March 13, 2020

Emergence – Eginiad: Creative practice for a sustainable future

Having staged three major conferences together in 2010/11, Volcano and Cynnal Cymru have taken the initiative in two parallel directions. Volcano is leading an examination of how the concept of sustainable development informs and influences the creative process and artistic practice while Cynnal Cymru convened a partnership involving (the development body for theatres and arts centres in Wales), BRASS and Julie’s Bicycle to address sustainable development in the context of the built environment and theatre estate. The Creu Cymru project has gathered a data baseline of the environmental impacts of 42 venues around Wales. From this baseline, working with a pilot group, the project will provide tools and support to enable theatres and venues to improve their environmental performance and influence the behaviours of audiences, staff, suppliers and business partners.

The then proposed Welsh Government Sustainable Development Bill (now the Well-being of Future Generations Act) provided a context for this project. This legislation will place a statutory duty upon public bodies in Wales to adopt the concept of sustainable development as the central organising principle upon which all organisational decisions are made and to provide evidence on how this is implemented in practice.

Many Creu Cymru members are part of a local authority structure and most are in receipt of Arts Council funding. In both these respects they can assume that the Bill will have an impact upon them. The project helped to provide Creu Cymru members with the means and data to demonstrate compliance in advance of The Bill’s implementation.

View and download: Creative practice for a sustainable future Compiled and curated by Fern Smith and Rhodri Thomas

Emergence is an initiative by Cynnal Cymru-Sustain Wales developed and presented in partnership with Volcano Theatre with the support of The Arts Council of Wales and British Council.

Nest Nyth – Branding and messaging for a new fuel poverty scheme

As part of the new scheme Cynnal Cymru, along with partners, was commissioned to create a new brand mark and communication messaging.

Through a series of interactive workshops, the bilingual branding, Nest – Nyth, was created, a reassuring brand which was designed to give the target audience confidence in the scheme.

Nest was a word chosen by people in focus groups to describe how they feel about their home. It was developed together with the bird box branding which is easily identifiable, bold in colour and has the comforting wording ‘Making Wales Cosy.’

Nest offers free advice about:

  • Saving energy
  • Money management
  • Making sure you’re on the best fuel tariff for you;
  • And whether you are entitled to any benefits to boost your income

The scheme can be accessed by visiting or calling freephone 0808 808 2244

This project was commissioned by the Energy Saving Trust (EST) and was managed by Cynnal Cymru in collaboration with Climate Outreach and branding design agency Hoffi.

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