What is your job at Grasshopper Communications?
I’m a communications professional at Grasshopper, a communications agency with an office in Cardiff. Our work is all about social value, we create campaigns that change attitudes and actions in positive, lasting ways. We partner with like-minded organisations, such as renewable energy companies, environment agencies and local and Welsh Government, supporting campaigns on active travel, regeneration, net zero and conservation.
What are the best things about nature for you?
I work remotely and I’m usually in front of my laptop, so it’s critical I spend any free time out by the beach, or in the woods walking with my kids and spotting birds and beetles.
I want to bring my children up so that they’re really fond of nature. Our local beach, Maenporth (near Falmouth), has lots of craggy rocks and little tunnels which kids love. We can go whatever the weather – they just love it!
How important is nature to your sector?
I think that for communications – for most industries – people have realised that the environment is important for staff wellbeing. The pandemic was a bit of a turning point, when we realised that we need human connection but also that being outside and close to nature is crucial for wellbeing.
Why is nature important to you and the business?
Personally, being closer to nature was part of the motivation for moving with my family from London to Cornwall. I wanted my children to be close to the woods and the beach, to have more work-life balance and be closer to wildlife.
As for Grasshopper, wellbeing is a real focus for us – it’s part of our culture. It’s important for people to disconnect from work and get out in nature. In fact, this year we’re hopefully starting some team voluntary work to support a local conservation charity.
Why did you do the Nature Wise course?
I was keen to do it because at the time I was putting together a communications strategy for a project for Natural Resources Wales, called Natur Am Byth. The aim is to bring people closer to nature and protect endangered species. So Nature Wise was really helpful for that role, particularly for the work I was doing on how to inspire people.
How did you find the course?
I thought it was brilliant. The trainers were really good and it really was a two-way course with lots of discussion. Doing it over two days meant you could go away and digest it before coming back to the next phase.
What would you say to others about doing Nature Wise?
Go for it! Whether you’re a junior member of staff or a senior manager, it’s relevant for anyone with an interest in the environment who wants to take a more active role.
Nabod Natur – Nature Wise is a science-based, action-focused course to help individuals to understand the relationships between people and natural systems. It shares knowledge, builds understanding and provide the tools to motivate and catalyse action.