of quarters; social projects Project Nestbox and the Sirhowy Bee Company, and also from gardeners within our team, alongside friends and family. We have also never stopped listening to ideas and are currently working on an edible gardening journey to share crops with our staff.
What is a key challenge that you have faced?
The challenges came from the environment within which the garden is sited and also creating the ‘right’ balance between core business activities and maintenance. Would the bees thrive? Which plants are hardy, low maintenance and good for biodiversity? Can we allocate sufficient resource within weather windows? (we are after all, a steel company and not a botanical garden, so there is only so much time we can devote to the garden itself). However the latter point is almost moot – where there’s a will there’s a way.
What benefits have you seen?
The benefits have been significant:
On the environment – we have returned life to a formerly barren area. The space is now full of flora and fauna, most obviously flowers, shrubs, birds, bees, insects and amphibians.
On the workforce – I can’t think of a better project that’s communicated the values of sustainability and the importance of biodiversity, from materials re-use to eco-systems.
On the organisation – it has been a real success in convincing the outside world that we listen, think, plan and act on sustainability. This has manifested itself in improved relations with key stakeholders and customers. Banks in particular, value organisations who take their responsibilities seriously.
Do you have any words of advice for those starting their biodiversity journey?
The big takeaway from our project is no matter what resources you have – or don’t have – at your disposal, do what you can with what you’ve got. Any area can be used, waste can be upcycled. Imagination and commitment are more important than financial resources.
Capital Coated Steel is a processor of pre-finished steels and metals, offering slitting, decoiling, profiling and shearing services. A Welsh owned company established in 1972, Capital serves multiple markets including building envelope, domestic appliance, cold rooms and general manufacturing. At Capital we believe in long-term relationships, looking after our customers, supporting staff, contributing to the local community and taking our sustainability responsibilities seriously.
Not sure where to start on your own biodiversity journey? Check out our Nature Wise course to learn about the links between human activity and ecosystem disruption. Our eco-literacy training will help you develop the knowledge to enable you and your organisation to take action for nature recovery.
Over the next few weeks, Camille Løvgreen and Dr Karolina Rucinska will share six stories to inspire the existing generation to take a creative approach to solving issues that previous generations have left for us.
More importantly, through these stories, they want to focus on the role of skills and enabling environments to illustrate that we need all kinds of ideas, people, and institutions working together as one creative hive mind. These stories make up part of Karolina’s and Camille’s current work on green skills, alongside a series of green skills events and advice sessions.
Here is what they said:
“Nothing moves us like a good story. Through storytelling, we can imagine the future we are working towards, build hope and momentum, and come together to take collective action. These six characters and their setting let us talk, creatively, about big ideas without using big words. This makes it possible for everyone to see how they fit into the current and future world visions.” – Karolina
“The idea of exploring these characters through an imagined society with different operating structures and a different priority on the way we live is not only to imagine what a healthy coexistence between people and planet may look like, but to explore how quality of life can improve with a deeper connection to the people around us.” – Camille
What can you expect?
The stories start by setting the scene for what it is like to live in Wales in 2051.
Each week, they introduce a character who describes their day. In doing so, they talk about things that have always mattered to us as human beings: home, food, community, education, health, safety, and a sense of belonging.
These characters are:
Adi – a civil engineer with an expertise in environmental resilience
Cameron – a young school boy, friend of Adi and son of Luke
Luke – a family man and business owner
Aman – a community farmer
Cleo – a doctor
Gwen-Eddo – a policy-maker
The narrator, whose name is unknown, who works as a correspondent for a leading news agency
Each story leads on to the next, showing how we are all connected directly and indirectly and can positively influence each other’s lives.
They kick off the story by setting the scene in which a correspondent sends a message to editors of a leading news agency about the tour around Wales in…2051!
Read on for the first edition in the series…
Setting the Scene
In this first post, Karolina and Camille outline the world as they see it in 2051.
It’s 2051, just a year after what leaders of the past called the Net Zero deadline. Although the emissions continued to reduce over the decades, only a few benefitted from the shift to low-carbon economies. Why? Worldwide, the transition was a disaster. There was a lack of planning, of imagination and foresight, of inclusion and system thinking. Everything that was not meant to happen…happened. Between 2024 and 2035, the world experienced mass unemployment, instability, closure of borders, the collapse of ecosystems, barren agricultural fields, reversal of human rights, and the collapse of economies.
A year after the big two-oh-five-zero, a leading news agency correspondent visited nations worldwide to see how they were doing. Most people had forgotten what 2050 was about, but a few remembered.
Here is the reporter’s correspondence to the editors:
I have made it at last.
As you know, Wales, like other nations, was not spared. But…after a decade of the Great Discontent, when everything seemed to be going wrong, from the economy to the environment to social systems, they did something spectacular – and yet pretty simple. Here is what I have been able to gather so far.
Firstly, they – that is, everyone from school teachers to policymakers to community leaders and influencers – took the lessons from what had gone wrong. Some outcomes were their own doing, and some were not. In fact, many were the result of actions by previous generations, some going back hundreds of years! Because there was nobody left from those generations to blame, a farmer called Aman told me, it was a blessing in disguise. They could move past talking about the problems facing their communities, and towards taking action to fix them. One of the inspiring people I met, Adi, said, “We knew there was no point in just talking about our problems any longer. We couldn't change the past, and we are living in the reality of them today.”
Secondly, they went back to the recommendations their predecessors had made over the decades and decided to finally implement them, keeping in line with the principles of sustainable development. Their leaders, from all political parties, communities and businesses, adopted the mantra, “We are better than division, we are better than fear, and greed; we are a nation of sanctuary to people and nature, we can't live without nature and we can't rebuild lives without people.” I thought this was pretty inspiring, but I wasn't sure how real it was.
Well, I saw for myself that they implemented the Well-being of Future Generations Act, which they had dug up from decades-old documentation, to its full! They started by acting on what mattered to them the most. One of the leaders, a business owner named Luke, told me: “When we remind ourselves we are the homo resilient, living here in service of this planet and honouring the past and the present, we achieve all and more than our predecessors dreamt about.”
I know what you are thinking: "Ah, of course someone would say that if they knew they were going to be interviewed by a leading news agency.” I thought that too, but just wait until you hear more.
Sorry for this short message. But having spent just one day here, I think these folks have mastered the art of the possible.
This is all I have to say for now. I will update you again in a week!
Would you like to know more about Wales in 2051? Next week’s story follows Adi, a civil engineer, who spends a day showing the news correspondent around.
Camille will b responsible forhelpingguideingCynnal Cymru’s clientstowards more effectiveandthrough their transitiontosustainable practices by providing them with personalised andmanageable action points. Camille joins our team of specialistsproviding advice to organisationswho want to become sustainable, led by our Sustainability Strategist Dr Karolina Rucinska., whohas recently been promoted as a manager to lead this growing team.Karolina said:‘Camille brings a wealth of knowledge to the team and has a talent for systems thinking,explaining complex topics in a engaging and impactful way, and insights that help shift mindsetswhile offering practical solutions.’Camille previously collaborated with Cynnal Cymru on sustainability guides for SMEsalongwith co-creator Gillian Rumsey.Theisfree guidesdelvesinto a range of topics, such as wastemanagement, energy efficiency, responsible material sourcing, and sustainable supply chainmanagement, among others. Each guide delivers clear, actionable recommendations, illustratedwith real-life examples to motivate and steer SMEs towards a sustainable future.Camille said:‘As a recent Sustainable Development graduate, I am thrilled about the possibility to not onlycarry out my knowledge and skills in practice, but to work with a talented and inspiringSustainability Strategist who is able to think holistically in her approach to addressingunsustainable practices. Already in my first two weeks of being in my new role, I have beenencouraged to set goals for yearly progress that merges my personal passions with project ideasthat can be developed within the organisation. As you can image, I am excited to get started onsome of these projects and work towards minimising unsustainable business practices aroundWales.Whilst new to the role, this is not my first time working with Cynnal Cymru. Earlier last year, Idid a four-month internship working with Karolina Rucinska to develop sustainability guides forSMEs. It was based on this positive experience that I decided to apply for a job in theorganisation. However, I was unsuccessful in the first attempt. Nevertheless, the feedback I wasgiven following the interview process gave me great insight into what I did well and what I couldhave done better. So, when another relevant job posting surfaced from Cynnal Cymru monthslater, I applied for the job and I applied the feedback, which, I believe, is what gave me theadvantage. Being a little persistent does have its charm I suppose.’Camille moved to the UK from Denmark, pursuing her passion for and education in systems-focused approaches, and specifically how their application can build and enhance localcommunity agency and ownership. She brings with her extensive knowledge and understandingof how global challenges interlink, and their impact on local communities, and is always keen toexplore these challenges and find effective strategies for addressing them.CTA (signpost to new Sustainability Advice page or email?):So, whether your organisation is taking its first steps towards emissions-reduction or in need of acomprehensive footprint and action plan, we have the expertise to help you achieve your goals.If developing a sustainability strategy, action planor staff workshop for idea-generation has been on your to-do list,then Camille and Karolina are keen tohelp!Please get in touchat…. Or learn morehere (if Advice page ready
Camille will be responsible for helping Cynnal Cymru’s clients towards more effective and sustainable practices by providing them with personalised and manageable action points. Camille joins our team of specialists, led by our Sustainability Strategist Dr Karolina Rucinska.
Karolina said: ‘Camille brings a wealth of knowledge to the team and has a talent for systems thinking, explaining complex topics in a engaging and impactful way, and insights that help shift mindsets while offering practical solutions.’
Camille previously collaborated with Cynnal Cymru on sustainability guides for SMEs along with co-creator Gillian Rumsey. The free guides delves into a range of topics, such as waste management, energy efficiency, responsible material sourcing, and sustainable supply chain management. Each guide delivers clear, actionable recommendations, illustrated with real-life examples to motivate and steer SMEs towards a sustainable future.
Camille said: ‘As a recent Sustainable Development graduate, I am thrilled about the possibility to not only carry out my knowledge and skills in practice, but to work with a talented and inspiring Sustainability Strategist who is able to think holistically in her approach to addressing unsustainable practices. Already in my first two weeks of being in my new role, I have been encouraged to set goals for yearly progress that merges my personal passions with project ideas that can be developed within the organisation. As you can image, I am excited to get started on some of these projects and work towards minimising unsustainable business practices around Wales.
Whilst new to the role, this is not my first time working with Cynnal Cymru. Earlier last year, I did a four-month internship working with Karolina Rucinska to develop sustainability guides for SMEs. It was based on this positive experience that I decided to apply for a job in the organisation. However, I was unsuccessful in the first attempt. Nevertheless, the feedback I was given following the interview process gave me great insight into what I did well and what I could have done better. So, when another relevant job posting surfaced from Cynnal Cymru months later, I applied for the job and I applied the feedback, which, I believe, is what gave me the advantage. Being a little persistent does have its charm I suppose.’
Camille moved to the UK from Denmark, pursuing her passion for and education in systems-focused approaches, and specifically how their application can build and enhance local community agency and ownership. She brings with her extensive knowledge and understanding of how global challenges interlink, and their impact on local communities, and is always keen to explore these challenges and find effective strategies for addressing them.
So, whether your organisation is taking its first steps towards emissions-reduction or in need of a comprehensive footprint and action plan, we have the expertise to help you achieve your goals.
If developing a sustainability strategy, action plan or staff workshop for idea-generation has been on your to-do list, then Camille and Karolina are keen to help! Please get in touch at advice@cynnalcymru.com or learn more here.
Carbon Accounting is a process that assesses your organisation’s impact on the climate (known as your carbon footprint), from the electricity your office uses, to the travel-to-work habits of your staff, to the supply chains you use. It can be an extensive process that often takes several months.
Most businesses, especially small businesses, can’t afford to employ someone to focus on carbon accounting, which is why you can hire a Carbon Accountant to do this for you. You know you’re getting someone qualified, who understands carbon accounting inside-out, and can lead your staff through the process of getting all the necessary data and documents together. Cynnal Cymru has just launched a Carbon Accounting service for small and medium businesses across Wales!
Can I do my own carbon accounting?
You can absolutely do your own carbon accounting. If you’d prefer to do it yourself, Cynnal Cymru can provide advice on the best tools to use – or you can become a member for free advice on the process from our Sustainability Advisors.
If you do choose to do your own carbon accounting, you’ll need a lot of different data, including:
Number of staff
Company turnover
Metered gas, water, and electricity usage
Weight and type of waste
Types, number, and weight of goods purchased
Money spent on services
Transportation in type and distance for business travel and staff commutes
Even just collecting this information and ensuring you don’t miss anything out can seem a daunting task, which might not feel worth it for small businesses. Hiring someone to guide you through that process, ensure you get all the right information, and then do the calculations for you can lift a weight off your shoulders – and for a fraction of the price of a full-time employee!
Why should I care about carbon accounting?
It’s a great question that we hear often – why does my organisation need carbon accounting? Is carbon accounting just for big businesses with huge carbon footprints?
While big businesses should absolutely be leading the way on carbon footprinting, all organisations of every size should be thinking about their carbon impacts. We are currently in a climate crisis, and if we ignore our own contributions then we will end up causing further harm. In Wales, we are legally committed (through the Environment (Wales) Act 2016) to reduce our carbon emissions to net zero by 2050. That’s only 26 years away! Whether you have just started a new business or are an established not-for-profit that has started looking carefully at its carbon output, you’ll want to start working towards net zero emissions in your organisation sooner rather than later.
Beyond your legal requirements, going through carbon accounting helps you better understand your emissions and gives you opportunities for reduction. If you base your organisation’s sustainability decisions on guesses, you may overlook big areas for improvement and mislead your staff, suppliers or community. With Carbon Accounting, you can set targets based on real data, which you can monitor based on international standards and targets. With the support of a Carbon Accountant, you can compare your performance year after year and see your progress towards your goals. You will feel more secure in your carbon targets and your team will be able to see the results of the changes they make.
Can I afford to do Carbon Accounting?
We know that small businesses, charities, and nonprofits operatre within very tight budgets. We get it! As a charity ourselves, we understand that you can’t afford to pay for services you don’t need.
At Cynnal Cymru, we’ve developed a model that works best for organisations like yours and takes into account the pressures on both your time and resources. From £2,250 plus VAT, you can get a full carbon footprint assessment, recommendations for emissions reductions, and a final report that can be shared with your board, customers, and stakeholders.
We also see our role as educational, so as we go through this service, we’ll explain each step to you and give you tips on understanding and improving your carbon footprint. That means that, after your initial carbon accounting process, you may well be equipped to go off and do it yourself in future years. If you want some support and guidance without going through the whole process every year, you can become a member to get free support from our Sustainability Advisors on your carbon accounting needs.
Do you provide any discounts to certain organisations?
Yes! At Cynnal Cymru, our Carbon Accounting package has been developed for small and medium organisations.
Our service is best for (but not limited to):
Organisations of 1-49 employees
Not-for-profit organisations
Organisations in one building or location — including rented offices
Organisations that offer services rather than sell and manufacture goods
We provide a Membership programme for organisations like these, which provides you with benefits such as networking, events, and added support from our team. As a Cynnal Cymru member, you will receive a 10% discount on your Carbon Accounting services, as well as free consultancy from our Sustainability Advisors.
How do I start my Carbon Accounting journey?
Ready to speak to the team? You can contact us to speak to a Sustainability Advisor and begin your journey!
Why holding a space for nature-connection is my dream job
Our Sustainability Trainer Sara Wynne-Pari discusses her sustainability journey.
Growing up in rural North Wales has greatly influenced my love for nature and my dedication to protecting the natural environment. Although I’ve worked across a wide variety of disciplines, nature and biodiversity have been a constant underlying theme. I enjoy helping others on their sustainability journey and being a good environmental communicator, able to understand and tailor discussions to individual needs, has been integral to my work.
This passion for both nature and communication has led me to be the lead trainer and project manager for Nature Wise, our eco-literacy training programme. I also develop content and deliver bespoke nature-based training to help organisations improve their understanding of the nature crisis and recognise ways they can take action to reverse it.
I’m currently studying an IEMA-accredited MSc in Environmental and Business Management at Bangor University. Although I was nervous to return to education two decades after my bachelor’s degree, I have found the experience re-energising. It is rewarding to develop my own knowledge but also great to be able to apply all the experience and insights I have gained to what I’m learning.
When I’m not working, you’ll find me exploring the beaches of Ynys Mon, waiting for the cuckoo’s return to Nant Ffrancon, looking for new swimming spots or riding my electric bike through Eryri (Snowdonia). Delivering the NatureWise course has given me an even deeper respect and connection to nature and I feel very lucky to be able to hold a space for others to explore this through the course.
Nature Wise is a science-based, action-focused course to help participants understand the relationships between people and natural systems. It shares knowledge, builds understanding and provides the tools to motivate and catalyse action.
We can’t live without nature — it provides us with the essentials for life, such as clean air, water, and food, and greatly contributes to our physical and mental wellbeing. It is our best ally in the fight against climate change.
There’s a way we can all incorporate nature into our work – of course planting trees and volunteering outdoors is important but it’s not everyone’s cup of tea. There are lots of other ways we can help, for example, you could become a nature champion at work, sharing tips and ideas with your colleagues; encouraging your organisation to incorporate wildlife corridors and pollinating plants around your business sites or incorporating biodiversity considerations into your procurement process.
Unsure of how you can implement any of that in your role? Worried you don’t have the right influence, or can’t figure out the steps to getting there?
Join us for the Nature Wise eco-literacy course! We will provide you with information, ideas and inspiration. We also offer bespoke courses for any organisations who would like more tailored content.
Sara Wynne-Pari is one of our Sustainability Trainers. She leads Nature Wise eco-literacy training, regularly running Nature Wise for Work which helps you understand your human-nature relationship as it fits in with your job role, and how you can improve your work’s relationship to nature via achievable goals.
What can a just and fair net zero transition look like?
What can a just and fair net zero transition look like? It’s a topic that has been on my mind a lot since joining Cynnal Cymru in February as the Senior Programme and Policy Lead, leading our Fair Work and Living Wage team. Unsurprisingly for a charity called ‘Sustain Wales’, we’ve always been a sustainability charity first and foremost. But for a few years now, we’ve worked on developing our aims on ‘just transition’, and that has included embedding the fair work agenda outlined in the Fair Work Wales report in 2019 into our aims. That has meant working with trade unions, writing policy papers on spreading fair work principles throughout existing government programmes, and sitting on the Welsh Government’s group aimed at tackling modern slavery.
We’re also the Living Wage Foundation’s accreditation partner for Wales, meaning we essentially host Living Wage Wales in house. Living Wage Wales has delivered over 22,000 pay rises for low-paid workers across Wales through this work, including 5,575 in 2023 alone – making a direct contribution to tackling the cost of living crisis. This fits with another key Cynnal Cymru principle – focus on action, not just words.
This is what myself and my colleagues on the Fair Work and Living Wage team work on – but what does it have to do with sustainability? I’d say it has a huge contribution to make. We should be honest about the fact that there are vested interests who are opposed to carbon reduction and nature-positive actions, particularly at the scale we know these need to happen at. It barely needs saying, but profit motives very often run against sustainability aims. A tree can be a project stewarded by communities over hundreds of years that provides space for nature and clean air for people, or it can be a blocker to a new car park. At time of writing, it was only yesterday that we heard the UAE government plans to use COP28 to make oil deals.
There are often efforts to protect private profit motives via leveraging the jobs business creates, to bind the inexorable destruction of the natural world to the interests of working people. In this framing, environmentalists and their causes are painted as cloistered from the demands of the real world that most people have to deal with. There’s no hiding from the fact that this can be an emotive and powerful dividing line, carving the people whose world is being worsened away from efforts to protect it. We saw in the recent Uxbridge by-election how action on emissions, in this case Ultra Low Emission Zones (ULEZ), can be utilised for political gain.
Focus on action – not just words.
For me, then, a just and fair transition isn’t just a slogan. It is a vital tool in our efforts towards carbon reduction and nature restoration. If our sustainability efforts are questioned, we can very happily point to the work we do to ensure that people have access to fair working conditions and boosting the pay of those in the lowest-paid jobs so that they can afford to live and not just exist. Work on a fair and just transition can bind working people to the cause of sustainability – not an inconvenience for people, but an opportunity. At a legislative level in Wales, the recent Social Partnership and Public Procurement Act has amended the Well-being of Future Generations Act to include ‘fair work’, and our well-being indicators include payment of the real Living Wage and trade union membership. This binds the cause of working people even closer to the task of saving our planet.
If we get it right, the green transition gives us the opportunity to repair many of the broken elements of our economy. It can mean high-quality, unionised, green jobs spread across communities that have seen unfair working practices and low pay proliferate. Green skills training programmes that prepare our workforce for the future can contribute to bringing an end to the gender and racial inequities we see today. And of course, it can mean the avoidance of the road to disaster our climate and natural world are currently on.
So, as we look at Wales Climate Week and COP28, let’s keep the things that are important to people – their livelihoods, incomes, and their everyday lives – at the forefront of our minds. That’s what a just and fair transition is all about.
Harry Thompson is Cynnal Cymru’s Senior Programmes and Policy Lead. He manages the Fair Work and Living Wage team, which work towards Cynnal Cymru’s strategic goal of a fair and just society. He comes from an economic policy background, having led projects on topics such as empowering trade unions, the Welsh Government’s fiscal framework, and community empowerment.